---
title: "Bike saddles: Which brands are most popular in search?"
description: "Compare the bike saddles shoppers choose between. Share of Search among Brooks, Specialized, Ergon, Fizik, Selle Italia and Prologo, the bike saddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bike-saddles"
publisher: "Brandwave"
---

# Bike saddles: Which brands are most popular in search?

Compare the bike saddles shoppers choose between. Share of Search among Brooks, Specialized, Ergon, Fizik, Selle Italia and Prologo, the bike saddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike saddles
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brooks, 76.8%

## Which brand is most popular in search among bike saddles worldwide?

- In August 2026, Brooks was the most searched among bike saddles worldwide, with an estimated 1.3M branded searches and 76.8% estimated Share of Search within this set.
- Specialized is in 2nd place, 65.1 percentage points behind at 11.7% Share of Search.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide increased from 73.3% to 76.8%.
- Across the 11 months ending August 2026, Ergon’s estimated Share of Search among bike saddles worldwide decreased from 8% to 6.4%.
- Across the 11 months ending August 2026, Fizik’s estimated Share of Search among bike saddles worldwide decreased from 4.4% to 2.9%.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide peaked at 76.8% in August 2026 and was lowest at 73.2% in April 2026.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike saddles worldwide peaked at 14.3% in April 2026 and was lowest at 9.4% in January 2026.
- Across the 11 months ending August 2026, Ergon’s estimated Share of Search among bike saddles worldwide peaked at 9.4% in January 2026 and was lowest at 6.4% in April 2026.
- Across the 11 months ending August 2026, Specialized, Selle Italia and Prologo held steady: their estimated Share of Search among bike saddles worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brooks vs Specialized: compare search popularity](/demand/global-en/compare/brooks-vs-specialized): 76.8% against 11.7% Share of Search.
- [Brooks vs Ergon: compare search popularity](/demand/global-en/compare/brooks-vs-ergon): 76.8% against 6.4% Share of Search.
- [Brooks vs Fizik: compare search popularity](/demand/global-en/compare/brooks-vs-fizik): 76.8% against 2.9% Share of Search.
- [Specialized vs Ergon: compare search popularity](/demand/global-en/compare/ergon-vs-specialized): 11.7% against 6.4% Share of Search.
- [Specialized vs Fizik: compare search popularity](/demand/global-en/compare/fizik-vs-specialized): 11.7% against 2.9% Share of Search.
- [Ergon vs Fizik: compare search popularity](/demand/global-en/compare/ergon-vs-fizik): 6.4% against 2.9% Share of Search.

## How did search popularity change for bike saddles worldwide in August 2026?

- In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.
- In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.
- In August 2026, Selle Italia lost estimated Share of Search among bike saddles worldwide, from 2.5% to 1.9%.
- Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brooks | 76.8% | 1.3M | +10.7% | Brooks |
| 2 | Specialized | 11.7% | 201K | 0.0% | Specialized |
| 3 | Ergon | 6.4% | 110K | 0.0% | Ergon |
| 4 | Fizik | 2.9% | 49.5K | 0.0% | Fizik |
| 5 | Selle Italia | 1.9% | 33.1K | -18.3% | Selle Italia |
| 6 | Prologo | 0.26% | 4.4K | -18.5% | Prologo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brooks | 1M | 73.3% | 1 |
| Oct 2025 | Specialized | 165K | 12% | 2 |
| Oct 2025 | Ergon | 110K | 8% | 3 |
| Oct 2025 | Fizik | 60.5K | 4.4% | 4 |
| Oct 2025 | Selle Italia | 27.1K | 2% | 5 |
| Oct 2025 | Prologo | 3.6K | 0.26% | 6 |
| Nov 2025 | Brooks | 1.2M | 76.8% | 1 |
| Nov 2025 | Specialized | 165K | 10.8% | 2 |
| Nov 2025 | Ergon | 110K | 7.2% | 3 |
| Nov 2025 | Fizik | 49.5K | 3.2% | 4 |
| Nov 2025 | Selle Italia | 27.1K | 1.8% | 5 |
| Nov 2025 | Prologo | 3.6K | 0.24% | 6 |
| Dec 2025 | Brooks | 1M | 75.9% | 1 |
| Dec 2025 | Specialized | 135K | 9.8% | 2 |
| Dec 2025 | Ergon | 110K | 8% | 3 |
| Dec 2025 | Fizik | 60.5K | 4.4% | 4 |
| Dec 2025 | Selle Italia | 22.2K | 1.6% | 5 |
| Dec 2025 | Prologo | 2.9K | 0.21% | 6 |
| Jan 2026 | Brooks | 1.1M | 75.6% | 1 |
| Jan 2026 | Ergon | 135K | 9.4% | 2 |
| Jan 2026 | Specialized | 135K | 9.4% | 3 |
| Jan 2026 | Fizik | 49.5K | 3.4% | 4 |
| Jan 2026 | Selle Italia | 27.1K | 1.9% | 5 |
| Jan 2026 | Prologo | 3.6K | 0.25% | 6 |
| Feb 2026 | Brooks | 1.1M | 76.5% | 1 |
| Feb 2026 | Specialized | 135K | 9.7% | 2 |
| Feb 2026 | Ergon | 110K | 7.9% | 3 |
| Feb 2026 | Fizik | 49.5K | 3.6% | 4 |
| Feb 2026 | Selle Italia | 27.1K | 2% | 5 |
| Feb 2026 | Prologo | 3.6K | 0.26% | 6 |
| Mar 2026 | Brooks | 1.3M | 74.8% | 1 |
| Mar 2026 | Specialized | 201K | 11.5% | 2 |
| Mar 2026 | Ergon | 135K | 7.7% | 3 |
| Mar 2026 | Fizik | 60.5K | 3.5% | 4 |
| Mar 2026 | Selle Italia | 40.5K | 2.3% | 5 |
| Mar 2026 | Prologo | 4.4K | 0.25% | 6 |
| Apr 2026 | Brooks | 1.3M | 73.2% | 1 |
| Apr 2026 | Specialized | 246K | 14.3% | 2 |
| Apr 2026 | Ergon | 110K | 6.4% | 3 |
| Apr 2026 | Fizik | 60.5K | 3.5% | 4 |
| Apr 2026 | Selle Italia | 40.5K | 2.4% | 5 |
| Apr 2026 | Prologo | 4.4K | 0.26% | 6 |
| May 2026 | Brooks | 1.4M | 73.6% | 1 |
| May 2026 | Specialized | 246K | 13.4% | 2 |
| May 2026 | Ergon | 135K | 7.3% | 3 |
| May 2026 | Fizik | 60.5K | 3.3% | 4 |
| May 2026 | Selle Italia | 40.5K | 2.2% | 5 |
| May 2026 | Prologo | 4.4K | 0.24% | 6 |
| Jun 2026 | Brooks | 1.2M | 75.8% | 1 |
| Jun 2026 | Specialized | 201K | 12.2% | 2 |
| Jun 2026 | Ergon | 110K | 6.7% | 3 |
| Jun 2026 | Fizik | 49.5K | 3% | 4 |
| Jun 2026 | Selle Italia | 33.1K | 2% | 5 |
| Jun 2026 | Prologo | 3.6K | 0.22% | 6 |
| Jul 2026 | Brooks | 1.2M | 74.6% | 1 |
| Jul 2026 | Specialized | 201K | 12.6% | 2 |
| Jul 2026 | Ergon | 110K | 6.9% | 3 |
| Jul 2026 | Fizik | 49.5K | 3.1% | 4 |
| Jul 2026 | Selle Italia | 40.5K | 2.5% | 5 |
| Jul 2026 | Prologo | 5.4K | 0.34% | 6 |
| Aug 2026 | Brooks | 1.3M | 76.8% | 1 |
| Aug 2026 | Specialized | 201K | 11.7% | 2 |
| Aug 2026 | Ergon | 110K | 6.4% | 3 |
| Aug 2026 | Fizik | 49.5K | 2.9% | 4 |
| Aug 2026 | Selle Italia | 33.1K | 1.9% | 5 |
| Aug 2026 | Prologo | 4.4K | 0.26% | 6 |
| Sep 2026 | Brooks | — | — | — |
| Sep 2026 | Ergon | — | — | — |
| Sep 2026 | Fizik | — | — | — |
| Sep 2026 | Prologo | — | — | — |
| Sep 2026 | Selle Italia | — | — | — |
| Sep 2026 | Specialized | — | — | — |

## What is being compared

- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **Ergon**: Measured on the search term “ergon”.
- **Fizik**: Measured on the search term “fizik”.
- **Prologo**: Measured on the search term “prologo saddle”.
- **Selle Italia**: Measured on the search term “selle italia”.
- **Specialized**: Measured on the search term “specialized bike”.

- [Brooks](/demand/global-en/brands/brooks)
- [Ergon](/demand/global-en/brands/ergon)
- [Fizik](/demand/global-en/brands/fizik)
- [Prologo](/demand/global-en/brands/prologo)
- [Selle Italia](/demand/global-en/brands/selle-italia)
- [Specialized](/demand/global-en/brands/specialized)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike saddles worldwide?

In August 2026, Brooks was the most searched among bike saddles worldwide, with an estimated 1.3M branded searches and 76.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bike saddles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bike-saddles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-saddles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.