--- title: "Blush brands: Which are searched most?" description: "Compare the blush brands people buy. Share of Search among Maybelline, Tarte, Milani, Benefit Cosmetics and NARS, the blush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/blush-brands" publisher: "Brandwave" --- # Blush brands: Which are searched most? Compare the blush brands people buy. Share of Search among Maybelline, Tarte, Milani, Benefit Cosmetics and NARS, the blush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Blush brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Maybelline, 70.3% ## Which brand is most popular in search among blush brands worldwide? - In August 2026, Maybelline was the most searched among blush brands worldwide, with an estimated 823K branded searches and 70.3% estimated Share of Search within this set. - Tarte is in 2nd place, 49.3 percentage points behind at 21% Share of Search. - Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide increased from 67.1% to 70.3%. - Across the 11 months ending August 2026, Tarte’s estimated Share of Search among blush brands worldwide decreased from 24.7% to 21%. - Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide increased from 4.1% to 5.2%. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide decreased from 4.1% to 3.5%. - Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide peaked at 72.6% in April 2026 and was lowest at 51.5% in May 2026. - Across the 11 months ending August 2026, Tarte’s estimated Share of Search among blush brands worldwide peaked at 42.1% in May 2026 and was lowest at 17.7% in April 2026. - Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide peaked at 6% in February 2026 and was lowest at 3.8% in May 2026. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide peaked at 4.6% in November 2025 and was lowest at 2.5% in May 2026. - Across the 11 months ending August 2026, Milani rose from 4th to 3rd among blush brands worldwide. - Across the 11 months ending August 2026, Benefit Cosmetics fell from 3rd to 4th among blush brands worldwide. - Across the 11 months ending August 2026, NARS held steady: its estimated Share of Search among blush brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maybelline vs Tarte: compare search popularity](/demand/global-en/compare/maybelline-vs-tarte): 70.3% against 21% Share of Search. - [Maybelline vs Milani: compare search popularity](/demand/global-en/compare/maybelline-vs-milani): 70.3% against 5.2% Share of Search. - [Maybelline vs Benefit Cosmetics: compare search popularity](/demand/global-en/compare/benefit-cosmetics-vs-maybelline): 70.3% against 3.5% Share of Search. - [Tarte vs Milani: compare search popularity](/demand/global-en/compare/milani-vs-tarte): 21% against 5.2% Share of Search. - [Tarte vs Benefit Cosmetics: compare search popularity](/demand/global-en/compare/benefit-cosmetics-vs-tarte): 21% against 3.5% Share of Search. - [Milani vs Benefit Cosmetics: compare search popularity](/demand/global-en/compare/benefit-cosmetics-vs-milani): 5.2% against 3.5% Share of Search. ## How did search popularity change for blush brands worldwide in August 2026? - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maybelline | 70.3% | 823K | 0.0% | Maybelline | | 2 | Tarte | 21% | 246K | 0.0% | Tarte | | 3 | Milani | 5.2% | 60.5K | 0.0% | Milani | | 4 | Benefit Cosmetics | 3.5% | 40.5K | 0.0% | Benefit Cosmetics | | 5 | NARS | 0.01% | 170 | -19.0% | NARS | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maybelline | 1M | 67.1% | 1 | | Oct 2025 | Tarte | 368K | 24.7% | 2 | | Oct 2025 | Benefit Cosmetics | 60.5K | 4.1% | 3 | | Oct 2025 | Milani | 60.5K | 4.1% | 4 | | Oct 2025 | NARS | 320 | 0.02% | 5 | | Nov 2025 | Maybelline | 1M | 62.6% | 1 | | Nov 2025 | Tarte | 450K | 28.2% | 2 | | Nov 2025 | Benefit Cosmetics | 74K | 4.6% | 3 | | Nov 2025 | Milani | 74K | 4.6% | 4 | | Nov 2025 | NARS | 480 | 0.03% | 5 | | Dec 2025 | Maybelline | 1M | 66.5% | 1 | | Dec 2025 | Tarte | 368K | 24.5% | 2 | | Dec 2025 | Milani | 74K | 4.9% | 3 | | Dec 2025 | Benefit Cosmetics | 60.5K | 4% | 4 | | Dec 2025 | NARS | 320 | 0.02% | 5 | | Jan 2026 | Maybelline | 823K | 66% | 1 | | Jan 2026 | Tarte | 301K | 24.1% | 2 | | Jan 2026 | Milani | 74K | 5.9% | 3 | | Jan 2026 | Benefit Cosmetics | 49.5K | 4% | 4 | | Jan 2026 | NARS | 210 | 0.02% | 5 | | Feb 2026 | Maybelline | 823K | 66.4% | 1 | | Feb 2026 | Tarte | 301K | 24.3% | 2 | | Feb 2026 | Milani | 74K | 6% | 3 | | Feb 2026 | Benefit Cosmetics | 40.5K | 3.3% | 4 | | Feb 2026 | NARS | 170 | 0.01% | 5 | | Mar 2026 | Maybelline | 823K | 66.7% | 1 | | Mar 2026 | Tarte | 301K | 24.4% | 2 | | Mar 2026 | Milani | 60.5K | 4.9% | 3 | | Mar 2026 | Benefit Cosmetics | 49.5K | 4% | 4 | | Mar 2026 | NARS | 170 | 0.01% | 5 | | Apr 2026 | Maybelline | 823K | 72.6% | 1 | | Apr 2026 | Tarte | 201K | 17.7% | 2 | | Apr 2026 | Milani | 60.5K | 5.3% | 3 | | Apr 2026 | Benefit Cosmetics | 49.5K | 4.4% | 4 | | Apr 2026 | NARS | 210 | 0.02% | 5 | | May 2026 | Maybelline | 823K | 51.5% | 1 | | May 2026 | Tarte | 673K | 42.1% | 2 | | May 2026 | Milani | 60.5K | 3.8% | 3 | | May 2026 | Benefit Cosmetics | 40.5K | 2.5% | 4 | | May 2026 | NARS | 210 | 0.01% | 5 | | Jun 2026 | Maybelline | 823K | 70.3% | 1 | | Jun 2026 | Tarte | 246K | 21% | 2 | | Jun 2026 | Milani | 60.5K | 5.2% | 3 | | Jun 2026 | Benefit Cosmetics | 40.5K | 3.5% | 4 | | Jun 2026 | NARS | 140 | 0.01% | 5 | | Jul 2026 | Maybelline | 823K | 70.3% | 1 | | Jul 2026 | Tarte | 246K | 21% | 2 | | Jul 2026 | Milani | 60.5K | 5.2% | 3 | | Jul 2026 | Benefit Cosmetics | 40.5K | 3.5% | 4 | | Jul 2026 | NARS | 210 | 0.02% | 5 | | Aug 2026 | Maybelline | 823K | 70.3% | 1 | | Aug 2026 | Tarte | 246K | 21% | 2 | | Aug 2026 | Milani | 60.5K | 5.2% | 3 | | Aug 2026 | Benefit Cosmetics | 40.5K | 3.5% | 4 | | Aug 2026 | NARS | 170 | 0.01% | 5 | | Sep 2026 | Benefit Cosmetics | — | — | — | | Sep 2026 | Maybelline | — | — | — | | Sep 2026 | Milani | — | — | — | | Sep 2026 | NARS | — | — | — | | Sep 2026 | Tarte | — | — | — | ## What is being compared - **Benefit Cosmetics**: Measured on the search term “benefit cosmetics”. - **Maybelline**: Measured on the search term “maybelline”. - **Milani**: Measured on the search term “milani”. - **NARS**: Measured on the search term “nars nz”. - **Tarte**: Measured on the search term “tarte”. - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [Maybelline](/demand/global-en/brands/maybelline) - [Milani](/demand/global-en/brands/milani) - [NARS](/demand/global-en/brands/nars-cosmetics) - [Tarte](/demand/global-en/brands/tarte) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among blush brands worldwide? In August 2026, Maybelline was the most searched among blush brands worldwide, with an estimated 823K branded searches and 70.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Blush brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/blush-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.