--- title: "Bluetooth adapter brands: Which are searched most?" description: "Compare the Bluetooth adapter brands people buy. Share of Search among Logitech, UGREEN and Airfly, the bluetooth adapter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bluetooth-adapter-brands" publisher: "Brandwave" --- # Bluetooth adapter brands: Which are searched most? Compare the Bluetooth adapter brands people buy. Share of Search among Logitech, UGREEN and Airfly, the bluetooth adapter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bluetooth adapter brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Logitech, 67.2% ## Which brand is most popular in search among bluetooth adapter brands worldwide? - In September 2026, Logitech was the most searched among bluetooth adapter brands worldwide, with an estimated 1.5M branded searches and 67.2% estimated Share of Search within this set. - UGREEN is in 2nd place, 37 percentage points behind at 30.1% Share of Search. - Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth adapter brands worldwide decreased from 75% to 67.2%. - Across the 12 months ending September 2026, UGREEN’s estimated Share of Search among bluetooth adapter brands worldwide increased from 22.5% to 30.1%. - Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth adapter brands worldwide peaked at 75% in October 2025 and was lowest at 66.6% in July 2026. - Across the 12 months ending September 2026, UGREEN’s estimated Share of Search among bluetooth adapter brands worldwide peaked at 30.1% in September 2026 and was lowest at 22.4% in February 2026. - Across the 12 months ending September 2026, Airfly held steady: its estimated Share of Search among bluetooth adapter brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Logitech vs UGREEN: compare search popularity](/demand/global-en/compare/logitech-vs-ugreen): 67.2% against 30.1% Share of Search. - [Logitech vs Airfly: compare search popularity](/demand/global-en/compare/airfly-vs-logitech): 67.2% against 2.7% Share of Search. - [UGREEN vs Airfly: compare search popularity](/demand/global-en/compare/airfly-vs-ugreen): 30.1% against 2.7% Share of Search. ## How did search popularity change for bluetooth adapter brands worldwide in September 2026? - In September 2026, UGREEN gained estimated Share of Search among bluetooth adapter brands worldwide, from 26.1% to 30.1%. - In September 2026, Logitech lost estimated Share of Search among bluetooth adapter brands worldwide, from 71.1% to 67.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Logitech | 67.2% | 1.5M | 0.0% | Logitech | | 2 | UGREEN | 30.1% | 673K | +22.4% | UGREEN | | 3 | Airfly | 2.7% | 60.5K | 0.0% | Airfly | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Logitech | 1.8M | 75% | 1 | | Oct 2025 | UGREEN | 550K | 22.5% | 2 | | Oct 2025 | Airfly | 60.5K | 2.5% | 3 | | Nov 2025 | Logitech | 1.8M | 75% | 1 | | Nov 2025 | UGREEN | 550K | 22.5% | 2 | | Nov 2025 | Airfly | 60.5K | 2.5% | 3 | | Dec 2025 | Logitech | 1.8M | 74.6% | 1 | | Dec 2025 | UGREEN | 550K | 22.4% | 2 | | Dec 2025 | Airfly | 74K | 3% | 3 | | Jan 2026 | Logitech | 1.8M | 75% | 1 | | Jan 2026 | UGREEN | 550K | 22.5% | 2 | | Jan 2026 | Airfly | 60.5K | 2.5% | 3 | | Feb 2026 | Logitech | 1.5M | 74.6% | 1 | | Feb 2026 | UGREEN | 450K | 22.4% | 2 | | Feb 2026 | Airfly | 60.5K | 3% | 3 | | Mar 2026 | Logitech | 1.5M | 71.1% | 1 | | Mar 2026 | UGREEN | 550K | 26.1% | 2 | | Mar 2026 | Airfly | 60.5K | 2.9% | 3 | | Apr 2026 | Logitech | 1.5M | 71.1% | 1 | | Apr 2026 | UGREEN | 550K | 26.1% | 2 | | Apr 2026 | Airfly | 60.5K | 2.9% | 3 | | May 2026 | Logitech | 1.5M | 71.1% | 1 | | May 2026 | UGREEN | 550K | 26.1% | 2 | | May 2026 | Airfly | 60.5K | 2.9% | 3 | | Jun 2026 | Logitech | 1.5M | 71.4% | 1 | | Jun 2026 | UGREEN | 550K | 26.2% | 2 | | Jun 2026 | Airfly | 49.5K | 2.4% | 3 | | Jul 2026 | Logitech | 1.2M | 66.6% | 1 | | Jul 2026 | UGREEN | 550K | 30% | 2 | | Jul 2026 | Airfly | 60.5K | 3.3% | 3 | | Aug 2026 | Logitech | 1.5M | 71.1% | 1 | | Aug 2026 | UGREEN | 550K | 26.1% | 2 | | Aug 2026 | Airfly | 60.5K | 2.9% | 3 | | Sep 2026 | Logitech | 1.5M | 67.2% | 1 | | Sep 2026 | UGREEN | 673K | 30.1% | 2 | | Sep 2026 | Airfly | 60.5K | 2.7% | 3 | ## What is being compared - **Airfly**: Measured on the search term “airfly”. - **Logitech**: Measured on the search term “logitech”. - **UGREEN**: Measured on the search term “ugreen”. - [Airfly](/demand/global-en/brands/airfly) - [Logitech](/demand/global-en/brands/logitech) - [UGREEN](/demand/global-en/brands/ugreen) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bluetooth adapter brands worldwide? In September 2026, Logitech was the most searched among bluetooth adapter brands worldwide, with an estimated 1.5M branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bluetooth adapter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bluetooth-adapter-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bluetooth-adapter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.