--- title: "Rare Beauty vs Tarte: Which is searched more?" description: "Is Rare Beauty or Tarte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/rare-beauty-vs-tarte" publisher: "Brandwave" --- # Rare Beauty vs Tarte: Which is searched more? Is Rare Beauty or Tarte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rare Beauty and Tarte - **Competitive set**: Blush brands - **Market**: Global - **Month measured**: Sep 2026 - **Rare Beauty Share of Search**: 24% - **Tarte Share of Search**: 10.7% ## Is Rare Beauty or Tarte more popular in search? - In September 2026, Rare Beauty had more branded searches than Tarte among blush brands worldwide. Rare Beauty had about 550,000 branded searches, while Tarte had 246,000. Rare Beauty made up 24% of all blush brand searches we track, and Tarte accounted for 10.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Tarte took it in May 2026, Rare Beauty took it in June 2026. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among blush brands worldwide moved from 27% to 24%, and its estimated monthly branded searches moved from 823K to 550K. - Across the 12 months ending September 2026, Tarte’s share of searches among blush brands worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 368K to 246K. ## Top blush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rare Beauty appeared in all four answers. Tarte did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rare Beauty | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | e.l.f. Cosmetics | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Saie | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | NARS | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Milani | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Maybelline | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tarte | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Benefit Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about blush brands - Asked ChatGPT "Which blush brand should I buy?": 1. Rare Beauty, 2. e.l.f. Cosmetics, 3. Saie, 4. Milani - Asked ChatGPT "What are the best blush brands?": 1. Rare Beauty, 2. Saie, 3. NARS, 4. e.l.f. Cosmetics, 5. Milani - Asked ChatGPT "What's the best blush brand for everyday makeup?": 1. Rare Beauty, 2. e.l.f. Cosmetics, 3. NARS - Searched Google, AI Overview "best blush": 1. Rare Beauty Not named in any answer: Maybelline, Tarte and Benefit Cosmetics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for blush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. ## Month by month | Month | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | Tarte estimated searches | Tarte Share of Search | Tarte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 27% | 2 | 368K | 12.1% | 4 | | Nov 2025 | 1.2M | 31% | 1 | 450K | 11.4% | 4 | | Dec 2025 | 1M | 29.8% | 2 | 368K | 11% | 4 | | Jan 2026 | 823K | 29.7% | 2 | 301K | 10.9% | 4 | | Feb 2026 | 673K | 27.7% | 2 | 246K | 10.1% | 4 | | Mar 2026 | 673K | 26.1% | 2 | 301K | 11.7% | 4 | | Apr 2026 | 673K | 27.9% | 2 | 201K | 8.3% | 4 | | May 2026 | 550K | 19.3% | 3 | 673K | 23.6% | 2 | | Jun 2026 | 450K | 20.3% | 2 | 246K | 11.1% | 4 | | Jul 2026 | 673K | 27.5% | 2 | 246K | 10.1% | 4 | | Aug 2026 | 550K | 23.7% | 2 | 246K | 10.6% | 4 | | Sep 2026 | 550K | 24% | 2 | 246K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Rare Beauty’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rare Beauty**: Measured on the search term “rare beauty”. - **Tarte**: Measured on the search term “tarte”. - [Rare Beauty profile](/demand/global-en/brands/rare-beauty) - [Tarte profile](/demand/global-en/brands/tarte) - [All blush brands worldwide](/demand/global-en/categories/blush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rare Beauty or Tarte more popular in search? In September 2026, Rare Beauty had more branded searches than Tarte among blush brands worldwide. Rare Beauty had about 550,000 branded searches, while Tarte had 246,000. Rare Beauty made up 24% of all blush brand searches we track, and Tarte accounted for 10.7%. ## Cite this page Brandwave. "Rare Beauty vs Tarte: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/rare-beauty-vs-tarte This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/rare-beauty-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.