---
title: "Bluetooth headphones brands: Which are searched most?"
description: "Compare the Bluetooth headphones brands people buy. Share of Search among JBL, Sony, Beats, Skullcandy, Samsung, Mpow and Bose, the bluetooth headphones brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bluetooth-headphones-brands"
publisher: "Brandwave"
---

# Bluetooth headphones brands: Which are searched most?

Compare the Bluetooth headphones brands people buy. Share of Search among JBL, Sony, Beats, Skullcandy, Samsung, Mpow and Bose, the bluetooth headphones brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bluetooth headphones brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 43.1%

## Which brand is most popular in search among bluetooth headphones brands worldwide?

- In September 2026, JBL was the most searched among bluetooth headphones brands worldwide, with an estimated 4.4M branded searches and 43.1% estimated Share of Search within this set.
- Sony is in 2nd place, 7.6 percentage points behind at 35.5% Share of Search.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth headphones brands worldwide decreased from 44.2% to 43.1%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among bluetooth headphones brands worldwide increased from 32.1% to 35.5%.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among bluetooth headphones brands worldwide decreased from 16.4% to 14.8%.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth headphones brands worldwide decreased from 6% to 5.4%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth headphones brands worldwide peaked at 50.9% in April 2026 and was lowest at 42% in February 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among bluetooth headphones brands worldwide peaked at 35.7% in February 2026 and was lowest at 30.4% in April 2026.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among bluetooth headphones brands worldwide peaked at 16.4% in October 2025 and was lowest at 11.7% in August 2026.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth headphones brands worldwide peaked at 6.5% in March 2026 and was lowest at 4.5% in July 2026.
- Across the 12 months ending September 2026, Samsung, Mpow and Bose held steady: their estimated Share of Search among bluetooth headphones brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Sony: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 43.1% against 35.5% Share of Search.
- [JBL vs Beats: compare search popularity](/demand/global-en/compare/beats-vs-jbl): 43.1% against 14.8% Share of Search.
- [JBL vs Skullcandy: compare search popularity](/demand/global-en/compare/jbl-vs-skullcandy): 43.1% against 5.4% Share of Search.
- [Sony vs Beats: compare search popularity](/demand/global-en/compare/beats-vs-sony): 35.5% against 14.8% Share of Search.
- [Sony vs Skullcandy: compare search popularity](/demand/global-en/compare/skullcandy-vs-sony): 35.5% against 5.4% Share of Search.
- [Beats vs Skullcandy: compare search popularity](/demand/global-en/compare/beats-vs-skullcandy): 14.8% against 5.4% Share of Search.

## How did search popularity change for bluetooth headphones brands worldwide in September 2026?

- In September 2026, Beats gained estimated Share of Search among bluetooth headphones brands worldwide, from 11.7% to 14.8%.
- In September 2026, JBL lost estimated Share of Search among bluetooth headphones brands worldwide, from 46.5% to 43.1%.
- Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.
- Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 43.1% | 4.4M | -9.7% | JBL |
| 2 | Sony | 35.5% | 3.6M | -1.8% | Sony |
| 3 | Beats | 14.8% | 1.5M | +23.0% | Beats |
| 4 | Skullcandy | 5.4% | 550K | 0.0% | Skullcandy |
| 5 | Samsung | 1.1% | 110K | -18.5% | Samsung |
| 6 | Mpow | 0.05% | 5.4K | 0.0% | Mpow |
| 7 | Bose | 0.02% | 1.9K | 0.0% | Bose |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 4M | 44.2% | 1 |
| Oct 2025 | Sony | 2.9M | 32.1% | 2 |
| Oct 2025 | Beats | 1.5M | 16.4% | 3 |
| Oct 2025 | Skullcandy | 550K | 6% | 4 |
| Oct 2025 | Samsung | 110K | 1.2% | 5 |
| Oct 2025 | Mpow | 8.1K | 0.09% | 6 |
| Oct 2025 | Bose | 2.4K | 0.03% | 7 |
| Nov 2025 | JBL | 5.7M | 47.1% | 1 |
| Nov 2025 | Sony | 3.8M | 31.1% | 2 |
| Nov 2025 | Beats | 1.8M | 15.1% | 3 |
| Nov 2025 | Skullcandy | 673K | 5.5% | 4 |
| Nov 2025 | Samsung | 135K | 1.1% | 5 |
| Nov 2025 | Mpow | 8.1K | 0.07% | 6 |
| Nov 2025 | Bose | 2.9K | 0.02% | 7 |
| Dec 2025 | JBL | 6.1M | 48.5% | 1 |
| Dec 2025 | Sony | 3.9M | 30.6% | 2 |
| Dec 2025 | Beats | 1.8M | 14.5% | 3 |
| Dec 2025 | Skullcandy | 673K | 5.3% | 4 |
| Dec 2025 | Samsung | 110K | 0.87% | 5 |
| Dec 2025 | Mpow | 8.1K | 0.06% | 6 |
| Dec 2025 | Bose | 2.9K | 0.02% | 7 |
| Jan 2026 | JBL | 4.8M | 45.8% | 1 |
| Jan 2026 | Sony | 3.6M | 33.7% | 2 |
| Jan 2026 | Beats | 1.5M | 14.2% | 3 |
| Jan 2026 | Skullcandy | 550K | 5.2% | 4 |
| Jan 2026 | Samsung | 110K | 1% | 5 |
| Jan 2026 | Mpow | 6.6K | 0.06% | 6 |
| Jan 2026 | Bose | 1.9K | 0.02% | 7 |
| Feb 2026 | JBL | 3.4M | 42% | 1 |
| Feb 2026 | Sony | 2.9M | 35.7% | 2 |
| Feb 2026 | Beats | 1.2M | 15% | 3 |
| Feb 2026 | Skullcandy | 450K | 5.5% | 4 |
| Feb 2026 | Samsung | 135K | 1.7% | 5 |
| Feb 2026 | Mpow | 6.6K | 0.08% | 6 |
| Feb 2026 | Bose | 1.6K | 0.02% | 7 |
| Mar 2026 | JBL | 3.6M | 42.1% | 1 |
| Mar 2026 | Sony | 3M | 35.3% | 2 |
| Mar 2026 | Beats | 1.2M | 14.4% | 3 |
| Mar 2026 | Skullcandy | 550K | 6.5% | 4 |
| Mar 2026 | Samsung | 135K | 1.6% | 5 |
| Mar 2026 | Mpow | 6.6K | 0.08% | 6 |
| Mar 2026 | Bose | 1.6K | 0.02% | 7 |
| Apr 2026 | JBL | 4.9M | 50.9% | 1 |
| Apr 2026 | Sony | 2.9M | 30.4% | 2 |
| Apr 2026 | Beats | 1.2M | 12.8% | 3 |
| Apr 2026 | Skullcandy | 450K | 4.7% | 4 |
| Apr 2026 | Samsung | 110K | 1.2% | 5 |
| Apr 2026 | Mpow | 5.4K | 0.06% | 6 |
| Apr 2026 | Bose | 1.9K | 0.02% | 7 |
| May 2026 | JBL | 4.5M | 48.3% | 1 |
| May 2026 | Sony | 3M | 32.4% | 2 |
| May 2026 | Beats | 1.2M | 13.2% | 3 |
| May 2026 | Skullcandy | 450K | 4.9% | 4 |
| May 2026 | Samsung | 110K | 1.2% | 5 |
| May 2026 | Mpow | 6.6K | 0.07% | 6 |
| May 2026 | Bose | 1.9K | 0.02% | 7 |
| Jun 2026 | JBL | 4.6M | 49.1% | 1 |
| Jun 2026 | Sony | 3M | 31.8% | 2 |
| Jun 2026 | Beats | 1.2M | 13% | 3 |
| Jun 2026 | Skullcandy | 450K | 4.8% | 4 |
| Jun 2026 | Samsung | 110K | 1.2% | 5 |
| Jun 2026 | Mpow | 5.4K | 0.06% | 6 |
| Jun 2026 | Bose | 1.9K | 0.02% | 7 |
| Jul 2026 | JBL | 4.6M | 46.5% | 1 |
| Jul 2026 | Sony | 3.5M | 35.2% | 2 |
| Jul 2026 | Beats | 1.2M | 12.3% | 3 |
| Jul 2026 | Skullcandy | 450K | 4.5% | 4 |
| Jul 2026 | Samsung | 135K | 1.4% | 5 |
| Jul 2026 | Mpow | 5.4K | 0.05% | 6 |
| Jul 2026 | Bose | 1.6K | 0.02% | 7 |
| Aug 2026 | JBL | 4.8M | 46.5% | 1 |
| Aug 2026 | Sony | 3.7M | 35.2% | 2 |
| Aug 2026 | Beats | 1.2M | 11.7% | 3 |
| Aug 2026 | Skullcandy | 550K | 5.3% | 4 |
| Aug 2026 | Samsung | 135K | 1.3% | 5 |
| Aug 2026 | Mpow | 5.4K | 0.05% | 6 |
| Aug 2026 | Bose | 1.9K | 0.02% | 7 |
| Sep 2026 | JBL | 4.4M | 43.1% | 1 |
| Sep 2026 | Sony | 3.6M | 35.5% | 2 |
| Sep 2026 | Beats | 1.5M | 14.8% | 3 |
| Sep 2026 | Skullcandy | 550K | 5.4% | 4 |
| Sep 2026 | Samsung | 110K | 1.1% | 5 |
| Sep 2026 | Mpow | 5.4K | 0.05% | 6 |
| Sep 2026 | Bose | 1.9K | 0.02% | 7 |

## What is being compared

- **Beats**: Measured on the search term “beats”.
- **Bose**: Measured on the search term “bluetooth speaker bose”.
- **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure.
- **Mpow**: Measured on the search terms “mpow” and “mpow audio”, summed into one figure.
- **Samsung**: Measured on the search term “samsung com”.
- **Skullcandy**: Measured on the search term “skullcandy”.
- **Sony**: Measured on the search terms “sony”, “sony cyber shot” and “sony headphone”, summed into one figure.

- [Beats](/demand/global-en/brands/beats)
- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [Mpow](/demand/global-en/brands/mpow)
- [Samsung](/demand/global-en/brands/samsung)
- [Skullcandy](/demand/global-en/brands/skullcandy)
- [Sony](/demand/global-en/brands/sony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bluetooth headphones brands worldwide?

In September 2026, JBL was the most searched among bluetooth headphones brands worldwide, with an estimated 4.4M branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bluetooth headphones brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bluetooth-headphones-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bluetooth-headphones-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.