--- title: "Board bag brands: Which are searched most?" description: "Compare the board bag brands people buy. Share of Search among FCS, Dakine and Creatures of Leisure, the board bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/board-bag-brands" publisher: "Brandwave" --- # Board bag brands: Which are searched most? Compare the board bag brands people buy. Share of Search among FCS, Dakine and Creatures of Leisure, the board bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Board bag brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: FCS, 89.3% ## Which brand is most popular in search among board bag brands worldwide? - In September 2026, FCS was the most searched among board bag brands worldwide, with an estimated 450K branded searches and 89.3% estimated Share of Search within this set. - Dakine is in 2nd place, 79.5 percentage points behind at 9.8% Share of Search. - Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide decreased from 92.7% to 89.3%. - Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide increased from 6.8% to 9.8%. - Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide peaked at 93.9% in December 2025 and was lowest at 87.2% in June 2026. - Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide peaked at 11.7% in August 2026 and was lowest at 5.7% in December 2025. - Across the 12 months ending September 2026, Creatures of Leisure held steady: its estimated Share of Search among board bag brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [FCS vs Dakine: compare search popularity](/demand/global-en/compare/dakine-vs-fcs): 89.3% against 9.8% Share of Search. ## How did search popularity change for board bag brands worldwide in September 2026? - In September 2026, FCS gained estimated Share of Search among board bag brands worldwide, from 87.4% to 89.3%. - In September 2026, Dakine lost estimated Share of Search among board bag brands worldwide, from 11.7% to 9.8%. - Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | FCS | 89.3% | 450K | 0.0% | FCS | | 2 | Dakine | 9.8% | 49.5K | -18.2% | Dakine | | 3 | Creatures of Leisure | 0.87% | 4.4K | 0.0% | Creatures of Leisure | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | FCS | 673K | 92.7% | 1 | | Oct 2025 | Dakine | 49.5K | 6.8% | 2 | | Oct 2025 | Creatures of Leisure | 3.6K | 0.5% | 3 | | Nov 2025 | FCS | 823K | 92.7% | 1 | | Nov 2025 | Dakine | 60.5K | 6.8% | 2 | | Nov 2025 | Creatures of Leisure | 4.4K | 0.5% | 3 | | Dec 2025 | FCS | 1M | 93.9% | 1 | | Dec 2025 | Dakine | 60.5K | 5.7% | 2 | | Dec 2025 | Creatures of Leisure | 4.4K | 0.41% | 3 | | Jan 2026 | FCS | 823K | 91.3% | 1 | | Jan 2026 | Dakine | 74K | 8.2% | 2 | | Jan 2026 | Creatures of Leisure | 4.4K | 0.49% | 3 | | Feb 2026 | FCS | 550K | 89.6% | 1 | | Feb 2026 | Dakine | 60.5K | 9.9% | 2 | | Feb 2026 | Creatures of Leisure | 3.6K | 0.59% | 3 | | Mar 2026 | FCS | 550K | 89.4% | 1 | | Mar 2026 | Dakine | 60.5K | 9.8% | 2 | | Mar 2026 | Creatures of Leisure | 4.4K | 0.72% | 3 | | Apr 2026 | FCS | 673K | 92.6% | 1 | | Apr 2026 | Dakine | 49.5K | 6.8% | 2 | | Apr 2026 | Creatures of Leisure | 4.4K | 0.61% | 3 | | May 2026 | FCS | 550K | 91.1% | 1 | | May 2026 | Dakine | 49.5K | 8.2% | 2 | | May 2026 | Creatures of Leisure | 4.4K | 0.73% | 3 | | Jun 2026 | FCS | 368K | 87.2% | 1 | | Jun 2026 | Dakine | 49.5K | 11.7% | 2 | | Jun 2026 | Creatures of Leisure | 4.4K | 1% | 3 | | Jul 2026 | FCS | 368K | 87.2% | 1 | | Jul 2026 | Dakine | 49.5K | 11.7% | 2 | | Jul 2026 | Creatures of Leisure | 4.4K | 1% | 3 | | Aug 2026 | FCS | 450K | 87.4% | 1 | | Aug 2026 | Dakine | 60.5K | 11.7% | 2 | | Aug 2026 | Creatures of Leisure | 4.4K | 0.85% | 3 | | Sep 2026 | FCS | 450K | 89.3% | 1 | | Sep 2026 | Dakine | 49.5K | 9.8% | 2 | | Sep 2026 | Creatures of Leisure | 4.4K | 0.87% | 3 | ## What is being compared - **Creatures of Leisure**: Measured on the search term “creatures of leisure”. - **Dakine**: Measured on the search term “dakine”. - **FCS**: Measured on the search term “fcs”. - [Creatures of Leisure](/demand/global-en/brands/creatures-of-leisure) - [Dakine](/demand/global-en/brands/dakine) - [FCS](/demand/global-en/brands/fcs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among board bag brands worldwide? In September 2026, FCS was the most searched among board bag brands worldwide, with an estimated 450K branded searches and 89.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Board bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/board-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/board-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.