--- title: "Maybelline vs Rare Beauty: Which is searched more?" description: "Is Maybelline or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/maybelline-vs-rare-beauty" publisher: "Brandwave" --- # Maybelline vs Rare Beauty: Which is searched more? Is Maybelline or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maybelline and Rare Beauty - **Competitive set**: Blush brands - **Market**: Global - **Month measured**: Sep 2026 - **Maybelline Share of Search**: 35.8% - **Rare Beauty Share of Search**: 24% ## Is Maybelline or Rare Beauty more popular in search? - In September 2026, Maybelline had more branded searches than Rare Beauty among blush brands worldwide. Maybelline had about 823,000 branded searches, while Rare Beauty had 550,000. Maybelline made up 35.8% of all blush brand searches we track, and Rare Beauty accounted for 24%. - The lead changed hands 2 times in the 12 months ending September 2026: Rare Beauty took it in November 2025, Maybelline took it in February 2026. - Across the 12 months ending September 2026, Maybelline’s share of searches among blush brands worldwide moved from 32.8% to 35.8%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among blush brands worldwide moved from 27% to 24%, and its estimated monthly branded searches moved from 823K to 550K. ## Top blush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rare Beauty appeared in all four answers. Maybelline did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rare Beauty | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | e.l.f. Cosmetics | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Saie | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | NARS | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Milani | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Maybelline | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tarte | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Benefit Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about blush brands - Asked ChatGPT "Which blush brand should I buy?": 1. Rare Beauty, 2. e.l.f. Cosmetics, 3. Saie, 4. Milani - Asked ChatGPT "What are the best blush brands?": 1. Rare Beauty, 2. Saie, 3. NARS, 4. e.l.f. Cosmetics, 5. Milani - Asked ChatGPT "What's the best blush brand for everyday makeup?": 1. Rare Beauty, 2. e.l.f. Cosmetics, 3. NARS - Searched Google, AI Overview "best blush": 1. Rare Beauty Not named in any answer: Maybelline, Tarte and Benefit Cosmetics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for blush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 32.8% | 1 | 823K | 27% | 2 | | Nov 2025 | 1M | 25.4% | 2 | 1.2M | 31% | 1 | | Dec 2025 | 1M | 29.8% | 1 | 1M | 29.8% | 2 | | Jan 2026 | 823K | 29.7% | 1 | 823K | 29.7% | 2 | | Feb 2026 | 823K | 33.9% | 1 | 673K | 27.7% | 2 | | Mar 2026 | 823K | 32% | 1 | 673K | 26.1% | 2 | | Apr 2026 | 823K | 34.2% | 1 | 673K | 27.9% | 2 | | May 2026 | 823K | 28.9% | 1 | 550K | 19.3% | 3 | | Jun 2026 | 823K | 37.1% | 1 | 450K | 20.3% | 2 | | Jul 2026 | 823K | 33.7% | 1 | 673K | 27.5% | 2 | | Aug 2026 | 823K | 35.5% | 1 | 550K | 23.7% | 2 | | Sep 2026 | 823K | 35.8% | 1 | 550K | 24% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Maybelline’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maybelline**: Measured on the search term “maybelline”. - **Rare Beauty**: Measured on the search term “rare beauty”. - [Maybelline profile](/demand/global-en/brands/maybelline) - [Rare Beauty profile](/demand/global-en/brands/rare-beauty) - [All blush brands worldwide](/demand/global-en/categories/blush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maybelline or Rare Beauty more popular in search? In September 2026, Maybelline had more branded searches than Rare Beauty among blush brands worldwide. Maybelline had about 823,000 branded searches, while Rare Beauty had 550,000. Maybelline made up 35.8% of all blush brand searches we track, and Rare Beauty accounted for 24%. ## Cite this page Brandwave. "Maybelline vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/maybelline-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blush-brands/compare/maybelline-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.