--- title: "Board game brands: Which brands are most popular in search?" description: "Compare the board game brands people buy. Share of Search among Barbie, Hasbro, Ravensburger, Asmodee and Z-Man Games, the board game brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/board-game-brands" publisher: "Brandwave" --- # Board game brands: Which brands are most popular in search? Compare the board game brands people buy. Share of Search among Barbie, Hasbro, Ravensburger, Asmodee and Z-Man Games, the board game brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Board game brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Barbie, 81.6% ## Which brand is most popular in search among board game brands worldwide? - In August 2026, Barbie was the most searched among board game brands worldwide, with an estimated 1.8M branded searches and 81.6% estimated Share of Search within this set. - Hasbro is in 2nd place, 72.7 percentage points behind at 9% Share of Search. - Across the 11 months ending August 2026, Barbie’s estimated Share of Search among board game brands worldwide decreased from 84.4% to 81.6%. - Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game brands worldwide increased from 7.6% to 9%. - Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game brands worldwide increased from 5.1% to 6%. - Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide increased from 2.8% to 3.3%. - Across the 11 months ending August 2026, Barbie’s estimated Share of Search among board game brands worldwide peaked at 85.3% in April 2026 and was lowest at 80.9% in July 2026. - Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game brands worldwide peaked at 10.9% in July 2026 and was lowest at 6.2% in December 2025. - Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game brands worldwide peaked at 7.5% in December 2025 and was lowest at 4.2% in April 2026. - Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide peaked at 3.3% in May 2026 and was lowest at 2.3% in December 2025. - Across the 11 months ending August 2026, Z-Man Games held steady: its estimated Share of Search among board game brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Barbie vs Hasbro: compare search popularity](/demand/global-en/compare/barbie-vs-hasbro): 81.6% against 9% Share of Search. - [Barbie vs Ravensburger: compare search popularity](/demand/global-en/compare/barbie-vs-ravensburger): 81.6% against 6% Share of Search. - [Barbie vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-barbie): 81.6% against 3.3% Share of Search. - [Hasbro vs Ravensburger: compare search popularity](/demand/global-en/compare/hasbro-vs-ravensburger): 9% against 6% Share of Search. - [Hasbro vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-hasbro): 9% against 3.3% Share of Search. - [Ravensburger vs Asmodee: compare search popularity](/demand/global-en/compare/asmodee-vs-ravensburger): 6% against 3.3% Share of Search. ## How did search popularity change for board game brands worldwide in August 2026? - In August 2026, Ravensburger gained estimated Share of Search among board game brands worldwide, from 4.9% to 6%. - In August 2026, Barbie gained estimated Share of Search among board game brands worldwide, from 80.9% to 81.6%. - In August 2026, Hasbro lost estimated Share of Search among board game brands worldwide, from 10.9% to 9%. - Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Barbie | 81.6% | 1.8M | 0.0% | Mattel | | 2 | Hasbro | 9% | 201K | -18.3% | Hasbro | | 3 | Ravensburger | 6% | 135K | +22.7% | Ravensburger | | 4 | Asmodee | 3.3% | 74K | 0.0% | Asmodee | | 5 | Z-Man Games | 0.08% | 1.9K | 0.0% | Z-Man Games | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barbie | 2.2M | 84.4% | 1 | | Oct 2025 | Hasbro | 201K | 7.6% | 2 | | Oct 2025 | Ravensburger | 135K | 5.1% | 3 | | Oct 2025 | Asmodee | 74K | 2.8% | 4 | | Oct 2025 | Z-Man Games | 2.9K | 0.11% | 5 | | Nov 2025 | Barbie | 2.2M | 81.9% | 1 | | Nov 2025 | Hasbro | 201K | 7.3% | 2 | | Nov 2025 | Ravensburger | 201K | 7.3% | 3 | | Nov 2025 | Asmodee | 90.5K | 3.3% | 4 | | Nov 2025 | Z-Man Games | 3.6K | 0.13% | 5 | | Dec 2025 | Barbie | 2.7M | 83.9% | 1 | | Dec 2025 | Ravensburger | 246K | 7.5% | 2 | | Dec 2025 | Hasbro | 201K | 6.2% | 3 | | Dec 2025 | Asmodee | 74K | 2.3% | 4 | | Dec 2025 | Z-Man Games | 3.6K | 0.11% | 5 | | Jan 2026 | Barbie | 2.2M | 83.5% | 1 | | Jan 2026 | Hasbro | 201K | 7.5% | 2 | | Jan 2026 | Ravensburger | 165K | 6.1% | 3 | | Jan 2026 | Asmodee | 74K | 2.8% | 4 | | Jan 2026 | Z-Man Games | 3.6K | 0.13% | 5 | | Feb 2026 | Barbie | 1.8M | 82.1% | 1 | | Feb 2026 | Hasbro | 201K | 9% | 2 | | Feb 2026 | Ravensburger | 135K | 6.1% | 3 | | Feb 2026 | Asmodee | 60.5K | 2.7% | 4 | | Feb 2026 | Z-Man Games | 3.6K | 0.16% | 5 | | Mar 2026 | Barbie | 2.2M | 84.4% | 1 | | Mar 2026 | Hasbro | 201K | 7.6% | 2 | | Mar 2026 | Ravensburger | 135K | 5.1% | 3 | | Mar 2026 | Asmodee | 74K | 2.8% | 4 | | Mar 2026 | Z-Man Games | 2.9K | 0.11% | 5 | | Apr 2026 | Barbie | 2.2M | 85.3% | 1 | | Apr 2026 | Hasbro | 201K | 7.7% | 2 | | Apr 2026 | Ravensburger | 110K | 4.2% | 3 | | Apr 2026 | Asmodee | 74K | 2.8% | 4 | | Apr 2026 | Z-Man Games | 2.4K | 0.09% | 5 | | May 2026 | Barbie | 1.8M | 82.5% | 1 | | May 2026 | Hasbro | 201K | 9.1% | 2 | | May 2026 | Ravensburger | 110K | 5% | 3 | | May 2026 | Asmodee | 74K | 3.3% | 4 | | May 2026 | Z-Man Games | 2.4K | 0.11% | 5 | | Jun 2026 | Barbie | 1.8M | 83% | 1 | | Jun 2026 | Hasbro | 201K | 9.1% | 2 | | Jun 2026 | Ravensburger | 110K | 5% | 3 | | Jun 2026 | Asmodee | 60.5K | 2.7% | 4 | | Jun 2026 | Z-Man Games | 2.4K | 0.11% | 5 | | Jul 2026 | Barbie | 1.8M | 80.9% | 1 | | Jul 2026 | Hasbro | 246K | 10.9% | 2 | | Jul 2026 | Ravensburger | 110K | 4.9% | 3 | | Jul 2026 | Asmodee | 74K | 3.3% | 4 | | Jul 2026 | Z-Man Games | 1.9K | 0.08% | 5 | | Aug 2026 | Barbie | 1.8M | 81.6% | 1 | | Aug 2026 | Hasbro | 201K | 9% | 2 | | Aug 2026 | Ravensburger | 135K | 6% | 3 | | Aug 2026 | Asmodee | 74K | 3.3% | 4 | | Aug 2026 | Z-Man Games | 1.9K | 0.08% | 5 | | Sep 2026 | Asmodee | — | — | — | | Sep 2026 | Barbie | — | — | — | | Sep 2026 | Hasbro | — | — | — | | Sep 2026 | Ravensburger | — | — | — | | Sep 2026 | Z-Man Games | — | — | — | ## What is being compared - **Asmodee**: Measured on the search term “asmodee”. - **Barbie**: Measured on the search term “barbie”. - **Hasbro**: Measured on the search term “hasbro”. - **Ravensburger**: Measured on the search term “ravensburger”. - **Z-Man Games**: Measured on the search term “z man games”. - [Asmodee](/demand/global-en/brands/asmodee) - [Barbie](/demand/global-en/brands/barbie) - [Hasbro](/demand/global-en/brands/hasbro) - [Ravensburger](/demand/global-en/brands/ravensburger) - [Z-Man Games](/demand/global-en/brands/z-man-games) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among board game brands worldwide? In August 2026, Barbie was the most searched among board game brands worldwide, with an estimated 1.8M branded searches and 81.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Board game brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/board-game-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/board-game-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.