---
title: "Stihl vs Toro: Which is searched more?"
description: "Which is more popular in search, Stihl or Toro? Compare estimated monthly branded-search demand and Share of Search inside the Blower vac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/stihl-vs-toro"
publisher: "Brandwave"
---

# Stihl vs Toro: Which is searched more?

Which is more popular in search, Stihl or Toro? Compare estimated monthly branded-search demand and Share of Search inside the Blower vac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stihl and Toro
- **Competitive set**: Blower vac brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Stihl Share of Search**: 51.2%
- **Toro Share of Search**: 5.7%

## Which is more popular in search, Stihl or Toro?

- In September 2026, Stihl had more branded searches than Toro among blower vac brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Toro’s 126K, and held a 51.2% Share of Search versus Toro’s 5.7%.
- Stihl was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among blower vac brands worldwide moved from 53.7% to 51.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among blower vac brands worldwide moved from 4% to 5.7%, and its estimated monthly branded searches moved from 86.2K to 126K.

## How did search popularity change for blower vac brands worldwide in September 2026?

- In September 2026, Stihl gained estimated Share of Search among blower vac brands worldwide, from 48.7% to 51.2%.
- In September 2026, Toro lost estimated Share of Search among blower vac brands worldwide, from 7.5% to 5.7%.

## Month by month

| Month | Stihl estimated searches | Stihl Share of Search | Stihl rank | Toro estimated searches | Toro Share of Search | Toro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 53.7% | 1 | 86.2K | 4% | 4 |
| Nov 2025 | 1.2M | 48.4% | 1 | 62.7K | 2.6% | 4 |
| Dec 2025 | 1.1M | 52.3% | 1 | 45.7K | 2.2% | 4 |
| Jan 2026 | 1.1M | 53.7% | 1 | 58.5K | 2.9% | 4 |
| Feb 2026 | 1M | 56.6% | 1 | 65.2K | 3.5% | 4 |
| Mar 2026 | 1.3M | 49.7% | 1 | 172K | 6.4% | 4 |
| Apr 2026 | 1.4M | 46.7% | 1 | 259K | 8.4% | 4 |
| May 2026 | 1.4M | 45.4% | 1 | 260K | 8.6% | 4 |
| Jun 2026 | 1.4M | 47.3% | 1 | 188K | 6.5% | 4 |
| Jul 2026 | 1.2M | 47.9% | 1 | 181K | 7.5% | 3 |
| Aug 2026 | 1.2M | 48.7% | 1 | 180K | 7.5% | 3 |
| Sep 2026 | 1.1M | 51.2% | 1 | 126K | 5.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stihl’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw”, “stihl leaf blowers” and “stihl weed eater”, summed into one figure.
- **Toro**: Measured on the search terms “toro irrigation”, “toro mower”, “toro push mower”, “toro riding lawn mower”, “toro sprinkler heads” and “toro zero turn mower”, summed into one figure.

- [Stihl profile](/demand/global-en/brands/stihl)
- [Toro profile](/demand/global-en/brands/toro)
- [All blower vac brands worldwide](/demand/global-en/categories/blower-vac-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stihl or Toro?

In September 2026, Stihl had more branded searches than Toro among blower vac brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Toro’s 126K, and held a 51.2% Share of Search versus Toro’s 5.7%.

## Cite this page

Brandwave. "Stihl vs Toro: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/stihl-vs-toro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/stihl-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.