---
title: "Blog hosting platforms: Which brands are most popular in search?"
description: "Compare the platforms used to host and publish a blog. Share of Search among Wix, WordPress, Squarespace, Ghost and Blogger, the blog hosting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/blog-hosting-platforms"
publisher: "Brandwave"
---

# Blog hosting platforms: Which brands are most popular in search?

Compare the platforms used to host and publish a blog. Share of Search among Wix, WordPress, Squarespace, Ghost and Blogger, the blog hosting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blog hosting platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wix, 53.6%

## Which brand is most popular in search among blog hosting platforms worldwide?

- In August 2026, Wix was the most searched among blog hosting platforms worldwide, with an estimated 3.1M branded searches and 53.6% estimated Share of Search within this set.
- WordPress is in 2nd place, 29.8 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide increased from 49% to 53.6%.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide decreased from 30.8% to 23.8%.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide increased from 19.9% to 22.2%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide peaked at 54.8% in May 2026 and was lowest at 49% in October 2025.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide peaked at 30.8% in December 2025 and was lowest at 22.2% in July 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide peaked at 25.8% in July 2026 and was lowest at 18% in November 2025.
- Across the 11 months ending August 2026, Ghost and Blogger held steady: their estimated Share of Search among blog hosting platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wix vs WordPress: compare search popularity](/demand/global-en/compare/wix-vs-wordpress): 53.6% against 23.8% Share of Search.
- [Wix vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wix): 53.6% against 22.2% Share of Search.
- [WordPress vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wordpress): 23.8% against 22.2% Share of Search.

## How did search popularity change for blog hosting platforms worldwide in August 2026?

- In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
- In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.
- In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
- Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
- Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wix | 53.6% | 3.1M | -2.5% | Wix |
| 2 | WordPress | 23.8% | 1.4M | +0.7% | WordPress |
| 3 | Squarespace | 22.2% | 1.3M | -19.3% | Squarespace |
| 4 | Ghost | 0.36% | 21.2K | +0.3% | Ghost Foundation |
| 5 | Blogger | <0.01% | 170 | -56.4% | Google |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wix | 3.8M | 49% | 1 |
| Oct 2025 | WordPress | 2.4M | 30.8% | 2 |
| Oct 2025 | Squarespace | 1.5M | 19.9% | 3 |
| Oct 2025 | Ghost | 25.5K | 0.33% | 4 |
| Oct 2025 | Blogger | 260 | <0.01% | 5 |
| Nov 2025 | Wix | 3.8M | 53.6% | 1 |
| Nov 2025 | WordPress | 2M | 28.1% | 2 |
| Nov 2025 | Squarespace | 1.3M | 18% | 3 |
| Nov 2025 | Ghost | 23.1K | 0.33% | 4 |
| Nov 2025 | Blogger | 170 | <0.01% | 5 |
| Dec 2025 | Wix | 3.1M | 49.3% | 1 |
| Dec 2025 | WordPress | 2M | 30.8% | 2 |
| Dec 2025 | Squarespace | 1.2M | 19.5% | 3 |
| Dec 2025 | Ghost | 22.8K | 0.36% | 4 |
| Dec 2025 | Blogger | 320 | <0.01% | 5 |
| Jan 2026 | Wix | 3.8M | 51.8% | 1 |
| Jan 2026 | WordPress | 2M | 27.1% | 2 |
| Jan 2026 | Squarespace | 1.5M | 20.8% | 3 |
| Jan 2026 | Ghost | 24.7K | 0.34% | 4 |
| Jan 2026 | Blogger | 880 | 0.01% | 5 |
| Feb 2026 | Wix | 3.9M | 52.5% | 1 |
| Feb 2026 | WordPress | 2M | 26.6% | 2 |
| Feb 2026 | Squarespace | 1.5M | 20.5% | 3 |
| Feb 2026 | Ghost | 25.3K | 0.34% | 4 |
| Feb 2026 | Blogger | 210 | <0.01% | 5 |
| Mar 2026 | Wix | 4M | 50.9% | 1 |
| Mar 2026 | WordPress | 2M | 25.3% | 2 |
| Mar 2026 | Squarespace | 1.9M | 23.5% | 3 |
| Mar 2026 | Ghost | 27K | 0.34% | 4 |
| Mar 2026 | Blogger | 260 | <0.01% | 5 |
| Apr 2026 | Wix | 3.9M | 52.1% | 1 |
| Apr 2026 | WordPress | 2M | 26.9% | 2 |
| Apr 2026 | Squarespace | 1.5M | 20.6% | 3 |
| Apr 2026 | Ghost | 27.1K | 0.36% | 4 |
| Apr 2026 | Blogger | 170 | <0.01% | 5 |
| May 2026 | Wix | 3.9M | 54.8% | 1 |
| May 2026 | WordPress | 1.6M | 23% | 2 |
| May 2026 | Squarespace | 1.6M | 21.8% | 3 |
| May 2026 | Ghost | 27.2K | 0.38% | 4 |
| May 2026 | Blogger | 170 | <0.01% | 5 |
| Jun 2026 | Wix | 3.2M | 49.9% | 1 |
| Jun 2026 | WordPress | 1.6M | 25.3% | 2 |
| Jun 2026 | Squarespace | 1.6M | 24.4% | 3 |
| Jun 2026 | Ghost | 22.4K | 0.35% | 4 |
| Jun 2026 | Blogger | 210 | <0.01% | 5 |
| Jul 2026 | Wix | 3.2M | 51.6% | 1 |
| Jul 2026 | Squarespace | 1.6M | 25.8% | 2 |
| Jul 2026 | WordPress | 1.4M | 22.2% | 3 |
| Jul 2026 | Ghost | 21.1K | 0.34% | 4 |
| Jul 2026 | Blogger | 390 | <0.01% | 5 |
| Aug 2026 | Wix | 3.1M | 53.6% | 1 |
| Aug 2026 | WordPress | 1.4M | 23.8% | 2 |
| Aug 2026 | Squarespace | 1.3M | 22.2% | 3 |
| Aug 2026 | Ghost | 21.2K | 0.36% | 4 |
| Aug 2026 | Blogger | 170 | <0.01% | 5 |
| Sep 2026 | Blogger | — | — | — |
| Sep 2026 | Ghost | — | — | — |
| Sep 2026 | Squarespace | — | — | — |
| Sep 2026 | Wix | — | — | — |
| Sep 2026 | WordPress | — | — | — |

## What is being compared

- **Blogger**: Measured on the search term “blogger platform”.
- **Ghost**: Measured on the search terms “ghost blog”, “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms open source”, “ghost cms pricing”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost newsletter”, “ghost newsletter platform”, “ghost org”, “ghost publishing platform”, “ghost website builder”, “ghost wordpress”, “ghost.io” and “ghost.org”, summed into one figure.
- **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix studio”, “wix website” and “wix website builder”, summed into one figure.
- **WordPress**: Measured on the search terms “wordpress”, “wordpress cms”, “wordpress org”, “wordpress website builder” and “wordpress.com”, summed into one figure.

- [Blogger](/demand/global-en/brands/blogger)
- [Ghost](/demand/global-en/brands/ghost)
- [Squarespace](/demand/global-en/brands/squarespace)
- [Wix](/demand/global-en/brands/wix)
- [WordPress](/demand/global-en/brands/wordpress)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blog hosting platforms worldwide?

In August 2026, Wix was the most searched among blog hosting platforms worldwide, with an estimated 3.1M branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Blog hosting platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/blog-hosting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blog-hosting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.