---
title: "Bike shoes brands: Which are searched most?"
description: "Compare the bike shoes brands people buy. Share of Search among Shimano, Specialized, Giro, Sidi and Lake, the bike shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bike-shoes-brands"
publisher: "Brandwave"
---

# Bike shoes brands: Which are searched most?

Compare the bike shoes brands people buy. Share of Search among Shimano, Specialized, Giro, Sidi and Lake, the bike shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike shoes brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Shimano, 51%

## Which brand is most popular in search among bike shoes brands worldwide?

- In September 2026, Shimano was the most searched among bike shoes brands worldwide, with an estimated 368K branded searches and 51% estimated Share of Search within this set.
- Specialized is in 2nd place, 14.8 percentage points behind at 36.3% Share of Search.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide decreased from 54.1% to 51%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide increased from 31.6% to 36.3%.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among bike shoes brands worldwide decreased from 10% to 8.4%.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide peaked at 54.1% in October 2025 and was lowest at 43.3% in July 2026.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide peaked at 37.1% in May 2026 and was lowest at 29.4% in December 2025.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among bike shoes brands worldwide peaked at 19.5% in July 2026 and was lowest at 8.4% in September 2026.
- Across the 12 months ending September 2026, Sidi and Lake held steady: their estimated Share of Search among bike shoes brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shimano vs Specialized: compare search popularity](/demand/global-en/compare/shimano-vs-specialized): 51% against 36.3% Share of Search.
- [Shimano vs Giro: compare search popularity](/demand/global-en/compare/giro-vs-shimano): 51% against 8.4% Share of Search.
- [Shimano vs Sidi: compare search popularity](/demand/global-en/compare/shimano-vs-sidi): 51% against 2.7% Share of Search.
- [Specialized vs Giro: compare search popularity](/demand/global-en/compare/giro-vs-specialized): 36.3% against 8.4% Share of Search.
- [Specialized vs Sidi: compare search popularity](/demand/global-en/compare/sidi-vs-specialized): 36.3% against 2.7% Share of Search.
- [Giro vs Sidi: compare search popularity](/demand/global-en/compare/giro-vs-sidi): 8.4% against 2.7% Share of Search.

## How did search popularity change for bike shoes brands worldwide in September 2026?

- In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 45.8% to 51%.
- In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 34.2% to 36.3%.
- In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 14.9% to 8.4%.
- In September 2026, Lake lost estimated Share of Search among bike shoes brands worldwide, from 2.3% to 1.7%.
- Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shimano | 51% | 368K | 0.0% | Shimano |
| 2 | Specialized | 36.3% | 262K | -4.9% | Specialized |
| 3 | Giro | 8.4% | 60.3K | -49.8% | Giro |
| 4 | Sidi | 2.7% | 19.2K | -13.5% | Sidi |
| 5 | Lake | 1.7% | 12.1K | -33.1% | Lake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shimano | 368K | 54.1% | 1 |
| Oct 2025 | Specialized | 215K | 31.6% | 2 |
| Oct 2025 | Giro | 68.3K | 10% | 3 |
| Oct 2025 | Sidi | 16.8K | 2.5% | 4 |
| Oct 2025 | Lake | 12.1K | 1.8% | 5 |
| Nov 2025 | Shimano | 301K | 48.3% | 1 |
| Nov 2025 | Specialized | 215K | 34.4% | 2 |
| Nov 2025 | Giro | 76.6K | 12.3% | 3 |
| Nov 2025 | Sidi | 16.1K | 2.6% | 4 |
| Nov 2025 | Lake | 14.8K | 2.4% | 5 |
| Dec 2025 | Shimano | 301K | 50.4% | 1 |
| Dec 2025 | Specialized | 176K | 29.4% | 2 |
| Dec 2025 | Giro | 93.1K | 15.6% | 3 |
| Dec 2025 | Sidi | 15.6K | 2.6% | 4 |
| Dec 2025 | Lake | 12.1K | 2% | 5 |
| Jan 2026 | Shimano | 301K | 49.8% | 1 |
| Jan 2026 | Specialized | 185K | 30.5% | 2 |
| Jan 2026 | Giro | 90.8K | 15% | 3 |
| Jan 2026 | Sidi | 15.6K | 2.6% | 4 |
| Jan 2026 | Lake | 12.1K | 2% | 5 |
| Feb 2026 | Shimano | 301K | 53% | 1 |
| Feb 2026 | Specialized | 176K | 30.9% | 2 |
| Feb 2026 | Giro | 63.2K | 11.1% | 3 |
| Feb 2026 | Sidi | 15.6K | 2.7% | 4 |
| Feb 2026 | Lake | 12.1K | 2.1% | 5 |
| Mar 2026 | Shimano | 368K | 49% | 1 |
| Mar 2026 | Specialized | 275K | 36.6% | 2 |
| Mar 2026 | Giro | 73.7K | 9.8% | 3 |
| Mar 2026 | Sidi | 19.7K | 2.6% | 4 |
| Mar 2026 | Lake | 14.8K | 2% | 5 |
| Apr 2026 | Shimano | 450K | 50.8% | 1 |
| Apr 2026 | Specialized | 320K | 36.1% | 2 |
| Apr 2026 | Giro | 78.1K | 8.8% | 3 |
| Apr 2026 | Sidi | 19.7K | 2.2% | 4 |
| Apr 2026 | Lake | 18.1K | 2% | 5 |
| May 2026 | Shimano | 450K | 49.6% | 1 |
| May 2026 | Specialized | 337K | 37.1% | 2 |
| May 2026 | Giro | 79.1K | 8.7% | 3 |
| May 2026 | Sidi | 22.7K | 2.5% | 4 |
| May 2026 | Lake | 18.1K | 2% | 5 |
| Jun 2026 | Shimano | 368K | 49.4% | 1 |
| Jun 2026 | Specialized | 275K | 37% | 2 |
| Jun 2026 | Giro | 63.9K | 8.6% | 3 |
| Jun 2026 | Sidi | 19.2K | 2.6% | 4 |
| Jun 2026 | Lake | 18.1K | 2.4% | 5 |
| Jul 2026 | Shimano | 368K | 43.3% | 1 |
| Jul 2026 | Specialized | 275K | 32.4% | 2 |
| Jul 2026 | Giro | 166K | 19.5% | 3 |
| Jul 2026 | Sidi | 22.2K | 2.6% | 4 |
| Jul 2026 | Lake | 18.1K | 2.1% | 5 |
| Aug 2026 | Shimano | 368K | 45.8% | 1 |
| Aug 2026 | Specialized | 275K | 34.2% | 2 |
| Aug 2026 | Giro | 120K | 14.9% | 3 |
| Aug 2026 | Sidi | 22.2K | 2.8% | 4 |
| Aug 2026 | Lake | 18.1K | 2.3% | 5 |
| Sep 2026 | Shimano | 368K | 51% | 1 |
| Sep 2026 | Specialized | 262K | 36.3% | 2 |
| Sep 2026 | Giro | 60.3K | 8.4% | 3 |
| Sep 2026 | Sidi | 19.2K | 2.7% | 4 |
| Sep 2026 | Lake | 12.1K | 1.7% | 5 |

## What is being compared

- **Giro**: Measured on the search terms “giro bike”, “giro bike helmet”, “giro cycling helmet” and “giro helmet”, summed into one figure.
- **Lake**: Measured on the search term “lake cycling shoes”.
- **Shimano**: Measured on the search term “shimano”.
- **Sidi**: Measured on the search terms “sidi bike shoe”, “sidi cycling shoe”, “sidi mtb shoe” and “sidi shoe”, summed into one figure.
- **Specialized**: Measured on the search terms “specialized bicycle”, “specialized bike” and “specialized bikes rockhopper”, summed into one figure.

- [Giro](/demand/global-en/brands/giro)
- [Lake](/demand/global-en/brands/lake-cycling)
- [Shimano](/demand/global-en/brands/shimano)
- [Sidi](/demand/global-en/brands/sidi)
- [Specialized](/demand/global-en/brands/specialized)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike shoes brands worldwide?

In September 2026, Shimano was the most searched among bike shoes brands worldwide, with an estimated 368K branded searches and 51% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bike shoes brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bike-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.