---
title: "Board game publishers: Which brands are most popular in search?"
description: "Compare the board game publishers people buy. Share of Search among Hasbro, Fantasy Flight, Ravensburger, Asmodee, Stonemaier and Z-Man Games, the board game publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/board-game-publishers"
publisher: "Brandwave"
---

# Board game publishers: Which brands are most popular in search?

Compare the board game publishers people buy. Share of Search among Hasbro, Fantasy Flight, Ravensburger, Asmodee, Stonemaier and Z-Man Games, the board game publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Board game publishers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hasbro, 36.1%

## Which brand is most popular in search among board game publishers worldwide?

- In August 2026, Hasbro was the most searched among board game publishers worldwide, with an estimated 201K branded searches and 36.1% estimated Share of Search within this set.
- Fantasy Flight is in 2nd place, 11.9 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide increased from 35.5% to 36.1%.
- Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide decreased from 3.2% to 1.8%.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide peaked at 42.3% in July 2026 and was lowest at 31% in December 2025.
- Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide peaked at 25.4% in April 2026 and was lowest at 16.9% in December 2025.
- Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game publishers worldwide peaked at 37.9% in December 2025 and was lowest at 18.9% in July 2026.
- Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide peaked at 14.1% in November 2025 and was lowest at 11.4% in December 2025.
- Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide peaked at 4.5% in January 2026 and was lowest at 1.8% in March 2026.
- Across the 11 months ending August 2026, Fantasy Flight, Ravensburger, Asmodee and Z-Man Games held steady: their estimated Share of Search among board game publishers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hasbro vs Fantasy Flight: compare search popularity](/demand/global-en/compare/fantasy-flight-vs-hasbro): 36.1% against 24.2% Share of Search.
- [Hasbro vs Ravensburger: compare search popularity](/demand/global-en/compare/hasbro-vs-ravensburger): 36.1% against 24.2% Share of Search.
- [Hasbro vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-hasbro): 36.1% against 13.3% Share of Search.
- [Fantasy Flight vs Ravensburger: compare search popularity](/demand/global-en/compare/fantasy-flight-vs-ravensburger): 24.2% Share of Search each.
- [Fantasy Flight vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-fantasy-flight): 24.2% against 13.3% Share of Search.
- [Ravensburger vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-ravensburger): 24.2% against 13.3% Share of Search.

## How did search popularity change for board game publishers worldwide in August 2026?

- In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%.
- In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.
- In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.
- In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.
- In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.
- Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hasbro | 36.1% | 201K | -18.3% | Hasbro |
| 2 | Fantasy Flight | 24.2% | 135K | 0.0% | Fantasy Flight |
| 3 | Ravensburger | 24.2% | 135K | +22.7% | Ravensburger |
| 4 | Asmodee | 13.3% | 74K | 0.0% | Asmodee |
| 5 | Stonemaier | 1.8% | 9.9K | -33.1% | Stonemaier |
| 6 | Z-Man Games | 0.34% | 1.9K | 0.0% | Z-Man Games |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hasbro | 201K | 35.5% | 1 |
| Oct 2025 | Fantasy Flight | 135K | 23.9% | 2 |
| Oct 2025 | Ravensburger | 135K | 23.9% | 3 |
| Oct 2025 | Asmodee | 74K | 13.1% | 4 |
| Oct 2025 | Stonemaier | 18.1K | 3.2% | 5 |
| Oct 2025 | Z-Man Games | 2.9K | 0.51% | 6 |
| Nov 2025 | Hasbro | 201K | 31.3% | 1 |
| Nov 2025 | Ravensburger | 201K | 31.3% | 2 |
| Nov 2025 | Fantasy Flight | 135K | 21% | 3 |
| Nov 2025 | Asmodee | 90.5K | 14.1% | 4 |
| Nov 2025 | Stonemaier | 12.1K | 1.9% | 5 |
| Nov 2025 | Z-Man Games | 3.6K | 0.56% | 6 |
| Dec 2025 | Ravensburger | 246K | 37.9% | 1 |
| Dec 2025 | Hasbro | 201K | 31% | 2 |
| Dec 2025 | Fantasy Flight | 110K | 16.9% | 3 |
| Dec 2025 | Asmodee | 74K | 11.4% | 4 |
| Dec 2025 | Stonemaier | 14.8K | 2.3% | 5 |
| Dec 2025 | Z-Man Games | 3.6K | 0.55% | 6 |
| Jan 2026 | Hasbro | 201K | 33.2% | 1 |
| Jan 2026 | Ravensburger | 165K | 27.2% | 2 |
| Jan 2026 | Fantasy Flight | 135K | 22.3% | 3 |
| Jan 2026 | Asmodee | 74K | 12.2% | 4 |
| Jan 2026 | Stonemaier | 27.1K | 4.5% | 5 |
| Jan 2026 | Z-Man Games | 3.6K | 0.59% | 6 |
| Feb 2026 | Hasbro | 201K | 38.5% | 1 |
| Feb 2026 | Ravensburger | 135K | 25.9% | 2 |
| Feb 2026 | Fantasy Flight | 110K | 21.1% | 3 |
| Feb 2026 | Asmodee | 60.5K | 11.6% | 4 |
| Feb 2026 | Stonemaier | 12.1K | 2.3% | 5 |
| Feb 2026 | Z-Man Games | 3.6K | 0.69% | 6 |
| Mar 2026 | Hasbro | 201K | 36% | 1 |
| Mar 2026 | Fantasy Flight | 135K | 24.2% | 2 |
| Mar 2026 | Ravensburger | 135K | 24.2% | 3 |
| Mar 2026 | Asmodee | 74K | 13.3% | 4 |
| Mar 2026 | Stonemaier | 9.9K | 1.8% | 5 |
| Mar 2026 | Z-Man Games | 2.9K | 0.52% | 6 |
| Apr 2026 | Hasbro | 201K | 37.8% | 1 |
| Apr 2026 | Fantasy Flight | 135K | 25.4% | 2 |
| Apr 2026 | Ravensburger | 110K | 20.7% | 3 |
| Apr 2026 | Asmodee | 74K | 13.9% | 4 |
| Apr 2026 | Stonemaier | 9.9K | 1.9% | 5 |
| Apr 2026 | Z-Man Games | 2.4K | 0.45% | 6 |
| May 2026 | Hasbro | 201K | 37.6% | 1 |
| May 2026 | Fantasy Flight | 135K | 25.3% | 2 |
| May 2026 | Ravensburger | 110K | 20.6% | 3 |
| May 2026 | Asmodee | 74K | 13.8% | 4 |
| May 2026 | Stonemaier | 12.1K | 2.3% | 5 |
| May 2026 | Z-Man Games | 2.4K | 0.45% | 6 |
| Jun 2026 | Hasbro | 201K | 40.7% | 1 |
| Jun 2026 | Fantasy Flight | 110K | 22.3% | 2 |
| Jun 2026 | Ravensburger | 110K | 22.3% | 3 |
| Jun 2026 | Asmodee | 60.5K | 12.3% | 4 |
| Jun 2026 | Stonemaier | 9.9K | 2% | 5 |
| Jun 2026 | Z-Man Games | 2.4K | 0.49% | 6 |
| Jul 2026 | Hasbro | 246K | 42.3% | 1 |
| Jul 2026 | Fantasy Flight | 135K | 23.2% | 2 |
| Jul 2026 | Ravensburger | 110K | 18.9% | 3 |
| Jul 2026 | Asmodee | 74K | 12.7% | 4 |
| Jul 2026 | Stonemaier | 14.8K | 2.5% | 5 |
| Jul 2026 | Z-Man Games | 1.9K | 0.33% | 6 |
| Aug 2026 | Hasbro | 201K | 36.1% | 1 |
| Aug 2026 | Fantasy Flight | 135K | 24.2% | 2 |
| Aug 2026 | Ravensburger | 135K | 24.2% | 3 |
| Aug 2026 | Asmodee | 74K | 13.3% | 4 |
| Aug 2026 | Stonemaier | 9.9K | 1.8% | 5 |
| Aug 2026 | Z-Man Games | 1.9K | 0.34% | 6 |
| Sep 2026 | Asmodee | — | — | — |
| Sep 2026 | Fantasy Flight | — | — | — |
| Sep 2026 | Hasbro | — | — | — |
| Sep 2026 | Ravensburger | — | — | — |
| Sep 2026 | Stonemaier | — | — | — |
| Sep 2026 | Z-Man Games | — | — | — |

## What is being compared

- **Asmodee**: Measured on the search term “asmodee”.
- **Fantasy Flight**: Measured on the search term “fantasy flight games”.
- **Hasbro**: Measured on the search term “hasbro”.
- **Ravensburger**: Measured on the search term “ravensburger”.
- **Stonemaier**: Measured on the search term “stonemaier games”.
- **Z-Man Games**: Measured on the search term “z man games”.

- [Asmodee](/demand/global-en/brands/asmodee)
- [Fantasy Flight](/demand/global-en/brands/fantasy-flight)
- [Hasbro](/demand/global-en/brands/hasbro)
- [Ravensburger](/demand/global-en/brands/ravensburger)
- [Stonemaier](/demand/global-en/brands/stonemaier)
- [Z-Man Games](/demand/global-en/brands/z-man-games)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among board game publishers worldwide?

In August 2026, Hasbro was the most searched among board game publishers worldwide, with an estimated 201K branded searches and 36.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Board game publishers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/board-game-publishers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/board-game-publishers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.