--- title: "Blender brands: Which brands are most popular in search?" description: "Compare the blender brands people buy. Share of Search among Ninja, Breville, KitchenAid, NutriBullet and Vitamix, the blender brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/blender-brands" publisher: "Brandwave" --- # Blender brands: Which brands are most popular in search? Compare the blender brands people buy. Share of Search among Ninja, Breville, KitchenAid, NutriBullet and Vitamix, the blender brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Blender brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ninja, 33.4% ## Which brand is most popular in search among blender brands worldwide? - In August 2026, Ninja was the most searched among blender brands worldwide, with an estimated 1.1M branded searches and 33.4% estimated Share of Search within this set. - Breville is in 2nd place, 8.7 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands worldwide increased from 29% to 33.4%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among blender brands worldwide increased from 21.6% to 24.7%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide decreased from 32.2% to 24%. - Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands worldwide increased from 11.9% to 13.1%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among blender brands worldwide peaked at 26.3% in July 2026 and was lowest at 21.6% in October 2025. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide peaked at 33% in December 2025 and was lowest at 24% in August 2026. - Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands worldwide peaked at 14% in May 2026 and was lowest at 9.9% in December 2025. - Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands worldwide peaked at 6.3% in May 2026 and was lowest at 3.6% in December 2025. - Across the 11 months ending August 2026, Ninja rose from 2nd to 1st among blender brands worldwide. - Across the 11 months ending August 2026, Breville rose from 3rd to 2nd among blender brands worldwide. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among blender brands worldwide. - Across the 11 months ending August 2026, Vitamix held steady: its estimated Share of Search among blender brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ninja vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-ninja-kitchen): 33.4% against 24.7% Share of Search. - [Ninja vs KitchenAid: compare search popularity](/demand/global-en/compare/kitchenaid-vs-ninja-kitchen): 33.4% against 24% Share of Search. - [Ninja vs NutriBullet: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-nutribullet): 33.4% against 13.1% Share of Search. - [Ninja vs Vitamix: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-vitamix): 33.4% against 4.8% Share of Search. - [Breville vs KitchenAid: compare search popularity](/demand/global-en/compare/breville-vs-kitchenaid): 24.7% against 24% Share of Search. - [Breville vs NutriBullet: compare search popularity](/demand/global-en/compare/breville-vs-nutribullet): 24.7% against 13.1% Share of Search. - [Breville vs Vitamix: compare search popularity](/demand/global-en/compare/breville-vs-vitamix): 24.7% against 4.8% Share of Search. - [KitchenAid vs NutriBullet: compare search popularity](/demand/global-en/compare/kitchenaid-vs-nutribullet): 24% against 13.1% Share of Search. - [KitchenAid vs Vitamix: compare search popularity](/demand/global-en/compare/kitchenaid-vs-vitamix): 24% against 4.8% Share of Search. - [NutriBullet vs Vitamix: compare search popularity](/demand/global-en/compare/nutribullet-vs-vitamix): 13.1% against 4.8% Share of Search. ## How did search popularity change for blender brands worldwide in August 2026? - In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%. - In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%. - In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%. - In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%. - Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ninja | 33.4% | 1.1M | +22.3% | SharkNinja | | 2 | Breville | 24.7% | 845K | -0.3% | Breville | | 3 | KitchenAid | 24% | 823K | 0.0% | KitchenAid | | 4 | NutriBullet | 13.1% | 450K | 0.0% | NutriBullet | | 5 | Vitamix | 4.8% | 165K | 0.0% | Vitamix | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KitchenAid | 1.2M | 32.2% | 1 | | Oct 2025 | Ninja | 1.1M | 29% | 2 | | Oct 2025 | Breville | 820K | 21.6% | 3 | | Oct 2025 | NutriBullet | 450K | 11.9% | 4 | | Oct 2025 | Vitamix | 201K | 5.3% | 5 | | Nov 2025 | KitchenAid | 1.8M | 31.4% | 1 | | Nov 2025 | Ninja | 1.7M | 29.6% | 2 | | Nov 2025 | Breville | 1.4M | 23.3% | 3 | | Nov 2025 | NutriBullet | 673K | 11.5% | 4 | | Nov 2025 | Vitamix | 246K | 4.2% | 5 | | Dec 2025 | KitchenAid | 1.8M | 33% | 1 | | Dec 2025 | Ninja | 1.6M | 29.1% | 2 | | Dec 2025 | Breville | 1.3M | 24.3% | 3 | | Dec 2025 | NutriBullet | 550K | 9.9% | 4 | | Dec 2025 | Vitamix | 201K | 3.6% | 5 | | Jan 2026 | Ninja | 1.4M | 31.3% | 1 | | Jan 2026 | KitchenAid | 1.2M | 27.7% | 2 | | Jan 2026 | Breville | 1.1M | 24% | 3 | | Jan 2026 | NutriBullet | 550K | 12.5% | 4 | | Jan 2026 | Vitamix | 201K | 4.6% | 5 | | Feb 2026 | Ninja | 1.1M | 31.4% | 1 | | Feb 2026 | KitchenAid | 1M | 28.9% | 2 | | Feb 2026 | Breville | 759K | 21.9% | 3 | | Feb 2026 | NutriBullet | 450K | 13% | 4 | | Feb 2026 | Vitamix | 165K | 4.8% | 5 | | Mar 2026 | Ninja | 1.1M | 31.3% | 1 | | Mar 2026 | KitchenAid | 1M | 28.8% | 2 | | Mar 2026 | Breville | 765K | 22.1% | 3 | | Mar 2026 | NutriBullet | 450K | 13% | 4 | | Mar 2026 | Vitamix | 165K | 4.8% | 5 | | Apr 2026 | Ninja | 1.1M | 31.2% | 1 | | Apr 2026 | KitchenAid | 1M | 28.4% | 2 | | Apr 2026 | Breville | 768K | 21.8% | 3 | | Apr 2026 | NutriBullet | 450K | 12.8% | 4 | | Apr 2026 | Vitamix | 201K | 5.7% | 5 | | May 2026 | Ninja | 966K | 30.1% | 1 | | May 2026 | KitchenAid | 823K | 25.7% | 2 | | May 2026 | Breville | 768K | 23.9% | 3 | | May 2026 | NutriBullet | 450K | 14% | 4 | | May 2026 | Vitamix | 201K | 6.3% | 5 | | Jun 2026 | Ninja | 1.1M | 33.2% | 1 | | Jun 2026 | KitchenAid | 823K | 24.8% | 2 | | Jun 2026 | Breville | 775K | 23.4% | 3 | | Jun 2026 | NutriBullet | 450K | 13.6% | 4 | | Jun 2026 | Vitamix | 165K | 5% | 5 | | Jul 2026 | Ninja | 936K | 29.1% | 1 | | Jul 2026 | Breville | 848K | 26.3% | 2 | | Jul 2026 | KitchenAid | 823K | 25.5% | 3 | | Jul 2026 | NutriBullet | 450K | 14% | 4 | | Jul 2026 | Vitamix | 165K | 5.1% | 5 | | Aug 2026 | Ninja | 1.1M | 33.4% | 1 | | Aug 2026 | Breville | 845K | 24.7% | 2 | | Aug 2026 | KitchenAid | 823K | 24% | 3 | | Aug 2026 | NutriBullet | 450K | 13.1% | 4 | | Aug 2026 | Vitamix | 165K | 4.8% | 5 | | Sep 2026 | Breville | — | — | — | | Sep 2026 | KitchenAid | — | — | — | | Sep 2026 | Ninja | — | — | — | | Sep 2026 | NutriBullet | — | — | — | | Sep 2026 | Vitamix | — | — | — | ## What is being compared - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure. - **KitchenAid**: Measured on the search term “kitchenaid”. - **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer”, “ninja kitchen” and “ninjakitchen com”, summed into one figure. - **NutriBullet**: Measured on the search term “nutribullet”. - **Vitamix**: Measured on the search term “vitamix”. - [Breville](/demand/global-en/brands/breville) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Ninja](/demand/global-en/brands/ninja-kitchen) - [NutriBullet](/demand/global-en/brands/nutribullet) - [Vitamix](/demand/global-en/brands/vitamix) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among blender brands worldwide? In August 2026, Ninja was the most searched among blender brands worldwide, with an estimated 1.1M branded searches and 33.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Blender brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/blender-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.