--- title: "Block plane brands: Which are searched most?" description: "Compare the block plane brands people buy. Share of Search among Craftsman, Irwin, Bailey and Draper, the block plane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/block-plane-brands" publisher: "Brandwave" --- # Block plane brands: Which are searched most? Compare the block plane brands people buy. Share of Search among Craftsman, Irwin, Bailey and Draper, the block plane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Block plane brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Craftsman, 98.2% ## Which brand is most popular in search among block plane brands worldwide? - In September 2026, Craftsman was the most searched among block plane brands worldwide, with an estimated 301K branded searches and 98.2% estimated Share of Search within this set. - Irwin is in 2nd place, 96.8 percentage points behind at 1.4% Share of Search. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among block plane brands worldwide increased from 97% to 98.2%. - Across the 12 months ending September 2026, Irwin’s estimated Share of Search among block plane brands worldwide decreased from 2.6% to 1.4%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among block plane brands worldwide peaked at 98.6% in July 2026 and was lowest at 97% in October 2025. - Across the 12 months ending September 2026, Irwin’s estimated Share of Search among block plane brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.2% in June 2026. - Across the 12 months ending September 2026, Bailey and Draper held steady: their estimated Share of Search among block plane brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for block plane brands worldwide in September 2026? - Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Craftsman | 98.2% | 301K | -18.2% | Craftsman | | 2 | Irwin | 1.4% | 4.4K | 0.0% | Irwin | | 3 | Bailey | 0.33% | 1K | 0.0% | Bailey Tanks Limited | | — | Draper | — | — | — | Draper | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Craftsman | 246K | 97% | 1 | | Oct 2025 | Irwin | 6.6K | 2.6% | 2 | | Oct 2025 | Bailey | 880 | 0.35% | 3 | | Oct 2025 | Draper | — | — | — | | Nov 2025 | Craftsman | 246K | 97.5% | 1 | | Nov 2025 | Irwin | 5.4K | 2.1% | 2 | | Nov 2025 | Bailey | 1K | 0.4% | 3 | | Nov 2025 | Draper | — | — | — | | Dec 2025 | Craftsman | 301K | 98% | 1 | | Dec 2025 | Irwin | 5.4K | 1.8% | 2 | | Dec 2025 | Bailey | 720 | 0.23% | 3 | | Dec 2025 | Draper | — | — | — | | Jan 2026 | Craftsman | 301K | 98% | 1 | | Jan 2026 | Irwin | 5.4K | 1.8% | 2 | | Jan 2026 | Bailey | 880 | 0.29% | 3 | | Jan 2026 | Draper | — | — | — | | Feb 2026 | Craftsman | 368K | 98.3% | 1 | | Feb 2026 | Irwin | 5.4K | 1.4% | 2 | | Feb 2026 | Bailey | 880 | 0.24% | 3 | | Feb 2026 | Draper | — | — | — | | Mar 2026 | Craftsman | 450K | 98.5% | 1 | | Mar 2026 | Irwin | 5.4K | 1.2% | 2 | | Mar 2026 | Bailey | 1.3K | 0.28% | 3 | | Mar 2026 | Draper | — | — | — | | Apr 2026 | Craftsman | 368K | 98.3% | 1 | | Apr 2026 | Irwin | 5.4K | 1.4% | 2 | | Apr 2026 | Bailey | 880 | 0.24% | 3 | | Apr 2026 | Draper | — | — | — | | May 2026 | Craftsman | 368K | 98.3% | 1 | | May 2026 | Irwin | 5.4K | 1.4% | 2 | | May 2026 | Bailey | 880 | 0.24% | 3 | | May 2026 | Draper | — | — | — | | Jun 2026 | Craftsman | 368K | 98.6% | 1 | | Jun 2026 | Irwin | 4.4K | 1.2% | 2 | | Jun 2026 | Bailey | 1K | 0.27% | 3 | | Jun 2026 | Draper | — | — | — | | Jul 2026 | Craftsman | 368K | 98.6% | 1 | | Jul 2026 | Irwin | 4.4K | 1.2% | 2 | | Jul 2026 | Bailey | 880 | 0.24% | 3 | | Jul 2026 | Draper | — | — | — | | Aug 2026 | Craftsman | 368K | 98.6% | 1 | | Aug 2026 | Irwin | 4.4K | 1.2% | 2 | | Aug 2026 | Bailey | 1K | 0.27% | 3 | | Aug 2026 | Draper | — | — | — | | Sep 2026 | Craftsman | 301K | 98.2% | 1 | | Sep 2026 | Irwin | 4.4K | 1.4% | 2 | | Sep 2026 | Bailey | 1K | 0.33% | 3 | | Sep 2026 | Draper | — | — | — | ## What is being compared - **Bailey**: Measured on the search term “bailey tanks”. - **Craftsman**: Measured on the search term “craftsman”. - **Draper**: Measured on the search terms “draper axle stand”, “draper inspection lamp”, “draper jack” and “draper soldering iron”, summed into one figure. - **Irwin**: Measured on the search term “irwin tools”. - [Bailey](/demand/global-en/brands/bailey) - [Craftsman](/demand/global-en/brands/craftsman) - [Draper](/demand/global-en/brands/draper) - [Irwin](/demand/global-en/brands/irwin) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among block plane brands worldwide? In September 2026, Craftsman was the most searched among block plane brands worldwide, with an estimated 301K branded searches and 98.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Block plane brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/block-plane-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/block-plane-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.