--- title: "Biker jacket brands: Which are searched most?" description: "Compare the biker jacket brands people buy. Share of Search among Harley-Davidson, Barbour and Belstaff, the biker jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/biker-jacket-brands" publisher: "Brandwave" --- # Biker jacket brands: Which are searched most? Compare the biker jacket brands people buy. Share of Search among Harley-Davidson, Barbour and Belstaff, the biker jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Biker jacket brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Harley-Davidson, 67.3% ## Which brand is most popular in search among biker jacket brands worldwide? - In September 2026, Harley-Davidson was the most searched among biker jacket brands worldwide, with an estimated 2.7M branded searches and 67.3% estimated Share of Search within this set. - Barbour is in 2nd place, 37.3 percentage points behind at 30% Share of Search. - Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among biker jacket brands worldwide increased from 62.7% to 67.3%. - Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide decreased from 34.2% to 30%. - Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among biker jacket brands worldwide peaked at 86.1% in June 2026 and was lowest at 57.4% in November 2025. - Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide peaked at 38.4% in November 2025 and was lowest at 11.6% in June 2026. - Across the 12 months ending September 2026, Belstaff’s estimated Share of Search among biker jacket brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.7% in August 2026. - Across the 12 months ending September 2026, Belstaff held steady: its estimated Share of Search among biker jacket brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Harley-Davidson vs Barbour: compare search popularity](/demand/global-en/compare/barbour-vs-harley-davidson): 67.3% against 30% Share of Search. - [Harley-Davidson vs Belstaff: compare search popularity](/demand/global-en/compare/belstaff-vs-harley-davidson): 67.3% against 2.7% Share of Search. - [Barbour vs Belstaff: compare search popularity](/demand/global-en/compare/barbour-vs-belstaff): 30% against 2.7% Share of Search. ## How did search popularity change for biker jacket brands worldwide in September 2026? - In September 2026, Barbour gained estimated Share of Search among biker jacket brands worldwide, from 19.4% to 30%. - In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%. - In September 2026, Harley-Davidson lost estimated Share of Search among biker jacket brands worldwide, from 78.9% to 67.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Harley-Davidson | 67.3% | 2.7M | -18.2% | Harley-Davidson | | 2 | Barbour | 30% | 1.2M | +48.2% | Barbour | | 3 | Belstaff | 2.7% | 110K | +48.6% | Belstaff | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Harley-Davidson | 3.4M | 62.7% | 1 | | Oct 2025 | Barbour | 1.8M | 34.2% | 2 | | Oct 2025 | Belstaff | 165K | 3.1% | 3 | | Nov 2025 | Harley-Davidson | 2.7M | 57.4% | 1 | | Nov 2025 | Barbour | 1.8M | 38.4% | 2 | | Nov 2025 | Belstaff | 201K | 4.2% | 3 | | Dec 2025 | Harley-Davidson | 2.7M | 57.4% | 1 | | Dec 2025 | Barbour | 1.8M | 38.4% | 2 | | Dec 2025 | Belstaff | 201K | 4.2% | 3 | | Jan 2026 | Harley-Davidson | 2.7M | 66.9% | 1 | | Jan 2026 | Barbour | 1.2M | 29.8% | 2 | | Jan 2026 | Belstaff | 135K | 3.3% | 3 | | Feb 2026 | Harley-Davidson | 2.7M | 74.6% | 1 | | Feb 2026 | Barbour | 823K | 22.4% | 2 | | Feb 2026 | Belstaff | 110K | 3% | 3 | | Mar 2026 | Harley-Davidson | 3.4M | 75.1% | 1 | | Mar 2026 | Barbour | 1M | 22.4% | 2 | | Mar 2026 | Belstaff | 110K | 2.5% | 3 | | Apr 2026 | Harley-Davidson | 3.4M | 78.6% | 1 | | Apr 2026 | Barbour | 823K | 19.3% | 2 | | Apr 2026 | Belstaff | 90.5K | 2.1% | 3 | | May 2026 | Harley-Davidson | 3.4M | 81.4% | 1 | | May 2026 | Barbour | 673K | 16.4% | 2 | | May 2026 | Belstaff | 90.5K | 2.2% | 3 | | Jun 2026 | Harley-Davidson | 3.4M | 86.1% | 1 | | Jun 2026 | Barbour | 450K | 11.6% | 2 | | Jun 2026 | Belstaff | 90.5K | 2.3% | 3 | | Jul 2026 | Harley-Davidson | 2.7M | 84.3% | 1 | | Jul 2026 | Barbour | 450K | 13.8% | 2 | | Jul 2026 | Belstaff | 60.5K | 1.9% | 3 | | Aug 2026 | Harley-Davidson | 3.4M | 78.9% | 1 | | Aug 2026 | Barbour | 823K | 19.4% | 2 | | Aug 2026 | Belstaff | 74K | 1.7% | 3 | | Sep 2026 | Harley-Davidson | 2.7M | 67.3% | 1 | | Sep 2026 | Barbour | 1.2M | 30% | 2 | | Sep 2026 | Belstaff | 110K | 2.7% | 3 | ## What is being compared - **Barbour**: Measured on the search term “barbour”. - **Belstaff**: Measured on the search term “belstaff”. - **Harley-Davidson**: Measured on the search term “harley davidson”. - [Barbour](/demand/global-en/brands/barbour) - [Belstaff](/demand/global-en/brands/belstaff) - [Harley-Davidson](/demand/global-en/brands/harley-davidson) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among biker jacket brands worldwide? In September 2026, Harley-Davidson was the most searched among biker jacket brands worldwide, with an estimated 2.7M branded searches and 67.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Biker jacket brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/biker-jacket-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/biker-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.