---
title: "Bin liner brands: Which brands are most popular in search?"
description: "Compare the bin liner brands people buy. Share of Search among Hippo, Kirkland Signature, Simplehuman, Hefty, Glad and Ruffies, the bin liner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bin-liner-brands"
publisher: "Brandwave"
---

# Bin liner brands: Which brands are most popular in search?

Compare the bin liner brands people buy. Share of Search among Hippo, Kirkland Signature, Simplehuman, Hefty, Glad and Ruffies, the bin liner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bin liner brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hippo, 75.2%

## Which brand is most popular in search among bin liner brands worldwide?

- In August 2026, Hippo was the most searched among bin liner brands worldwide, with an estimated 673K branded searches and 75.2% estimated Share of Search within this set.
- Kirkland Signature is in 2nd place, 62.9 percentage points behind at 12.3% Share of Search.
- Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide decreased from 81.3% to 75.2%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide increased from 7.3% to 12.3%.
- Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide increased from 6% to 8.3%.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide decreased from 4.9% to 3.7%.
- Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide peaked at 82.1% in June 2026 and was lowest at 73.7% in March 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide peaked at 14.8% in March 2026 and was lowest at 7.1% in July 2026.
- Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide peaked at 8.7% in July 2026 and was lowest at 6% in October 2025.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide peaked at 8.2% in January 2026 and was lowest at 3.7% in August 2026.
- Across the 11 months ending August 2026, Glad and Ruffies held steady: their estimated Share of Search among bin liner brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hippo vs Kirkland Signature: compare search popularity](/demand/global-en/compare/hippo-cmms-vs-kirkland-signature): 75.2% against 12.3% Share of Search.
- [Hippo vs Simplehuman: compare search popularity](/demand/global-en/compare/hippo-cmms-vs-simplehuman): 75.2% against 8.3% Share of Search.
- [Hippo vs Hefty: compare search popularity](/demand/global-en/compare/hefty-vs-hippo-cmms): 75.2% against 3.7% Share of Search.
- [Kirkland Signature vs Simplehuman: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-simplehuman): 12.3% against 8.3% Share of Search.
- [Kirkland Signature vs Hefty: compare search popularity](/demand/global-en/compare/hefty-vs-kirkland-signature): 12.3% against 3.7% Share of Search.
- [Simplehuman vs Hefty: compare search popularity](/demand/global-en/compare/hefty-vs-simplehuman): 8.3% against 3.7% Share of Search.

## How did search popularity change for bin liner brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
- In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
- In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hippo | 75.2% | 673K | +22.4% | Hippo |
| 2 | Kirkland Signature | 12.3% | 110K | +122.2% | Kirkland Signature |
| 3 | Simplehuman | 8.3% | 74K | +22.3% | Simplehuman |
| 4 | Hefty | 3.7% | 33.1K | 0.0% | Hefty |
| 5 | Glad | 0.27% | 2.4K | +26.3% | Glad |
| 6 | Ruffies | 0.21% | 1.9K | 0.0% | Ruffies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hippo | 673K | 81.3% | 1 |
| Oct 2025 | Kirkland Signature | 60.5K | 7.3% | 2 |
| Oct 2025 | Simplehuman | 49.5K | 6% | 3 |
| Oct 2025 | Hefty | 40.5K | 4.9% | 4 |
| Oct 2025 | Glad | 1.9K | 0.23% | 5 |
| Oct 2025 | Ruffies | 1.9K | 0.23% | 6 |
| Nov 2025 | Hippo | 673K | 75.8% | 1 |
| Nov 2025 | Kirkland Signature | 110K | 12.4% | 2 |
| Nov 2025 | Simplehuman | 60.5K | 6.8% | 3 |
| Nov 2025 | Hefty | 40.5K | 4.6% | 4 |
| Nov 2025 | Ruffies | 2.4K | 0.27% | 5 |
| Nov 2025 | Glad | 1.9K | 0.21% | 6 |
| Dec 2025 | Hippo | 673K | 74.6% | 1 |
| Dec 2025 | Kirkland Signature | 110K | 12.2% | 2 |
| Dec 2025 | Simplehuman | 74K | 8.2% | 3 |
| Dec 2025 | Hefty | 40.5K | 4.5% | 4 |
| Dec 2025 | Ruffies | 2.4K | 0.27% | 5 |
| Dec 2025 | Glad | 1.9K | 0.21% | 6 |
| Jan 2026 | Hippo | 673K | 74.8% | 1 |
| Jan 2026 | Hefty | 74K | 8.2% | 2 |
| Jan 2026 | Kirkland Signature | 74K | 8.2% | 3 |
| Jan 2026 | Simplehuman | 74K | 8.2% | 4 |
| Jan 2026 | Glad | 2.4K | 0.27% | 5 |
| Jan 2026 | Ruffies | 2.4K | 0.27% | 6 |
| Feb 2026 | Hippo | 673K | 79.7% | 1 |
| Feb 2026 | Kirkland Signature | 74K | 8.8% | 2 |
| Feb 2026 | Simplehuman | 60.5K | 7.2% | 3 |
| Feb 2026 | Hefty | 33.1K | 3.9% | 4 |
| Feb 2026 | Ruffies | 1.9K | 0.23% | 5 |
| Feb 2026 | Glad | 1.6K | 0.19% | 6 |
| Mar 2026 | Hippo | 673K | 73.7% | 1 |
| Mar 2026 | Kirkland Signature | 135K | 14.8% | 2 |
| Mar 2026 | Simplehuman | 60.5K | 6.6% | 3 |
| Mar 2026 | Hefty | 40.5K | 4.4% | 4 |
| Mar 2026 | Glad | 1.9K | 0.21% | 5 |
| Mar 2026 | Ruffies | 1.9K | 0.21% | 6 |
| Apr 2026 | Hippo | 673K | 80.9% | 1 |
| Apr 2026 | Kirkland Signature | 60.5K | 7.3% | 2 |
| Apr 2026 | Simplehuman | 60.5K | 7.3% | 3 |
| Apr 2026 | Hefty | 33.1K | 4% | 4 |
| Apr 2026 | Ruffies | 2.4K | 0.29% | 5 |
| Apr 2026 | Glad | 1.9K | 0.23% | 6 |
| May 2026 | Hippo | 673K | 81% | 1 |
| May 2026 | Kirkland Signature | 60.5K | 7.3% | 2 |
| May 2026 | Simplehuman | 60.5K | 7.3% | 3 |
| May 2026 | Hefty | 33.1K | 4% | 4 |
| May 2026 | Glad | 1.9K | 0.23% | 5 |
| May 2026 | Ruffies | 1.9K | 0.23% | 6 |
| Jun 2026 | Hippo | 673K | 82.1% | 1 |
| Jun 2026 | Kirkland Signature | 60.5K | 7.4% | 2 |
| Jun 2026 | Simplehuman | 49.5K | 6% | 3 |
| Jun 2026 | Hefty | 33.1K | 4% | 4 |
| Jun 2026 | Glad | 1.9K | 0.23% | 5 |
| Jun 2026 | Ruffies | 1.9K | 0.23% | 6 |
| Jul 2026 | Hippo | 550K | 78.9% | 1 |
| Jul 2026 | Simplehuman | 60.5K | 8.7% | 2 |
| Jul 2026 | Kirkland Signature | 49.5K | 7.1% | 3 |
| Jul 2026 | Hefty | 33.1K | 4.7% | 4 |
| Jul 2026 | Glad | 1.9K | 0.27% | 5 |
| Jul 2026 | Ruffies | 1.9K | 0.27% | 6 |
| Aug 2026 | Hippo | 673K | 75.2% | 1 |
| Aug 2026 | Kirkland Signature | 110K | 12.3% | 2 |
| Aug 2026 | Simplehuman | 74K | 8.3% | 3 |
| Aug 2026 | Hefty | 33.1K | 3.7% | 4 |
| Aug 2026 | Glad | 2.4K | 0.27% | 5 |
| Aug 2026 | Ruffies | 1.9K | 0.21% | 6 |
| Sep 2026 | Glad | — | — | — |
| Sep 2026 | Hefty | — | — | — |
| Sep 2026 | Hippo | — | — | — |
| Sep 2026 | Kirkland Signature | — | — | — |
| Sep 2026 | Ruffies | — | — | — |
| Sep 2026 | Simplehuman | — | — | — |

## What is being compared

- **Glad**: Measured on the search term “glad bags”.
- **Hefty**: Measured on the search term “hefty”.
- **Hippo**: Measured on the search term “hippo”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.
- **Ruffies**: Measured on the search term “ruffies”.
- **Simplehuman**: Measured on the search term “simplehuman”.

- [Glad](/demand/global-en/brands/glad)
- [Hefty](/demand/global-en/brands/hefty)
- [Hippo](/demand/global-en/brands/hippo-cmms)
- [Kirkland Signature](/demand/global-en/brands/kirkland-signature)
- [Ruffies](/demand/global-en/brands/ruffies)
- [Simplehuman](/demand/global-en/brands/simplehuman)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bin liner brands worldwide?

In August 2026, Hippo was the most searched among bin liner brands worldwide, with an estimated 673K branded searches and 75.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bin liner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bin-liner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bin-liner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.