---
title: "Bike helmet brands: Which brands are most popular in search?"
description: "Compare the bike helmet brands people buy. Share of Search among Giro, Specialized, Kask, Bell and POC, the bike helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bike-helmet-brands"
publisher: "Brandwave"
---

# Bike helmet brands: Which brands are most popular in search?

Compare the bike helmet brands people buy. Share of Search among Giro, Specialized, Kask, Bell and POC, the bike helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike helmet brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Giro, 30.4%

## Which brand is most popular in search among bike helmet brands worldwide?

- Giro and Specialized share the highest estimated Share of Search among bike helmet brands worldwide, at 30.4% in August 2026.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide decreased from 31.8% to 30.4%.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide increased from 26.1% to 30.4%.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among bike helmet brands worldwide decreased from 21.4% to 20.4%.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide decreased from 14.3% to 11.2%.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide increased from 6.4% to 7.5%.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide peaked at 59.9% in May 2026 and was lowest at 26.7% in April 2026.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide peaked at 32.7% in April 2026 and was lowest at 17.9% in May 2026.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among bike helmet brands worldwide peaked at 25.2% in November 2025 and was lowest at 12% in May 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide peaked at 14.3% in October 2025 and was lowest at 6.6% in May 2026.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.6% in May 2026.

## Compare search popularity between leading brands

- [Giro vs Specialized: compare search popularity](/demand/global-en/compare/giro-vs-specialized): 30.4% Share of Search each.
- [Giro vs Kask: compare search popularity](/demand/global-en/compare/giro-vs-kask): 30.4% against 20.4% Share of Search.
- [Giro vs Bell: compare search popularity](/demand/global-en/compare/bell-helmets-vs-giro): 30.4% against 11.2% Share of Search.
- [Giro vs POC: compare search popularity](/demand/global-en/compare/giro-vs-poc-sports): 30.4% against 7.5% Share of Search.
- [Specialized vs Kask: compare search popularity](/demand/global-en/compare/kask-vs-specialized): 30.4% against 20.4% Share of Search.
- [Specialized vs Bell: compare search popularity](/demand/global-en/compare/bell-helmets-vs-specialized): 30.4% against 11.2% Share of Search.
- [Specialized vs POC: compare search popularity](/demand/global-en/compare/poc-sports-vs-specialized): 30.4% against 7.5% Share of Search.
- [Kask vs Bell: compare search popularity](/demand/global-en/compare/bell-helmets-vs-kask): 20.4% against 11.2% Share of Search.
- [Kask vs POC: compare search popularity](/demand/global-en/compare/kask-vs-poc-sports): 20.4% against 7.5% Share of Search.
- [Bell vs POC: compare search popularity](/demand/global-en/compare/bell-helmets-vs-poc-sports): 11.2% against 7.5% Share of Search.

## How did search popularity change for bike helmet brands worldwide in August 2026?

- In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.
- In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
- In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
- In August 2026, Kask lost estimated Share of Search among bike helmet brands worldwide, from 24.2% to 20.4%.
- Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Giro | 30.4% | 201K | 0.0% | Giro |
| 2 | Specialized | 30.4% | 201K | 0.0% | Specialized |
| 3 | Kask | 20.4% | 135K | -18.2% | Kask |
| 4 | Bell | 11.2% | 74K | 0.0% | Bell |
| 5 | POC | 7.5% | 49.5K | +22.2% | POC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Giro | 201K | 31.8% | 1 |
| Oct 2025 | Specialized | 165K | 26.1% | 2 |
| Oct 2025 | Kask | 135K | 21.4% | 3 |
| Oct 2025 | Bell | 90.5K | 14.3% | 4 |
| Oct 2025 | POC | 40.5K | 6.4% | 5 |
| Nov 2025 | Giro | 201K | 30.7% | 1 |
| Nov 2025 | Kask | 165K | 25.2% | 2 |
| Nov 2025 | Specialized | 165K | 25.2% | 3 |
| Nov 2025 | Bell | 74K | 11.3% | 4 |
| Nov 2025 | POC | 49.5K | 7.6% | 5 |
| Dec 2025 | Giro | 201K | 35.3% | 1 |
| Dec 2025 | Specialized | 135K | 23.7% | 2 |
| Dec 2025 | Kask | 110K | 19.3% | 3 |
| Dec 2025 | Bell | 74K | 13% | 4 |
| Dec 2025 | POC | 49.5K | 8.7% | 5 |
| Jan 2026 | Giro | 201K | 35.3% | 1 |
| Jan 2026 | Specialized | 135K | 23.7% | 2 |
| Jan 2026 | Kask | 110K | 19.3% | 3 |
| Jan 2026 | Bell | 74K | 13% | 4 |
| Jan 2026 | POC | 49.5K | 8.7% | 5 |
| Feb 2026 | Giro | 201K | 35.3% | 1 |
| Feb 2026 | Specialized | 135K | 23.7% | 2 |
| Feb 2026 | Kask | 110K | 19.3% | 3 |
| Feb 2026 | Bell | 74K | 13% | 4 |
| Feb 2026 | POC | 49.5K | 8.7% | 5 |
| Mar 2026 | Giro | 201K | 28.4% | 1 |
| Mar 2026 | Specialized | 201K | 28.4% | 2 |
| Mar 2026 | Kask | 165K | 23.3% | 3 |
| Mar 2026 | Bell | 90.5K | 12.8% | 4 |
| Mar 2026 | POC | 49.5K | 7% | 5 |
| Apr 2026 | Specialized | 246K | 32.7% | 1 |
| Apr 2026 | Giro | 201K | 26.7% | 2 |
| Apr 2026 | Kask | 165K | 21.9% | 3 |
| Apr 2026 | Bell | 90.5K | 12% | 4 |
| Apr 2026 | POC | 49.5K | 6.6% | 5 |
| May 2026 | Giro | 823K | 59.9% | 1 |
| May 2026 | Specialized | 246K | 17.9% | 2 |
| May 2026 | Kask | 165K | 12% | 3 |
| May 2026 | Bell | 90.5K | 6.6% | 4 |
| May 2026 | POC | 49.5K | 3.6% | 5 |
| Jun 2026 | Giro | 246K | 33.1% | 1 |
| Jun 2026 | Specialized | 201K | 27.1% | 2 |
| Jun 2026 | Kask | 165K | 22.2% | 3 |
| Jun 2026 | Bell | 90.5K | 12.2% | 4 |
| Jun 2026 | POC | 40.5K | 5.5% | 5 |
| Jul 2026 | Giro | 201K | 29.5% | 1 |
| Jul 2026 | Specialized | 201K | 29.5% | 2 |
| Jul 2026 | Kask | 165K | 24.2% | 3 |
| Jul 2026 | Bell | 74K | 10.9% | 4 |
| Jul 2026 | POC | 40.5K | 5.9% | 5 |
| Aug 2026 | Giro | 201K | 30.4% | 1 |
| Aug 2026 | Specialized | 201K | 30.4% | 2 |
| Aug 2026 | Kask | 135K | 20.4% | 3 |
| Aug 2026 | Bell | 74K | 11.2% | 4 |
| Aug 2026 | POC | 49.5K | 7.5% | 5 |
| Sep 2026 | Bell | — | — | — |
| Sep 2026 | Giro | — | — | — |
| Sep 2026 | Kask | — | — | — |
| Sep 2026 | POC | — | — | — |
| Sep 2026 | Specialized | — | — | — |

## What is being compared

- **Bell**: Measured on the search term “bell helmet”.
- **Giro**: Measured on the search term “giro”.
- **Kask**: Measured on the search term “kask”.
- **POC**: Measured on the search term “poc helmet”.
- **Specialized**: Measured on the search term “specialized bike”.

- [Bell](/demand/global-en/brands/bell-helmets)
- [Giro](/demand/global-en/brands/giro)
- [Kask](/demand/global-en/brands/kask)
- [POC](/demand/global-en/brands/poc-sports)
- [Specialized](/demand/global-en/brands/specialized)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike helmet brands worldwide?

Giro and Specialized share the highest estimated Share of Search among bike helmet brands worldwide, at 30.4% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bike helmet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bike-helmet-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.