---
title: "KitchenAid vs Ninja: Which is searched more?"
description: "Which is more popular in search, KitchenAid or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/blender-brands/compare/kitchenaid-vs-ninja-kitchen"
publisher: "Brandwave"
---

# KitchenAid vs Ninja: Which is searched more?

Which is more popular in search, KitchenAid or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenAid and Ninja
- **Competitive set**: Blender brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KitchenAid Share of Search**: 24%
- **Ninja Share of Search**: 33.4%

## Which is more popular in search, KitchenAid or Ninja?

- In August 2026, Ninja had more branded searches than KitchenAid among blender brands worldwide. Ninja was estimated to have 1.1M branded searches compared to KitchenAid’s 823K, and held a 33.4% Share of Search versus KitchenAid’s 24%.
- The lead changed hands once in the 11 months ending August 2026: Ninja took it in January 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide moved from 32.2% to 24%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands worldwide moved from 29% to 33.4%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for blender brands worldwide in August 2026?

- In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.
- In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.

## Month by month

| Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Ninja estimated searches | Ninja Share of Search | Ninja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 32.2% | 1 | 1.1M | 29% | 2 |
| Nov 2025 | 1.8M | 31.4% | 1 | 1.7M | 29.6% | 2 |
| Dec 2025 | 1.8M | 33% | 1 | 1.6M | 29.1% | 2 |
| Jan 2026 | 1.2M | 27.7% | 2 | 1.4M | 31.3% | 1 |
| Feb 2026 | 1M | 28.9% | 2 | 1.1M | 31.4% | 1 |
| Mar 2026 | 1M | 28.8% | 2 | 1.1M | 31.3% | 1 |
| Apr 2026 | 1M | 28.4% | 2 | 1.1M | 31.2% | 1 |
| May 2026 | 823K | 25.7% | 2 | 966K | 30.1% | 1 |
| Jun 2026 | 823K | 24.8% | 2 | 1.1M | 33.2% | 1 |
| Jul 2026 | 823K | 25.5% | 3 | 936K | 29.1% | 1 |
| Aug 2026 | 823K | 24% | 3 | 1.1M | 33.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenAid**: Measured on the search term “kitchenaid”.
- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer”, “ninja kitchen” and “ninjakitchen com”, summed into one figure.

- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [All blender brands worldwide](/demand/global-en/categories/blender-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenAid or Ninja?

In August 2026, Ninja had more branded searches than KitchenAid among blender brands worldwide. Ninja was estimated to have 1.1M branded searches compared to KitchenAid’s 823K, and held a 33.4% Share of Search versus KitchenAid’s 24%.

## Cite this page

Brandwave. "KitchenAid vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/blender-brands/compare/kitchenaid-vs-ninja-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blender-brands/compare/kitchenaid-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.