---
title: "Bird seed: Which brands are most popular in search?"
description: "Compare the bird seed people buy. Share of Search among Versele-Laga, Vitakraft, Kaytee, Haith's, Johnston & Jeff and Wild Harvest, the bird seed Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bird-seed"
publisher: "Brandwave"
---

# Bird seed: Which brands are most popular in search?

Compare the bird seed people buy. Share of Search among Versele-Laga, Vitakraft, Kaytee, Haith's, Johnston & Jeff and Wild Harvest, the bird seed Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bird seed
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Versele-Laga, 46.8%

## Which brand is most popular in search among bird seed worldwide?

- In August 2026, Versele-Laga was the most searched among bird seed worldwide, with an estimated 22.2K branded searches and 46.8% estimated Share of Search within this set.
- Vitakraft is in 2nd place, 8.6 percentage points behind at 38.1% Share of Search.
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide decreased from 51.5% to 46.8%.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide increased from 34.4% to 38.1%.
- Across the 11 months ending August 2026, Kaytee’s estimated Share of Search among bird seed worldwide increased from 6.8% to 9.3%.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide decreased from 5.5% to 4%.
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide peaked at 55.6% in January 2026 and was lowest at 46.8% in July 2026.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide peaked at 38.4% in June 2026 and was lowest at 30.4% in January 2026.
- Across the 11 months ending August 2026, Kaytee’s estimated Share of Search among bird seed worldwide peaked at 9.3% in July 2026 and was lowest at 6.8% in October 2025.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide peaked at 5.5% in November 2025 and was lowest at 4% in July 2026.
- Across the 11 months ending August 2026, Johnston & Jeff and Wild Harvest held steady: their estimated Share of Search among bird seed worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Versele-Laga vs Vitakraft: compare search popularity](/demand/global-en/compare/versele-laga-vs-vitakraft): 46.8% against 38.1% Share of Search.
- [Versele-Laga vs Kaytee: compare search popularity](/demand/global-en/compare/kaytee-vs-versele-laga): 46.8% against 9.3% Share of Search.
- [Versele-Laga vs Haith's: compare search popularity](/demand/global-en/compare/haith-s-vs-versele-laga): 46.8% against 4% Share of Search.
- [Vitakraft vs Kaytee: compare search popularity](/demand/global-en/compare/kaytee-vs-vitakraft): 38.1% against 9.3% Share of Search.
- [Vitakraft vs Haith's: compare search popularity](/demand/global-en/compare/haith-s-vs-vitakraft): 38.1% against 4% Share of Search.
- [Kaytee vs Haith's: compare search popularity](/demand/global-en/compare/haith-s-vs-kaytee): 9.3% against 4% Share of Search.

## How did search popularity change for bird seed worldwide in August 2026?

- Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Versele-Laga | 46.8% | 22.2K | 0.0% | Versele-Laga |
| 2 | Vitakraft | 38.1% | 18.1K | 0.0% | Vitakraft |
| 3 | Kaytee | 9.3% | 4.4K | 0.0% | Kaytee |
| 4 | Haith's | 4% | 1.9K | 0.0% | Haith's |
| 5 | Johnston & Jeff | 1.9% | 880 | 0.0% | Johnston & Jeff |
| — | Wild Harvest | — | — | — | Wild Harvest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Versele-Laga | 27.1K | 51.5% | 1 |
| Oct 2025 | Vitakraft | 18.1K | 34.4% | 2 |
| Oct 2025 | Kaytee | 3.6K | 6.8% | 3 |
| Oct 2025 | Haith's | 2.9K | 5.5% | 4 |
| Oct 2025 | Johnston & Jeff | 880 | 1.7% | 5 |
| Oct 2025 | Wild Harvest | — | — | — |
| Nov 2025 | Versele-Laga | 27.1K | 51.7% | 1 |
| Nov 2025 | Vitakraft | 18.1K | 34.5% | 2 |
| Nov 2025 | Kaytee | 3.6K | 6.9% | 3 |
| Nov 2025 | Haith's | 2.9K | 5.5% | 4 |
| Nov 2025 | Johnston & Jeff | 720 | 1.4% | 5 |
| Nov 2025 | Wild Harvest | — | — | — |
| Dec 2025 | Versele-Laga | 27.1K | 51.7% | 1 |
| Dec 2025 | Vitakraft | 18.1K | 34.5% | 2 |
| Dec 2025 | Kaytee | 3.6K | 6.9% | 3 |
| Dec 2025 | Haith's | 2.9K | 5.5% | 4 |
| Dec 2025 | Johnston & Jeff | 720 | 1.4% | 5 |
| Dec 2025 | Wild Harvest | — | — | — |
| Jan 2026 | Versele-Laga | 33.1K | 55.6% | 1 |
| Jan 2026 | Vitakraft | 18.1K | 30.4% | 2 |
| Jan 2026 | Kaytee | 4.4K | 7.4% | 3 |
| Jan 2026 | Haith's | 2.9K | 4.9% | 4 |
| Jan 2026 | Johnston & Jeff | 1K | 1.7% | 5 |
| Jan 2026 | Wild Harvest | — | — | — |
| Feb 2026 | Versele-Laga | 27.1K | 51.9% | 1 |
| Feb 2026 | Vitakraft | 18.1K | 34.7% | 2 |
| Feb 2026 | Kaytee | 3.6K | 6.9% | 3 |
| Feb 2026 | Haith's | 2.4K | 4.6% | 4 |
| Feb 2026 | Johnston & Jeff | 1K | 1.9% | 5 |
| Feb 2026 | Wild Harvest | — | — | — |
| Mar 2026 | Versele-Laga | 27.1K | 51.1% | 1 |
| Mar 2026 | Vitakraft | 18.1K | 34.2% | 2 |
| Mar 2026 | Kaytee | 4.4K | 8.3% | 3 |
| Mar 2026 | Haith's | 2.4K | 4.5% | 4 |
| Mar 2026 | Johnston & Jeff | 1K | 1.9% | 5 |
| Mar 2026 | Wild Harvest | — | — | — |
| Apr 2026 | Versele-Laga | 27.1K | 51.1% | 1 |
| Apr 2026 | Vitakraft | 18.1K | 34.2% | 2 |
| Apr 2026 | Kaytee | 4.4K | 8.3% | 3 |
| Apr 2026 | Haith's | 2.4K | 4.5% | 4 |
| Apr 2026 | Johnston & Jeff | 1K | 1.9% | 5 |
| Apr 2026 | Wild Harvest | — | — | — |
| May 2026 | Versele-Laga | 27.1K | 51.2% | 1 |
| May 2026 | Vitakraft | 18.1K | 34.2% | 2 |
| May 2026 | Kaytee | 4.4K | 8.3% | 3 |
| May 2026 | Haith's | 2.4K | 4.5% | 4 |
| May 2026 | Johnston & Jeff | 880 | 1.7% | 5 |
| May 2026 | Wild Harvest | — | — | — |
| Jun 2026 | Versele-Laga | 22.2K | 47.1% | 1 |
| Jun 2026 | Vitakraft | 18.1K | 38.4% | 2 |
| Jun 2026 | Kaytee | 3.6K | 7.6% | 3 |
| Jun 2026 | Haith's | 2.4K | 5.1% | 4 |
| Jun 2026 | Johnston & Jeff | 880 | 1.9% | 5 |
| Jun 2026 | Wild Harvest | — | — | — |
| Jul 2026 | Versele-Laga | 22.2K | 46.8% | 1 |
| Jul 2026 | Vitakraft | 18.1K | 38.1% | 2 |
| Jul 2026 | Kaytee | 4.4K | 9.3% | 3 |
| Jul 2026 | Haith's | 1.9K | 4% | 4 |
| Jul 2026 | Johnston & Jeff | 880 | 1.9% | 5 |
| Jul 2026 | Wild Harvest | — | — | — |
| Aug 2026 | Versele-Laga | 22.2K | 46.8% | 1 |
| Aug 2026 | Vitakraft | 18.1K | 38.1% | 2 |
| Aug 2026 | Kaytee | 4.4K | 9.3% | 3 |
| Aug 2026 | Haith's | 1.9K | 4% | 4 |
| Aug 2026 | Johnston & Jeff | 880 | 1.9% | 5 |
| Aug 2026 | Wild Harvest | — | — | — |
| Sep 2026 | Haith's | — | — | — |
| Sep 2026 | Johnston & Jeff | — | — | — |
| Sep 2026 | Kaytee | — | — | — |
| Sep 2026 | Versele-Laga | — | — | — |
| Sep 2026 | Vitakraft | — | — | — |
| Sep 2026 | Wild Harvest | — | — | — |

## What is being compared

- **Haith's**: Measured on the search term “haiths”.
- **Johnston & Jeff**: Measured on the search term “johnston and jeff”.
- **Kaytee**: Measured on the search term “kaytee”.
- **Versele-Laga**: Measured on the search term “versele laga”.
- **Vitakraft**: Measured on the search term “vitakraft”.
- **Wild Harvest**: Measured on the search term “wild harvest bird”.

- [Haith's](/demand/global-en/brands/haith-s)
- [Johnston & Jeff](/demand/global-en/brands/johnston-jeff)
- [Kaytee](/demand/global-en/brands/kaytee)
- [Versele-Laga](/demand/global-en/brands/versele-laga)
- [Vitakraft](/demand/global-en/brands/vitakraft)
- [Wild Harvest](/demand/global-en/brands/wild-harvest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bird seed worldwide?

In August 2026, Versele-Laga was the most searched among bird seed worldwide, with an estimated 22.2K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bird seed: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bird-seed

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bird-seed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.