---
title: "Bluetooth speaker brands: Which are searched most?"
description: "Compare the Bluetooth speaker brands people buy. Share of Search among JBL, Sonos, Bose, Marshall and Bang & Olufsen, the bluetooth speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bluetooth-speaker-brands"
publisher: "Brandwave"
---

# Bluetooth speaker brands: Which are searched most?

Compare the Bluetooth speaker brands people buy. Share of Search among JBL, Sonos, Bose, Marshall and Bang & Olufsen, the bluetooth speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bluetooth speaker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 65.6%

## Which brand is most popular in search among bluetooth speaker brands worldwide?

- In September 2026, JBL was the most searched among bluetooth speaker brands worldwide, with an estimated 4.4M branded searches and 65.6% estimated Share of Search within this set.
- Sonos is in 2nd place, 52.6 percentage points behind at 13% Share of Search.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide increased from 63.8% to 65.6%.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide decreased from 13.8% to 13%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth speaker brands worldwide decreased from 11% to 9.3%.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among bluetooth speaker brands worldwide increased from 6.6% to 7.6%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 71.7% in April 2026 and was lowest at 63.6% in March 2026.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide peaked at 15.6% in March 2026 and was lowest at 11.1% in April 2026.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 11.7% in November 2025 and was lowest at 8.4% in April 2026.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, Bang & Olufsen’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Bang & Olufsen held steady: its estimated Share of Search among bluetooth speaker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Sonos: compare search popularity](/demand/global-en/compare/jbl-vs-sonos): 65.6% against 13% Share of Search.
- [JBL vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-jbl): 65.6% against 9.3% Share of Search.
- [JBL vs Marshall: compare search popularity](/demand/global-en/compare/jbl-vs-marshall-audio): 65.6% against 7.6% Share of Search.
- [JBL vs Bang & Olufsen: compare search popularity](/demand/global-en/compare/bang-and-olufsen-vs-jbl): 65.6% against 4.5% Share of Search.
- [Sonos vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-sonos): 13% against 9.3% Share of Search.
- [Sonos vs Marshall: compare search popularity](/demand/global-en/compare/marshall-audio-vs-sonos): 13% against 7.6% Share of Search.
- [Sonos vs Bang & Olufsen: compare search popularity](/demand/global-en/compare/bang-and-olufsen-vs-sonos): 13% against 4.5% Share of Search.
- [Bose vs Marshall: compare search popularity](/demand/global-en/compare/bose-vs-marshall-audio): 9.3% against 7.6% Share of Search.
- [Bose vs Bang & Olufsen: compare search popularity](/demand/global-en/compare/bang-and-olufsen-vs-bose): 9.3% against 4.5% Share of Search.
- [Marshall vs Bang & Olufsen: compare search popularity](/demand/global-en/compare/bang-and-olufsen-vs-marshall-audio): 7.6% against 4.5% Share of Search.

## How did search popularity change for bluetooth speaker brands worldwide in September 2026?

- In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 12.1% to 13%.
- In September 2026, JBL lost estimated Share of Search among bluetooth speaker brands worldwide, from 67% to 65.6%.
- Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.
- Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 65.6% | 4.4M | -9.7% | JBL |
| 2 | Sonos | 13% | 865K | -1.1% | Sonos |
| 3 | Bose | 9.3% | 617K | -11.3% | Bose |
| 4 | Marshall | 7.6% | 503K | -1.5% | Marshall |
| 5 | Bang & Olufsen | 4.5% | 301K | 0.0% | Bang & Olufsen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 4M | 63.8% | 1 |
| Oct 2025 | Sonos | 874K | 13.8% | 2 |
| Oct 2025 | Bose | 697K | 11% | 3 |
| Oct 2025 | Marshall | 421K | 6.6% | 4 |
| Oct 2025 | Bang & Olufsen | 301K | 4.8% | 5 |
| Nov 2025 | JBL | 5.7M | 64.5% | 1 |
| Nov 2025 | Sonos | 1.3M | 14.7% | 2 |
| Nov 2025 | Bose | 1M | 11.7% | 3 |
| Nov 2025 | Marshall | 438K | 4.9% | 4 |
| Nov 2025 | Bang & Olufsen | 368K | 4.2% | 5 |
| Dec 2025 | JBL | 6.1M | 68.4% | 1 |
| Dec 2025 | Sonos | 1.1M | 12.5% | 2 |
| Dec 2025 | Bose | 963K | 10.8% | 3 |
| Dec 2025 | Marshall | 447K | 5% | 4 |
| Dec 2025 | Bang & Olufsen | 301K | 3.4% | 5 |
| Jan 2026 | JBL | 4.8M | 68.3% | 1 |
| Jan 2026 | Sonos | 874K | 12.4% | 2 |
| Jan 2026 | Bose | 644K | 9.1% | 3 |
| Jan 2026 | Marshall | 421K | 5.9% | 4 |
| Jan 2026 | Bang & Olufsen | 301K | 4.3% | 5 |
| Feb 2026 | JBL | 3.4M | 65.8% | 1 |
| Feb 2026 | Sonos | 714K | 13.7% | 2 |
| Feb 2026 | Bose | 530K | 10.2% | 3 |
| Feb 2026 | Marshall | 289K | 5.6% | 4 |
| Feb 2026 | Bang & Olufsen | 246K | 4.7% | 5 |
| Mar 2026 | JBL | 3.6M | 63.6% | 1 |
| Mar 2026 | Sonos | 874K | 15.6% | 2 |
| Mar 2026 | Bose | 572K | 10.2% | 3 |
| Mar 2026 | Marshall | 351K | 6.2% | 4 |
| Mar 2026 | Bang & Olufsen | 246K | 4.4% | 5 |
| Apr 2026 | JBL | 4.9M | 71.7% | 1 |
| Apr 2026 | Sonos | 751K | 11.1% | 2 |
| Apr 2026 | Bose | 571K | 8.4% | 3 |
| Apr 2026 | Marshall | 350K | 5.2% | 4 |
| Apr 2026 | Bang & Olufsen | 246K | 3.6% | 5 |
| May 2026 | JBL | 4.5M | 67.2% | 1 |
| May 2026 | Sonos | 889K | 13.4% | 2 |
| May 2026 | Bose | 640K | 9.6% | 3 |
| May 2026 | Marshall | 354K | 5.3% | 4 |
| May 2026 | Bang & Olufsen | 301K | 4.5% | 5 |
| Jun 2026 | JBL | 4.6M | 69.2% | 1 |
| Jun 2026 | Sonos | 757K | 11.4% | 2 |
| Jun 2026 | Bose | 632K | 9.5% | 3 |
| Jun 2026 | Marshall | 421K | 6.3% | 4 |
| Jun 2026 | Bang & Olufsen | 246K | 3.7% | 5 |
| Jul 2026 | JBL | 4.6M | 68.3% | 1 |
| Jul 2026 | Sonos | 751K | 11.1% | 2 |
| Jul 2026 | Bose | 639K | 9.5% | 3 |
| Jul 2026 | Marshall | 503K | 7.4% | 4 |
| Jul 2026 | Bang & Olufsen | 246K | 3.6% | 5 |
| Aug 2026 | JBL | 4.8M | 67% | 1 |
| Aug 2026 | Sonos | 874K | 12.1% | 2 |
| Aug 2026 | Bose | 696K | 9.6% | 3 |
| Aug 2026 | Marshall | 510K | 7.1% | 4 |
| Aug 2026 | Bang & Olufsen | 301K | 4.2% | 5 |
| Sep 2026 | JBL | 4.4M | 65.6% | 1 |
| Sep 2026 | Sonos | 865K | 13% | 2 |
| Sep 2026 | Bose | 617K | 9.3% | 3 |
| Sep 2026 | Marshall | 503K | 7.6% | 4 |
| Sep 2026 | Bang & Olufsen | 301K | 4.5% | 5 |

## What is being compared

- **Bang & Olufsen**: Measured on the search term “bang and olufsen”.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker” and “speaker bose”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure.
- **Marshall**: Measured on the search terms “bluetooth speaker marshall”, “marshall bluetooth speaker”, “marshall emberton” and “marshall speaker”, summed into one figure.
- **Sonos**: Measured on the search terms “bluetooth speaker sonos”, “sonos”, “sonos move”, “sonos roam” and “sonos speaker”, summed into one figure.

- [Bang & Olufsen](/demand/global-en/brands/bang-and-olufsen)
- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [Marshall](/demand/global-en/brands/marshall-audio)
- [Sonos](/demand/global-en/brands/sonos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bluetooth speaker brands worldwide?

In September 2026, JBL was the most searched among bluetooth speaker brands worldwide, with an estimated 4.4M branded searches and 65.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bluetooth speaker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bluetooth-speaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bluetooth-speaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.