--- title: "Black+Decker vs Stihl: Which is searched more?" description: "Is Black+Decker or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blower vac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/black-and-decker-vs-stihl" publisher: "Brandwave" --- # Black+Decker vs Stihl: Which is searched more? Is Black+Decker or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blower vac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Stihl - **Competitive set**: Blower vac brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 10.6% - **Stihl Share of Search**: 49.5% ## Is Black+Decker or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Black+Decker among blower vac brands worldwide. Stihl had about 1.1 million branded searches, while Black+Decker had 227,000. Stihl made up 49.5% of all blower vac brand searches we track, and Black+Decker accounted for 10.6%. - Stihl was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among blower vac brands worldwide moved from 12% to 10.6%, and its estimated monthly branded searches moved from 256K to 227K. - Across the 12 months ending September 2026, Stihl’s share of searches among blower vac brands worldwide moved from 51.6% to 49.5%, and its estimated monthly branded searches held steady at 1.1M. ## Top blower vac brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Black+Decker in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EGO Power+ | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Toro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | WORX | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Stihl | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Black+Decker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about blower vac brands - Asked ChatGPT "Which blower vac brand should I buy?": 1. Toro, 2. EGO Power+, 3. Stihl - Asked ChatGPT "What are the best blower vac brands?": 1. EGO Power+, 2. Toro, 3. WORX, 4. Stihl, 5. Ryobi, 6. Black+Decker - Asked ChatGPT "What's the best blower vac brand for a small yard?": 1. EGO Power+, 2. Black+Decker, 3. WORX - Searched Google, AI Overview "leaf blower vac": 1. Black+Decker, 2. WORX - Searched Google, AI Overview "cordless blower vac": 1. WORX, 2. EGO Power+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for blower vac brands worldwide in September 2026? - In September 2026, Stihl gained share of searches among blower vac brands worldwide, from 47% to 49.5%. - Estimated monthly branded searches for Black+Decker worldwide fell 11% over 12 measured months, from 256K to 227K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 256K | 12% | 3 | 1.1M | 51.6% | 1 | | Nov 2025 | 285K | 11.6% | 3 | 1.1M | 46.3% | 1 | | Dec 2025 | 252K | 11.7% | 3 | 1.1M | 49.8% | 1 | | Jan 2026 | 225K | 10.9% | 3 | 1.1M | 51.4% | 1 | | Feb 2026 | 205K | 10.9% | 3 | 1M | 54.4% | 1 | | Mar 2026 | 227K | 9.1% | 3 | 1.3M | 49.9% | 1 | | Apr 2026 | 229K | 8.5% | 4 | 1.3M | 48% | 1 | | May 2026 | 281K | 10.2% | 3 | 1.2M | 45.1% | 1 | | Jun 2026 | 254K | 9.5% | 3 | 1.2M | 46.6% | 1 | | Jul 2026 | 227K | 10.2% | 3 | 1M | 45.8% | 1 | | Aug 2026 | 227K | 10.1% | 3 | 1.1M | 47% | 1 | | Sep 2026 | 227K | 10.6% | 3 | 1.1M | 49.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker”, “black and decker blower”, “black and decker leaf blower” and “blackdecker”, summed into one figure. - **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [Stihl profile](/demand/global-en/brands/stihl) - [All blower vac brands worldwide](/demand/global-en/categories/blower-vac-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Stihl more popular in search? In September 2026, Stihl had more branded searches than Black+Decker among blower vac brands worldwide. Stihl had about 1.1 million branded searches, while Black+Decker had 227,000. Stihl made up 49.5% of all blower vac brand searches we track, and Black+Decker accounted for 10.6%. ## Cite this page Brandwave. "Black+Decker vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/black-and-decker-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blower-vac-brands/compare/black-and-decker-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.