---
title: "Blow dryer brands: Which are searched most?"
description: "Compare the blow dryer brands people buy. Share of Search among Dyson, BaByliss, Lange, T3, GHD, CHI and Shark, the blow dryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/blow-dryer-brands"
publisher: "Brandwave"
---

# Blow dryer brands: Which are searched most?

Compare the blow dryer brands people buy. Share of Search among Dyson, BaByliss, Lange, T3, GHD, CHI and Shark, the blow dryer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blow dryer brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 86.1%

## Which brand is most popular in search among blow dryer brands worldwide?

- In September 2026, Dyson was the most searched among blow dryer brands worldwide, with an estimated 5M branded searches and 86.1% estimated Share of Search within this set.
- BaByliss is in 2nd place, 75.5 percentage points behind at 10.6% Share of Search.
- Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide decreased from 3.4% to 2.8%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among blow dryer brands worldwide peaked at 86.1% in September 2026 and was lowest at 80.9% in July 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among blow dryer brands worldwide peaked at 14.6% in July 2026 and was lowest at 10.4% in November 2025.
- Across the 12 months ending September 2026, Lange’s estimated Share of Search among blow dryer brands worldwide peaked at 4% in July 2026 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Dyson, BaByliss, T3, GHD, CHI and Shark held steady: their estimated Share of Search among blow dryer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs BaByliss: compare search popularity](/demand/global-en/compare/babyliss-vs-dyson): 86.1% against 10.6% Share of Search.
- [Dyson vs Lange: compare search popularity](/demand/global-en/compare/dyson-vs-lange): 86.1% against 2.8% Share of Search.
- [BaByliss vs Lange: compare search popularity](/demand/global-en/compare/babyliss-vs-lange): 10.6% against 2.8% Share of Search.

## How did search popularity change for blow dryer brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 83.7% to 86.1%.
- In September 2026, BaByliss lost estimated Share of Search among blow dryer brands worldwide, from 12.5% to 10.6%.
- In September 2026, Lange lost estimated Share of Search among blow dryer brands worldwide, from 3.4% to 2.8%.
- Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 86.1% | 5M | +22.2% | Dyson |
| 2 | BaByliss | 10.6% | 616K | +1.0% | BaByliss |
| 3 | Lange | 2.8% | 165K | 0.0% | Lange |
| 4 | T3 | 0.25% | 14.8K | 0.0% | T3 |
| 5 | GHD | 0.08% | 4.4K | 0.0% | GHD |
| 6 | CHI | 0.04% | 2.4K | 0.0% | CHI |
| 7 | Shark | 0.03% | 1.6K | +23.1% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 5M | 85.7% | 1 |
| Oct 2025 | BaByliss | 610K | 10.5% | 2 |
| Oct 2025 | Lange | 201K | 3.4% | 3 |
| Oct 2025 | T3 | 14.8K | 0.25% | 4 |
| Oct 2025 | GHD | 4.4K | 0.08% | 5 |
| Oct 2025 | CHI | 2.9K | 0.05% | 6 |
| Oct 2025 | Shark | 1.6K | 0.03% | 7 |
| Nov 2025 | Dyson | 7.5M | 85.8% | 1 |
| Nov 2025 | BaByliss | 906K | 10.4% | 2 |
| Nov 2025 | Lange | 301K | 3.5% | 3 |
| Nov 2025 | T3 | 22.2K | 0.25% | 4 |
| Nov 2025 | GHD | 4.4K | 0.05% | 5 |
| Nov 2025 | CHI | 3.6K | 0.04% | 6 |
| Nov 2025 | Shark | 3.6K | 0.04% | 7 |
| Dec 2025 | Dyson | 6.1M | 83.6% | 1 |
| Dec 2025 | BaByliss | 913K | 12.5% | 2 |
| Dec 2025 | Lange | 246K | 3.4% | 3 |
| Dec 2025 | T3 | 33.1K | 0.45% | 4 |
| Dec 2025 | GHD | 3.6K | 0.05% | 5 |
| Dec 2025 | Shark | 3.6K | 0.05% | 6 |
| Dec 2025 | CHI | 2.9K | 0.04% | 7 |
| Jan 2026 | Dyson | 5M | 85.6% | 1 |
| Jan 2026 | BaByliss | 616K | 10.5% | 2 |
| Jan 2026 | Lange | 201K | 3.4% | 3 |
| Jan 2026 | T3 | 18.1K | 0.31% | 4 |
| Jan 2026 | GHD | 4.4K | 0.08% | 5 |
| Jan 2026 | CHI | 2.9K | 0.05% | 6 |
| Jan 2026 | Shark | 1.9K | 0.03% | 7 |
| Feb 2026 | Dyson | 4.1M | 85.5% | 1 |
| Feb 2026 | BaByliss | 504K | 10.5% | 2 |
| Feb 2026 | Lange | 165K | 3.5% | 3 |
| Feb 2026 | T3 | 14.8K | 0.31% | 4 |
| Feb 2026 | GHD | 4.4K | 0.09% | 5 |
| Feb 2026 | CHI | 2.4K | 0.05% | 6 |
| Feb 2026 | Shark | 1.3K | 0.03% | 7 |
| Mar 2026 | Dyson | 4.1M | 83.7% | 1 |
| Mar 2026 | BaByliss | 610K | 12.5% | 2 |
| Mar 2026 | Lange | 165K | 3.4% | 3 |
| Mar 2026 | T3 | 14.8K | 0.3% | 4 |
| Mar 2026 | GHD | 4.4K | 0.09% | 5 |
| Mar 2026 | CHI | 2.9K | 0.06% | 6 |
| Mar 2026 | Shark | 1.3K | 0.03% | 7 |
| Apr 2026 | Dyson | 4.1M | 83.8% | 1 |
| Apr 2026 | BaByliss | 604K | 12.4% | 2 |
| Apr 2026 | Lange | 165K | 3.4% | 3 |
| Apr 2026 | T3 | 14.8K | 0.3% | 4 |
| Apr 2026 | GHD | 4.4K | 0.09% | 5 |
| Apr 2026 | CHI | 2.9K | 0.06% | 6 |
| Apr 2026 | Shark | 1.3K | 0.03% | 7 |
| May 2026 | Dyson | 4.1M | 83.8% | 1 |
| May 2026 | BaByliss | 604K | 12.4% | 2 |
| May 2026 | Lange | 165K | 3.4% | 3 |
| May 2026 | T3 | 14.8K | 0.3% | 4 |
| May 2026 | GHD | 4.4K | 0.09% | 5 |
| May 2026 | CHI | 2.4K | 0.05% | 6 |
| May 2026 | Shark | 1.3K | 0.03% | 7 |
| Jun 2026 | Dyson | 4.1M | 84.4% | 1 |
| Jun 2026 | BaByliss | 599K | 12.4% | 2 |
| Jun 2026 | Lange | 135K | 2.8% | 3 |
| Jun 2026 | T3 | 12.1K | 0.25% | 4 |
| Jun 2026 | GHD | 4.4K | 0.09% | 5 |
| Jun 2026 | CHI | 2.4K | 0.05% | 6 |
| Jun 2026 | Shark | 1.3K | 0.03% | 7 |
| Jul 2026 | Dyson | 3.4M | 80.9% | 1 |
| Jul 2026 | BaByliss | 604K | 14.6% | 2 |
| Jul 2026 | Lange | 165K | 4% | 3 |
| Jul 2026 | T3 | 14.8K | 0.36% | 4 |
| Jul 2026 | GHD | 3.6K | 0.09% | 5 |
| Jul 2026 | CHI | 2.4K | 0.06% | 6 |
| Jul 2026 | Shark | 1.3K | 0.03% | 7 |
| Aug 2026 | Dyson | 4.1M | 83.7% | 1 |
| Aug 2026 | BaByliss | 610K | 12.5% | 2 |
| Aug 2026 | Lange | 165K | 3.4% | 3 |
| Aug 2026 | T3 | 14.8K | 0.3% | 4 |
| Aug 2026 | GHD | 4.4K | 0.09% | 5 |
| Aug 2026 | CHI | 2.4K | 0.05% | 6 |
| Aug 2026 | Shark | 1.3K | 0.03% | 7 |
| Sep 2026 | Dyson | 5M | 86.1% | 1 |
| Sep 2026 | BaByliss | 616K | 10.6% | 2 |
| Sep 2026 | Lange | 165K | 2.8% | 3 |
| Sep 2026 | T3 | 14.8K | 0.25% | 4 |
| Sep 2026 | GHD | 4.4K | 0.08% | 5 |
| Sep 2026 | CHI | 2.4K | 0.04% | 6 |
| Sep 2026 | Shark | 1.6K | 0.03% | 7 |

## What is being compared

- **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure.
- **CHI**: Measured on the search term “chi hair”.
- **Dyson**: Measured on the search term “dyson”.
- **GHD**: Measured on the search term “ghd engineering”.
- **Lange**: Measured on the search term “lange”.
- **Shark**: Measured on the search term “hair dryer shark”.
- **T3**: Measured on the search term “hair dryer t3”.

- [BaByliss](/demand/global-en/brands/babyliss)
- [CHI](/demand/global-en/brands/chi-hair)
- [Dyson](/demand/global-en/brands/dyson)
- [GHD](/demand/global-en/brands/ghd)
- [Lange](/demand/global-en/brands/lange)
- [Shark](/demand/global-en/brands/shark)
- [T3](/demand/global-en/brands/t3-hair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blow dryer brands worldwide?

In September 2026, Dyson was the most searched among blow dryer brands worldwide, with an estimated 5M branded searches and 86.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Blow dryer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/blow-dryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blow-dryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.