--- title: "Biscuit brands: Which are searched most?" description: "Compare the biscuit brands people buy. Share of Search among Fox's, Oreo, Arnott's, Nairn's, Cookie Time, Ryvita and Huntley & Palmers, the biscuit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/biscuit-brands" publisher: "Brandwave" --- # Biscuit brands: Which are searched most? Compare the biscuit brands people buy. Share of Search among Fox's, Oreo, Arnott's, Nairn's, Cookie Time, Ryvita and Huntley & Palmers, the biscuit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Biscuit brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fox's, 75.9% ## Which brand is most popular in search among biscuit brands worldwide? - In September 2026, Fox's was the most searched among biscuit brands worldwide, with an estimated 3.4M branded searches and 75.9% estimated Share of Search within this set. - Oreo is in 2nd place, 57.4 percentage points behind at 18.5% Share of Search. - Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide decreased from 79% to 75.9%. - Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide increased from 15.8% to 18.5%. - Across the 12 months ending September 2026, Fox's’ estimated Share of Search among biscuit brands worldwide peaked at 82.5% in February 2026 and was lowest at 75.6% in August 2026. - Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide peaked at 18.5% in September 2026 and was lowest at 13% in December 2025. - Across the 12 months ending September 2026, Arnott's’ estimated Share of Search among biscuit brands worldwide peaked at 5.8% in December 2025 and was lowest at 2.7% in February 2026. - Across the 12 months ending September 2026, Arnott's, Nairn's, Cookie Time, Ryvita and Huntley & Palmers held steady: their estimated Share of Search among biscuit brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fox's vs Oreo: compare search popularity](/demand/global-en/compare/foxs-vs-oreo): 75.9% against 18.5% Share of Search. - [Fox's vs Arnott's: compare search popularity](/demand/global-en/compare/arnotts-vs-foxs): 75.9% against 3.7% Share of Search. - [Oreo vs Arnott's: compare search popularity](/demand/global-en/compare/arnotts-vs-oreo): 18.5% against 3.7% Share of Search. ## How did search popularity change for biscuit brands worldwide in September 2026? - Arnott's’ estimated Share of Search among biscuit brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.7% in September 2026. - Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026. - Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fox's | 75.9% | 3.4M | 0.0% | Fox's | | 2 | Oreo | 18.5% | 823K | 0.0% | Mondelēz International | | 3 | Arnott's | 3.7% | 165K | 0.0% | Arnott's | | 4 | Nairn's | 1.1% | 49.5K | -18.2% | Nairn's | | 5 | Cookie Time | 0.41% | 18.1K | -18.5% | Cookie Time | | 6 | Ryvita | 0.33% | 14.8K | 0.0% | Ryvita | | 7 | Huntley & Palmers | 0.07% | 2.9K | 0.0% | Huntley & Palmers | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fox's | 4.1M | 79% | 1 | | Oct 2025 | Oreo | 823K | 15.8% | 2 | | Oct 2025 | Arnott's | 201K | 3.8% | 3 | | Oct 2025 | Nairn's | 33.1K | 0.63% | 4 | | Oct 2025 | Cookie Time | 22.2K | 0.42% | 5 | | Oct 2025 | Ryvita | 14.8K | 0.28% | 6 | | Oct 2025 | Huntley & Palmers | 3.6K | 0.07% | 7 | | Nov 2025 | Fox's | 4.1M | 80.6% | 1 | | Nov 2025 | Oreo | 673K | 13.1% | 2 | | Nov 2025 | Arnott's | 246K | 4.8% | 3 | | Nov 2025 | Cookie Time | 27.1K | 0.53% | 4 | | Nov 2025 | Nairn's | 27.1K | 0.53% | 5 | | Nov 2025 | Ryvita | 14.8K | 0.29% | 6 | | Nov 2025 | Huntley & Palmers | 6.6K | 0.13% | 7 | | Dec 2025 | Fox's | 4.1M | 80% | 1 | | Dec 2025 | Oreo | 673K | 13% | 2 | | Dec 2025 | Arnott's | 301K | 5.8% | 3 | | Dec 2025 | Cookie Time | 27.1K | 0.52% | 4 | | Dec 2025 | Nairn's | 22.2K | 0.43% | 5 | | Dec 2025 | Ryvita | 9.9K | 0.19% | 6 | | Dec 2025 | Huntley & Palmers | 3.6K | 0.07% | 7 | | Jan 2026 | Fox's | 4.1M | 79% | 1 | | Jan 2026 | Oreo | 823K | 15.8% | 2 | | Jan 2026 | Arnott's | 201K | 3.9% | 3 | | Jan 2026 | Nairn's | 33.1K | 0.63% | 4 | | Jan 2026 | Cookie Time | 18.1K | 0.35% | 5 | | Jan 2026 | Ryvita | 18.1K | 0.35% | 6 | | Jan 2026 | Huntley & Palmers | 3.6K | 0.07% | 7 | | Feb 2026 | Fox's | 4.1M | 82.5% | 1 | | Feb 2026 | Oreo | 673K | 13.5% | 2 | | Feb 2026 | Arnott's | 135K | 2.7% | 3 | | Feb 2026 | Nairn's | 27.1K | 0.54% | 4 | | Feb 2026 | Cookie Time | 18.1K | 0.36% | 5 | | Feb 2026 | Ryvita | 14.8K | 0.3% | 6 | | Feb 2026 | Huntley & Palmers | 2.9K | 0.06% | 7 | | Mar 2026 | Fox's | 4.1M | 79.5% | 1 | | Mar 2026 | Oreo | 823K | 15.9% | 2 | | Mar 2026 | Arnott's | 165K | 3.2% | 3 | | Mar 2026 | Nairn's | 40.5K | 0.78% | 4 | | Mar 2026 | Cookie Time | 18.1K | 0.35% | 5 | | Mar 2026 | Ryvita | 14.8K | 0.29% | 6 | | Mar 2026 | Huntley & Palmers | 2.9K | 0.06% | 7 | | Apr 2026 | Fox's | 4.1M | 79.4% | 1 | | Apr 2026 | Oreo | 823K | 15.9% | 2 | | Apr 2026 | Arnott's | 165K | 3.2% | 3 | | Apr 2026 | Nairn's | 40.5K | 0.78% | 4 | | Apr 2026 | Cookie Time | 18.1K | 0.35% | 5 | | Apr 2026 | Ryvita | 14.8K | 0.29% | 6 | | Apr 2026 | Huntley & Palmers | 2.9K | 0.06% | 7 | | May 2026 | Fox's | 4.1M | 79.3% | 1 | | May 2026 | Oreo | 823K | 15.9% | 2 | | May 2026 | Arnott's | 165K | 3.2% | 3 | | May 2026 | Nairn's | 49.5K | 0.95% | 4 | | May 2026 | Cookie Time | 18.1K | 0.35% | 5 | | May 2026 | Ryvita | 14.8K | 0.29% | 6 | | May 2026 | Huntley & Palmers | 2.9K | 0.06% | 7 | | Jun 2026 | Fox's | 4.1M | 79.4% | 1 | | Jun 2026 | Oreo | 823K | 15.9% | 2 | | Jun 2026 | Arnott's | 165K | 3.2% | 3 | | Jun 2026 | Nairn's | 40.5K | 0.78% | 4 | | Jun 2026 | Cookie Time | 18.1K | 0.35% | 5 | | Jun 2026 | Ryvita | 14.8K | 0.29% | 6 | | Jun 2026 | Huntley & Palmers | 3.6K | 0.07% | 7 | | Jul 2026 | Fox's | 4.1M | 81.7% | 1 | | Jul 2026 | Oreo | 673K | 13.4% | 2 | | Jul 2026 | Arnott's | 165K | 3.3% | 3 | | Jul 2026 | Nairn's | 49.5K | 0.98% | 4 | | Jul 2026 | Cookie Time | 18.1K | 0.36% | 5 | | Jul 2026 | Ryvita | 14.8K | 0.29% | 6 | | Jul 2026 | Huntley & Palmers | 2.4K | 0.05% | 7 | | Aug 2026 | Fox's | 3.4M | 75.6% | 1 | | Aug 2026 | Oreo | 823K | 18.4% | 2 | | Aug 2026 | Arnott's | 165K | 3.7% | 3 | | Aug 2026 | Nairn's | 60.5K | 1.4% | 4 | | Aug 2026 | Cookie Time | 22.2K | 0.5% | 5 | | Aug 2026 | Ryvita | 14.8K | 0.33% | 6 | | Aug 2026 | Huntley & Palmers | 2.9K | 0.06% | 7 | | Sep 2026 | Fox's | 3.4M | 75.9% | 1 | | Sep 2026 | Oreo | 823K | 18.5% | 2 | | Sep 2026 | Arnott's | 165K | 3.7% | 3 | | Sep 2026 | Nairn's | 49.5K | 1.1% | 4 | | Sep 2026 | Cookie Time | 18.1K | 0.41% | 5 | | Sep 2026 | Ryvita | 14.8K | 0.33% | 6 | | Sep 2026 | Huntley & Palmers | 2.9K | 0.07% | 7 | ## What is being compared - **Arnott's**: Measured on the search term “arnotts”. - **Cookie Time**: Measured on the search term “cookie time”. - **Fox's**: Measured on the search terms “fox s”, “foxs” and “foxs biscuits”, summed into one figure. - **Huntley & Palmers**: Measured on the search term “huntley and palmers”. - **Nairn's**: Measured on the search term “nairns”. - **Oreo**: Measured on the search term “oreo”. - **Ryvita**: Measured on the search term “ryvita”. - [Arnott's](/demand/global-en/brands/arnotts) - [Cookie Time](/demand/global-en/brands/cookie-time) - [Fox's](/demand/global-en/brands/foxs) - [Huntley & Palmers](/demand/global-en/brands/huntley-and-palmers) - [Nairn's](/demand/global-en/brands/nairns) - [Oreo](/demand/global-en/brands/oreo) - [Ryvita](/demand/global-en/brands/ryvita) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among biscuit brands worldwide? In September 2026, Fox's was the most searched among biscuit brands worldwide, with an estimated 3.4M branded searches and 75.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Biscuit brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/biscuit-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/biscuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.