--- title: "Bike saddle brands: Which are searched most?" description: "Compare the bike saddle brands people buy. Share of Search among Ergon, Fizik and Selle Italia, the bike saddle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bike-saddle-brands" publisher: "Brandwave" --- # Bike saddle brands: Which are searched most? Compare the bike saddle brands people buy. Share of Search among Ergon, Fizik and Selle Italia, the bike saddle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bike saddle brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ergon, 54.5% ## Which brand is most popular in search among bike saddle brands worldwide? - In September 2026, Ergon was the most searched among bike saddle brands worldwide, with an estimated 117K branded searches and 54.5% estimated Share of Search within this set. - Fizik is in 2nd place, 27.6 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, Ergon’s estimated Share of Search among bike saddle brands worldwide increased from 53.3% to 54.5%. - Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide decreased from 31.3% to 26.9%. - Across the 12 months ending September 2026, Selle Italia’s estimated Share of Search among bike saddle brands worldwide increased from 15.4% to 18.6%. - Across the 12 months ending September 2026, Ergon’s estimated Share of Search among bike saddle brands worldwide peaked at 61.3% in January 2026 and was lowest at 49.8% in April 2026. - Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide peaked at 32.2% in December 2025 and was lowest at 24.5% in January 2026. - Across the 12 months ending September 2026, Selle Italia’s estimated Share of Search among bike saddle brands worldwide peaked at 21.6% in July 2026 and was lowest at 12.8% in December 2025. ## Compare search popularity between leading brands - [Ergon vs Fizik: compare search popularity](/demand/global-en/compare/ergon-vs-fizik): 54.5% against 26.9% Share of Search. - [Ergon vs Selle Italia: compare search popularity](/demand/global-en/compare/ergon-vs-selle-italia): 54.5% against 18.6% Share of Search. - [Fizik vs Selle Italia: compare search popularity](/demand/global-en/compare/fizik-vs-selle-italia): 26.9% against 18.6% Share of Search. ## How did search popularity change for bike saddle brands worldwide in September 2026? - In September 2026, Ergon gained estimated Share of Search among bike saddle brands worldwide, from 54% to 54.5%. - Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026. - Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ergon | 54.5% | 117K | -1.3% | Ergon | | 2 | Fizik | 26.9% | 57.6K | -3.0% | Fizik | | 3 | Selle Italia | 18.6% | 39.7K | -3.6% | Selle Italia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ergon | 117K | 53.3% | 1 | | Oct 2025 | Fizik | 68.6K | 31.3% | 2 | | Oct 2025 | Selle Italia | 33.7K | 15.4% | 3 | | Nov 2025 | Ergon | 115K | 56.6% | 1 | | Nov 2025 | Fizik | 56.1K | 27.5% | 2 | | Nov 2025 | Selle Italia | 32.5K | 15.9% | 3 | | Dec 2025 | Ergon | 114K | 55% | 1 | | Dec 2025 | Fizik | 67.1K | 32.2% | 2 | | Dec 2025 | Selle Italia | 26.6K | 12.8% | 3 | | Jan 2026 | Ergon | 140K | 61.3% | 1 | | Jan 2026 | Fizik | 56.1K | 24.5% | 2 | | Jan 2026 | Selle Italia | 32.5K | 14.2% | 3 | | Feb 2026 | Ergon | 115K | 56.6% | 1 | | Feb 2026 | Fizik | 56.1K | 27.5% | 2 | | Feb 2026 | Selle Italia | 32.5K | 15.9% | 3 | | Mar 2026 | Ergon | 142K | 54.7% | 1 | | Mar 2026 | Fizik | 70.4K | 27.2% | 2 | | Mar 2026 | Selle Italia | 47.1K | 18.2% | 3 | | Apr 2026 | Ergon | 118K | 49.8% | 1 | | Apr 2026 | Fizik | 70.4K | 29.7% | 2 | | Apr 2026 | Selle Italia | 48.6K | 20.5% | 3 | | May 2026 | Ergon | 143K | 54.6% | 1 | | May 2026 | Fizik | 70.4K | 26.9% | 2 | | May 2026 | Selle Italia | 48.6K | 18.5% | 3 | | Jun 2026 | Ergon | 118K | 54% | 1 | | Jun 2026 | Fizik | 59.4K | 27.2% | 2 | | Jun 2026 | Selle Italia | 41.2K | 18.8% | 3 | | Jul 2026 | Ergon | 117K | 51.9% | 1 | | Jul 2026 | Fizik | 59.4K | 26.4% | 2 | | Jul 2026 | Selle Italia | 48.6K | 21.6% | 3 | | Aug 2026 | Ergon | 118K | 54% | 1 | | Aug 2026 | Fizik | 59.4K | 27.2% | 2 | | Aug 2026 | Selle Italia | 41.2K | 18.8% | 3 | | Sep 2026 | Ergon | 117K | 54.5% | 1 | | Sep 2026 | Fizik | 57.6K | 26.9% | 2 | | Sep 2026 | Selle Italia | 39.7K | 18.6% | 3 | ## What is being compared - **Ergon**: Measured on the search terms “ergon” and “ergon saddle”, summed into one figure. - **Fizik**: Measured on the search terms “fizik” and “fizik saddle”, summed into one figure. - **Selle Italia**: Measured on the search terms “selle italia” and “selle italia saddle”, summed into one figure. - [Ergon](/demand/global-en/brands/ergon) - [Fizik](/demand/global-en/brands/fizik) - [Selle Italia](/demand/global-en/brands/selle-italia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bike saddle brands worldwide? In September 2026, Ergon was the most searched among bike saddle brands worldwide, with an estimated 117K branded searches and 54.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bike saddle brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bike-saddle-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-saddle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.