---
title: "Bike trainers: Which brands are most popular in search?"
description: "Compare the bike trainers people search for. Share of Search among Zwift, Wahoo, Saris, Tacx, Elite and Kinetic, the bike trainers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bike-trainers"
publisher: "Brandwave"
---

# Bike trainers: Which brands are most popular in search?

Compare the bike trainers people search for. Share of Search among Zwift, Wahoo, Saris, Tacx, Elite and Kinetic, the bike trainers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike trainers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zwift, 66.9%

## Which brand is most popular in search among bike trainers worldwide?

- In August 2026, Zwift was the most searched among bike trainers worldwide, with an estimated 389K branded searches and 66.9% estimated Share of Search within this set.
- Wahoo is in 2nd place, 52 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide decreased from 69.3% to 66.9%.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide increased from 12.9% to 14.9%.
- Across the 11 months ending August 2026, Saris’ estimated Share of Search among bike trainers worldwide increased from 6.1% to 10.4%.
- Across the 11 months ending August 2026, Tacx’s estimated Share of Search among bike trainers worldwide decreased from 8.3% to 5.5%.
- Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide decreased from 3.1% to 2.1%.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide peaked at 73.1% in January 2026 and was lowest at 60.7% in April 2026.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among bike trainers worldwide peaked at 16.2% in June 2026 and was lowest at 11.7% in January 2026.
- Across the 11 months ending August 2026, Saris’ estimated Share of Search among bike trainers worldwide peaked at 15.5% in April 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, Tacx’s estimated Share of Search among bike trainers worldwide peaked at 8.3% in October 2025 and was lowest at 5.3% in July 2026.
- Across the 11 months ending August 2026, Elite’s estimated Share of Search among bike trainers worldwide peaked at 3.1% in October 2025 and was lowest at 1.9% in July 2026.
- Across the 11 months ending August 2026, Saris rose from 4th to 3rd among bike trainers worldwide.
- Across the 11 months ending August 2026, Tacx fell from 3rd to 4th among bike trainers worldwide.
- Across the 11 months ending August 2026, Kinetic held steady: its estimated Share of Search among bike trainers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zwift vs Wahoo: compare search popularity](/demand/global-en/compare/wahoo-vs-zwift): 66.9% against 14.9% Share of Search.
- [Zwift vs Saris: compare search popularity](/demand/global-en/compare/saris-vs-zwift): 66.9% against 10.4% Share of Search.
- [Zwift vs Tacx: compare search popularity](/demand/global-en/compare/tacx-vs-zwift): 66.9% against 5.5% Share of Search.
- [Zwift vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-zwift): 66.9% against 2.1% Share of Search.
- [Wahoo vs Saris: compare search popularity](/demand/global-en/compare/saris-vs-wahoo): 14.9% against 10.4% Share of Search.
- [Wahoo vs Tacx: compare search popularity](/demand/global-en/compare/tacx-vs-wahoo): 14.9% against 5.5% Share of Search.
- [Wahoo vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-wahoo): 14.9% against 2.1% Share of Search.
- [Saris vs Tacx: compare search popularity](/demand/global-en/compare/saris-vs-tacx): 10.4% against 5.5% Share of Search.
- [Saris vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-saris): 10.4% against 2.1% Share of Search.
- [Tacx vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-tacx): 5.5% against 2.1% Share of Search.

## How did search popularity change for bike trainers worldwide in August 2026?

- In August 2026, Zwift gained estimated Share of Search among bike trainers worldwide, from 64.5% to 66.9%.
- In August 2026, Saris lost estimated Share of Search among bike trainers worldwide, from 12.6% to 10.4%.
- Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.
- Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.
- Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zwift | 66.9% | 389K | +26.0% | Zwift |
| 2 | Wahoo | 14.9% | 86.4K | +17.7% | Wahoo |
| 3 | Saris | 10.4% | 60.5K | 0.0% | Saris |
| 4 | Tacx | 5.5% | 31.9K | +26.6% | Garmin |
| 5 | Elite | 2.1% | 12K | +30.0% | Elite |
| 6 | Kinetic | 0.33% | 1.9K | 0.0% | Kinetic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zwift | 561K | 69.3% | 1 |
| Oct 2025 | Wahoo | 104K | 12.9% | 2 |
| Oct 2025 | Tacx | 67.2K | 8.3% | 3 |
| Oct 2025 | Saris | 49.5K | 6.1% | 4 |
| Oct 2025 | Elite | 25.1K | 3.1% | 5 |
| Oct 2025 | Kinetic | 2.9K | 0.36% | 6 |
| Nov 2025 | Zwift | 681K | 71.4% | 1 |
| Nov 2025 | Wahoo | 123K | 12.9% | 2 |
| Nov 2025 | Tacx | 71.1K | 7.5% | 3 |
| Nov 2025 | Saris | 49.5K | 5.2% | 4 |
| Nov 2025 | Elite | 25.1K | 2.6% | 5 |
| Nov 2025 | Kinetic | 3.6K | 0.38% | 6 |
| Dec 2025 | Zwift | 545K | 70.4% | 1 |
| Dec 2025 | Wahoo | 104K | 13.4% | 2 |
| Dec 2025 | Tacx | 55.4K | 7.2% | 3 |
| Dec 2025 | Saris | 49.5K | 6.4% | 4 |
| Dec 2025 | Elite | 18.1K | 2.3% | 5 |
| Dec 2025 | Kinetic | 2.9K | 0.37% | 6 |
| Jan 2026 | Zwift | 645K | 73.1% | 1 |
| Jan 2026 | Wahoo | 104K | 11.7% | 2 |
| Jan 2026 | Tacx | 58.7K | 6.7% | 3 |
| Jan 2026 | Saris | 49.5K | 5.6% | 4 |
| Jan 2026 | Elite | 22.1K | 2.5% | 5 |
| Jan 2026 | Kinetic | 3.6K | 0.41% | 6 |
| Feb 2026 | Zwift | 430K | 72.2% | 1 |
| Feb 2026 | Wahoo | 70.8K | 11.9% | 2 |
| Feb 2026 | Saris | 40.5K | 6.8% | 3 |
| Feb 2026 | Tacx | 37.3K | 6.3% | 4 |
| Feb 2026 | Elite | 14.1K | 2.4% | 5 |
| Feb 2026 | Kinetic | 2.4K | 0.4% | 6 |
| Mar 2026 | Zwift | 361K | 69.1% | 1 |
| Mar 2026 | Wahoo | 68.5K | 13.1% | 2 |
| Mar 2026 | Saris | 49.5K | 9.5% | 3 |
| Mar 2026 | Tacx | 30.4K | 5.8% | 4 |
| Mar 2026 | Elite | 10.9K | 2.1% | 5 |
| Mar 2026 | Kinetic | 2.4K | 0.46% | 6 |
| Apr 2026 | Zwift | 289K | 60.7% | 1 |
| Apr 2026 | Saris | 74K | 15.5% | 2 |
| Apr 2026 | Wahoo | 72.9K | 15.3% | 3 |
| Apr 2026 | Tacx | 29K | 6.1% | 4 |
| Apr 2026 | Elite | 9.2K | 1.9% | 5 |
| Apr 2026 | Kinetic | 1.9K | 0.4% | 6 |
| May 2026 | Zwift | 296K | 63.6% | 1 |
| May 2026 | Wahoo | 72.9K | 15.7% | 2 |
| May 2026 | Saris | 60.5K | 13% | 3 |
| May 2026 | Tacx | 24.9K | 5.3% | 4 |
| May 2026 | Elite | 9.2K | 2% | 5 |
| May 2026 | Kinetic | 1.9K | 0.41% | 6 |
| Jun 2026 | Zwift | 244K | 62.4% | 1 |
| Jun 2026 | Wahoo | 63.3K | 16.2% | 2 |
| Jun 2026 | Saris | 49.5K | 12.7% | 3 |
| Jun 2026 | Tacx | 24.6K | 6.3% | 4 |
| Jun 2026 | Elite | 7.8K | 2% | 5 |
| Jun 2026 | Kinetic | 1.9K | 0.49% | 6 |
| Jul 2026 | Zwift | 309K | 64.5% | 1 |
| Jul 2026 | Wahoo | 73.4K | 15.3% | 2 |
| Jul 2026 | Saris | 60.5K | 12.6% | 3 |
| Jul 2026 | Tacx | 25.2K | 5.3% | 4 |
| Jul 2026 | Elite | 9.2K | 1.9% | 5 |
| Jul 2026 | Kinetic | 1.9K | 0.4% | 6 |
| Aug 2026 | Zwift | 389K | 66.9% | 1 |
| Aug 2026 | Wahoo | 86.4K | 14.9% | 2 |
| Aug 2026 | Saris | 60.5K | 10.4% | 3 |
| Aug 2026 | Tacx | 31.9K | 5.5% | 4 |
| Aug 2026 | Elite | 12K | 2.1% | 5 |
| Aug 2026 | Kinetic | 1.9K | 0.33% | 6 |
| Sep 2026 | Elite | — | — | — |
| Sep 2026 | Kinetic | — | — | — |
| Sep 2026 | Saris | — | — | — |
| Sep 2026 | Tacx | — | — | — |
| Sep 2026 | Wahoo | — | — | — |
| Sep 2026 | Zwift | — | — | — |

## What is being compared

- **Elite**: Measured on the search terms “elite cycling trainer”, “elite direto”, “elite suito”, “elite trainer” and “elite-it com”, summed into one figure.
- **Kinetic**: Measured on the search term “kinetic trainer”.
- **Saris**: Measured on the search term “saris”.
- **Tacx**: Measured on the search terms “cycling trainer tacx”, “tacx”, “tacx flux” and “tacx neo”, summed into one figure.
- **Wahoo**: Measured on the search terms “cycling computer wahoo”, “cycling trainer wahoo”, “wahoo elemnt”, “wahoo kickr” and “wahoofitness com”, summed into one figure.
- **Zwift**: Measured on the search terms “zwift”, “zwift com”, “zwift ride” and “zwift trainer”, summed into one figure.

- [Elite](/demand/global-en/brands/elite-cycling)
- [Kinetic](/demand/global-en/brands/kinetic)
- [Saris](/demand/global-en/brands/saris)
- [Tacx](/demand/global-en/brands/tacx)
- [Wahoo](/demand/global-en/brands/wahoo)
- [Zwift](/demand/global-en/brands/zwift)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike trainers worldwide?

In August 2026, Zwift was the most searched among bike trainers worldwide, with an estimated 389K branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bike trainers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bike-trainers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-trainers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.