---
title: "BJJ gi brands: Which are most popular?"
description: "Compare the Brazilian jiu-jitsu gis grapplers train and compete in. Share of Search among Kingz, Tatami Fightwear, Shoyoroll, Fuji, Venum and Hayabusa, the BJJ gi brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bjj-gi-brands"
publisher: "Brandwave"
---

# BJJ gi brands: Which are most popular?

Compare the Brazilian jiu-jitsu gis grapplers train and compete in. Share of Search among Kingz, Tatami Fightwear, Shoyoroll, Fuji, Venum and Hayabusa, the BJJ gi brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: BJJ gi brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Kingz, 47.8%

## Which brand is most popular in search among BJJ gi brands worldwide?

- In October 2026, Kingz was the most searched among BJJ gi brands worldwide, with an estimated 49.5K branded searches, 47.8% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Tatami Fightwear is in 2nd place, 21.6 percentage points behind at 26.2%.
- Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide increased from 45.4% to 47.8%.
- Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide increased from 24.8% to 26.2%.
- Across the 12 months ending October 2026, Shoyoroll’s share of searches among BJJ gi brands worldwide decreased from 20.3% to 17.5%.
- Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide decreased from 5% to 4.2%.
- Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide peaked at 49.9% in April 2026 and was lowest at 40.3% in September 2026.
- Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide peaked at 32.9% in September 2026 and was lowest at 22.2% in March 2026.
- Across the 12 months ending October 2026, Shoyoroll’s share of searches among BJJ gi brands worldwide peaked at 24% in July 2026 and was lowest at 17.3% in January 2026.
- Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide peaked at 5.9% in February 2026 and was lowest at 4.2% in October 2026.
- Across the 12 months ending October 2026, Venum’s share of searches among BJJ gi brands worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in July 2026.
- Across the 12 months ending October 2026, Venum and Hayabusa held steady: their share of searches among BJJ gi brands worldwide each moved less than 0.5 percentage points.

## Top BJJ gi brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tatami Fightwear and Fuji were mentioned most often, in four of the five answers. Kingz was recommended most often, coming first in one out of three answers that gave a list. Tatami Fightwear was second, and Fuji was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kingz | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Tatami Fightwear | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Fuji | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Shoyoroll | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hayabusa | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Venum | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about BJJ gi brands

- Asked ChatGPT "What's the best BJJ gi for beginners?": 1. Fuji
- Asked ChatGPT "Which jiu-jitsu gi lasts the longest?": 1. Fuji, 2. Tatami Fightwear
- Asked ChatGPT "What BJJ gi brands do competitors wear?": 1. Shoyoroll, 2. Kingz, 3. Tatami Fightwear, 4. Fuji, 5. Venum
- Searched Google, AI Overview "bjj gi": 1. Tatami Fightwear, 2. Fuji, 3. Kingz, 4. Hayabusa
- Searched Google, AI Overview "best bjj gi": 1. Kingz, 2. Tatami Fightwear

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Kingz vs Tatami Fightwear: compare search popularity](/demand/global-en/compare/kingz-vs-tatami-fightwear): 47.8% against 26.2% Share of Search.
- [Kingz vs Shoyoroll: compare search popularity](/demand/global-en/compare/kingz-vs-shoyoroll): 47.8% against 17.5% Share of Search.
- [Kingz vs Fuji: compare search popularity](/demand/global-en/compare/fuji-sports-vs-kingz): 47.8% against 4.2% Share of Search.
- [Kingz vs Venum: compare search popularity](/demand/global-en/compare/kingz-vs-venum): 47.8% against 2.8% Share of Search.
- [Tatami Fightwear vs Shoyoroll: compare search popularity](/demand/global-en/compare/shoyoroll-vs-tatami-fightwear): 26.2% against 17.5% Share of Search.
- [Tatami Fightwear vs Fuji: compare search popularity](/demand/global-en/compare/fuji-sports-vs-tatami-fightwear): 26.2% against 4.2% Share of Search.
- [Tatami Fightwear vs Venum: compare search popularity](/demand/global-en/compare/tatami-fightwear-vs-venum): 26.2% against 2.8% Share of Search.
- [Shoyoroll vs Fuji: compare search popularity](/demand/global-en/compare/fuji-sports-vs-shoyoroll): 17.5% against 4.2% Share of Search.
- [Shoyoroll vs Venum: compare search popularity](/demand/global-en/compare/shoyoroll-vs-venum): 17.5% against 2.8% Share of Search.
- [Fuji vs Venum: compare search popularity](/demand/global-en/compare/fuji-sports-vs-venum): 4.2% against 2.8% Share of Search.

## How did search popularity change for BJJ gi brands worldwide in October 2026?

- In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.
- In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.
- In October 2026, Shoyoroll lost share of searches among BJJ gi brands worldwide, from 18% to 17.5%.
- Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.
- Estimated monthly branded searches for Hayabusa worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
- Estimated monthly branded searches for Venum worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.

## Which BJJ gi brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kingz | 47.8% | 49.5K | +22.2% | Kingz |
| 2 | Tatami Fightwear | 26.2% | 27.1K | -18.1% | Tatami Fightwear |
| 3 | Shoyoroll | 17.5% | 18.1K | 0.0% | Shoyoroll |
| 4 | Fuji | 4.2% | 4.4K | 0.0% | Fuji |
| 5 | Venum | 2.8% | 2.9K | 0.0% | Venum |
| 6 | Hayabusa | 1.5% | 1.6K | 0.0% | Hayabusa |

Venum sells other things too, so only its searches that name this product count here, like “venum gi”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Kingz | 60.5K | 45.4% | 1 |
| Nov 2025 | Tatami Fightwear | 33.1K | 24.8% | 2 |
| Nov 2025 | Shoyoroll | 27.1K | 20.3% | 3 |
| Nov 2025 | Fuji | 6.6K | 5% | 4 |
| Nov 2025 | Venum | 3.6K | 2.7% | 5 |
| Nov 2025 | Hayabusa | 2.4K | 1.8% | 6 |
| Dec 2025 | Kingz | 49.5K | 45.2% | 1 |
| Dec 2025 | Tatami Fightwear | 27.1K | 24.7% | 2 |
| Dec 2025 | Shoyoroll | 22.2K | 20.3% | 3 |
| Dec 2025 | Fuji | 5.4K | 4.9% | 4 |
| Dec 2025 | Venum | 2.9K | 2.6% | 5 |
| Dec 2025 | Hayabusa | 2.4K | 2.2% | 6 |
| Jan 2026 | Kingz | 49.5K | 47.2% | 1 |
| Jan 2026 | Tatami Fightwear | 27.1K | 25.8% | 2 |
| Jan 2026 | Shoyoroll | 18.1K | 17.3% | 3 |
| Jan 2026 | Fuji | 5.4K | 5.1% | 4 |
| Jan 2026 | Venum | 2.9K | 2.8% | 5 |
| Jan 2026 | Hayabusa | 1.9K | 1.8% | 6 |
| Feb 2026 | Kingz | 40.5K | 44.5% | 1 |
| Feb 2026 | Tatami Fightwear | 22.2K | 24.4% | 2 |
| Feb 2026 | Shoyoroll | 18.1K | 19.9% | 3 |
| Feb 2026 | Fuji | 5.4K | 5.9% | 4 |
| Feb 2026 | Venum | 2.9K | 3.2% | 5 |
| Feb 2026 | Hayabusa | 1.9K | 2.1% | 6 |
| Mar 2026 | Kingz | 49.5K | 49.5% | 1 |
| Mar 2026 | Tatami Fightwear | 22.2K | 22.2% | 2 |
| Mar 2026 | Shoyoroll | 18.1K | 18.1% | 3 |
| Mar 2026 | Fuji | 5.4K | 5.4% | 4 |
| Mar 2026 | Venum | 2.9K | 2.9% | 5 |
| Mar 2026 | Hayabusa | 1.9K | 1.9% | 6 |
| Apr 2026 | Kingz | 49.5K | 49.9% | 1 |
| Apr 2026 | Tatami Fightwear | 22.2K | 22.4% | 2 |
| Apr 2026 | Shoyoroll | 18.1K | 18.2% | 3 |
| Apr 2026 | Fuji | 5.4K | 5.4% | 4 |
| Apr 2026 | Venum | 2.4K | 2.4% | 5 |
| Apr 2026 | Hayabusa | 1.6K | 1.6% | 6 |
| May 2026 | Kingz | 49.5K | 49.9% | 1 |
| May 2026 | Tatami Fightwear | 22.2K | 22.4% | 2 |
| May 2026 | Shoyoroll | 18.1K | 18.2% | 3 |
| May 2026 | Fuji | 5.4K | 5.4% | 4 |
| May 2026 | Venum | 2.4K | 2.4% | 5 |
| May 2026 | Hayabusa | 1.6K | 1.6% | 6 |
| Jun 2026 | Kingz | 40.5K | 45.7% | 1 |
| Jun 2026 | Tatami Fightwear | 22.2K | 25% | 2 |
| Jun 2026 | Shoyoroll | 18.1K | 20.4% | 3 |
| Jun 2026 | Fuji | 4.4K | 5% | 4 |
| Jun 2026 | Venum | 1.9K | 2.1% | 5 |
| Jun 2026 | Hayabusa | 1.6K | 1.8% | 6 |
| Jul 2026 | Kingz | 40.5K | 43.8% | 1 |
| Jul 2026 | Shoyoroll | 22.2K | 24% | 2 |
| Jul 2026 | Tatami Fightwear | 22.2K | 24% | 3 |
| Jul 2026 | Fuji | 4.4K | 4.8% | 4 |
| Jul 2026 | Venum | 1.9K | 2.1% | 5 |
| Jul 2026 | Hayabusa | 1.3K | 1.4% | 6 |
| Aug 2026 | Kingz | 40.5K | 42.9% | 1 |
| Aug 2026 | Shoyoroll | 22.2K | 23.5% | 2 |
| Aug 2026 | Tatami Fightwear | 22.2K | 23.5% | 3 |
| Aug 2026 | Fuji | 5.4K | 5.7% | 4 |
| Aug 2026 | Venum | 2.4K | 2.5% | 5 |
| Aug 2026 | Hayabusa | 1.6K | 1.7% | 6 |
| Sep 2026 | Kingz | 40.5K | 40.3% | 1 |
| Sep 2026 | Tatami Fightwear | 33.1K | 32.9% | 2 |
| Sep 2026 | Shoyoroll | 18.1K | 18% | 3 |
| Sep 2026 | Fuji | 4.4K | 4.4% | 4 |
| Sep 2026 | Venum | 2.9K | 2.9% | 5 |
| Sep 2026 | Hayabusa | 1.6K | 1.6% | 6 |
| Oct 2026 | Kingz | 49.5K | 47.8% | 1 |
| Oct 2026 | Tatami Fightwear | 27.1K | 26.2% | 2 |
| Oct 2026 | Shoyoroll | 18.1K | 17.5% | 3 |
| Oct 2026 | Fuji | 4.4K | 4.2% | 4 |
| Oct 2026 | Venum | 2.9K | 2.8% | 5 |
| Oct 2026 | Hayabusa | 1.6K | 1.5% | 6 |

## How are branded searches counted for BJJ gi brands?

- **Fuji**: Measured on the search term “fuji gi”.
- **Hayabusa**: Measured on the search term “hayabusa gi”.
- **Kingz**: Measured on the search term “kingz gi”.
- **Shoyoroll**: Measured on the search term “shoyoroll”.
- **Tatami Fightwear**: Measured on the search term “tatami fightwear”.
- **Venum**: Measured on the search term “venum gi”.

- [Fuji](/demand/global-en/brands/fuji-sports)
- [Hayabusa](/demand/global-en/brands/hayabusa)
- [Kingz](/demand/global-en/brands/kingz)
- [Shoyoroll](/demand/global-en/brands/shoyoroll)
- [Tatami Fightwear](/demand/global-en/brands/tatami-fightwear)
- [Venum](/demand/global-en/brands/venum)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among BJJ gi brands worldwide?

In October 2026, Kingz was the most searched among BJJ gi brands worldwide, with an estimated 49.5K branded searches, 47.8% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "BJJ gi brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/bjj-gi-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bjj-gi-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.