---
title: "Bike brands: Which are searched most?"
description: "Compare the bike brands people buy. Share of Search among Specialized, Merida, Avanti, Trek, Cube and Giant, the bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bike-brands"
publisher: "Brandwave"
---

# Bike brands: Which are searched most?

Compare the bike brands people buy. Share of Search among Specialized, Merida, Avanti, Trek, Cube and Giant, the bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Specialized, 37.2%

## Which brand is most popular in search among bike brands worldwide?

- In September 2026, Specialized was the most searched among bike brands worldwide, with an estimated 1.1M branded searches and 37.2% estimated Share of Search within this set.
- Merida is in 2nd place, 14.1 percentage points behind at 23.1% Share of Search.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide decreased from 38.7% to 37.2%.
- Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide decreased from 25.1% to 23.1%.
- Across the 12 months ending September 2026, Avanti’s estimated Share of Search among bike brands worldwide increased from 13.7% to 15.5%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide increased from 11.2% to 12.6%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide increased from 5% to 6.9%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among bike brands worldwide decreased from 6.2% to 4.6%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide peaked at 44.1% in June 2026 and was lowest at 35.6% in February 2026.
- Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide peaked at 28.3% in February 2026 and was lowest at 19% in June 2026.
- Across the 12 months ending September 2026, Avanti’s estimated Share of Search among bike brands worldwide peaked at 16.4% in December 2025 and was lowest at 12.7% in June 2026.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide peaked at 13.8% in August 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide peaked at 7.5% in August 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among bike brands worldwide peaked at 6.3% in April 2026 and was lowest at 4.6% in September 2026.
- Across the 12 months ending September 2026, Cube rose from 6th to 5th among bike brands worldwide.
- Across the 12 months ending September 2026, Giant fell from 5th to 6th among bike brands worldwide.

## Compare search popularity between leading brands

- [Specialized vs Merida: compare search popularity](/demand/global-en/compare/merida-vs-specialized): 37.2% against 23.1% Share of Search.
- [Specialized vs Avanti: compare search popularity](/demand/global-en/compare/avanti-vs-specialized): 37.2% against 15.5% Share of Search.
- [Specialized vs Trek: compare search popularity](/demand/global-en/compare/specialized-vs-trek): 37.2% against 12.6% Share of Search.
- [Specialized vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-specialized): 37.2% against 6.9% Share of Search.
- [Merida vs Avanti: compare search popularity](/demand/global-en/compare/avanti-vs-merida): 23.1% against 15.5% Share of Search.
- [Merida vs Trek: compare search popularity](/demand/global-en/compare/merida-vs-trek): 23.1% against 12.6% Share of Search.
- [Merida vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-merida): 23.1% against 6.9% Share of Search.
- [Avanti vs Trek: compare search popularity](/demand/global-en/compare/avanti-vs-trek): 15.5% against 12.6% Share of Search.
- [Avanti vs Cube: compare search popularity](/demand/global-en/compare/avanti-vs-cube): 15.5% against 6.9% Share of Search.
- [Trek vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-trek): 12.6% against 6.9% Share of Search.

## How did search popularity change for bike brands worldwide in September 2026?

- In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 20.7% to 23.1%.
- In September 2026, Avanti gained estimated Share of Search among bike brands worldwide, from 13.8% to 15.5%.
- In September 2026, Specialized lost estimated Share of Search among bike brands worldwide, from 39.1% to 37.2%.
- In September 2026, Trek lost estimated Share of Search among bike brands worldwide, from 13.8% to 12.6%.
- In September 2026, Cube lost estimated Share of Search among bike brands worldwide, from 7.5% to 6.9%.
- Giant’s estimated Share of Search among bike brands worldwide has lost ground for 3 months in a row, from 5.7% to 4.6% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specialized | 37.2% | 1.1M | -14.9% | Specialized |
| 2 | Merida | 23.1% | 673K | 0.0% | Merida |
| 3 | Avanti | 15.5% | 450K | 0.0% | Avanti |
| 4 | Trek | 12.6% | 368K | -18.2% | Trek |
| 5 | Cube | 6.9% | 201K | -18.3% | Cube |
| 6 | Giant | 4.6% | 135K | -18.2% | Giant |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specialized | 1M | 38.7% | 1 |
| Oct 2025 | Merida | 673K | 25.1% | 2 |
| Oct 2025 | Avanti | 368K | 13.7% | 3 |
| Oct 2025 | Trek | 301K | 11.2% | 4 |
| Oct 2025 | Giant | 165K | 6.2% | 5 |
| Oct 2025 | Cube | 135K | 5% | 6 |
| Nov 2025 | Specialized | 1M | 42.4% | 1 |
| Nov 2025 | Merida | 550K | 22.5% | 2 |
| Nov 2025 | Avanti | 368K | 15% | 3 |
| Nov 2025 | Trek | 246K | 10.1% | 4 |
| Nov 2025 | Giant | 135K | 5.5% | 5 |
| Nov 2025 | Cube | 110K | 4.5% | 6 |
| Dec 2025 | Specialized | 849K | 37.9% | 1 |
| Dec 2025 | Merida | 550K | 24.6% | 2 |
| Dec 2025 | Avanti | 368K | 16.4% | 3 |
| Dec 2025 | Trek | 246K | 11% | 4 |
| Dec 2025 | Giant | 135K | 6% | 5 |
| Dec 2025 | Cube | 90.5K | 4% | 6 |
| Jan 2026 | Specialized | 858K | 35.9% | 1 |
| Jan 2026 | Merida | 673K | 28.2% | 2 |
| Jan 2026 | Avanti | 368K | 15.4% | 3 |
| Jan 2026 | Trek | 246K | 10.3% | 4 |
| Jan 2026 | Giant | 135K | 5.6% | 5 |
| Jan 2026 | Cube | 110K | 4.6% | 6 |
| Feb 2026 | Specialized | 849K | 35.6% | 1 |
| Feb 2026 | Merida | 673K | 28.3% | 2 |
| Feb 2026 | Avanti | 368K | 15.5% | 3 |
| Feb 2026 | Trek | 246K | 10.3% | 4 |
| Feb 2026 | Giant | 135K | 5.7% | 5 |
| Feb 2026 | Cube | 110K | 4.6% | 6 |
| Mar 2026 | Specialized | 1.3M | 41.2% | 1 |
| Mar 2026 | Merida | 673K | 21.7% | 2 |
| Mar 2026 | Avanti | 450K | 14.5% | 3 |
| Mar 2026 | Trek | 368K | 11.9% | 4 |
| Mar 2026 | Cube | 165K | 5.3% | 5 |
| Mar 2026 | Giant | 165K | 5.3% | 6 |
| Apr 2026 | Specialized | 1.3M | 41.1% | 1 |
| Apr 2026 | Merida | 673K | 20.9% | 2 |
| Apr 2026 | Avanti | 450K | 14% | 3 |
| Apr 2026 | Trek | 368K | 11.5% | 4 |
| Apr 2026 | Cube | 201K | 6.3% | 5 |
| Apr 2026 | Giant | 201K | 6.3% | 6 |
| May 2026 | Specialized | 1.3M | 40.4% | 1 |
| May 2026 | Merida | 673K | 20.3% | 2 |
| May 2026 | Avanti | 450K | 13.6% | 3 |
| May 2026 | Trek | 450K | 13.6% | 4 |
| May 2026 | Cube | 201K | 6.1% | 5 |
| May 2026 | Giant | 201K | 6.1% | 6 |
| Jun 2026 | Specialized | 1.3M | 44.1% | 1 |
| Jun 2026 | Merida | 550K | 19% | 2 |
| Jun 2026 | Avanti | 368K | 12.7% | 3 |
| Jun 2026 | Trek | 368K | 12.7% | 4 |
| Jun 2026 | Cube | 165K | 5.7% | 5 |
| Jun 2026 | Giant | 165K | 5.7% | 6 |
| Jul 2026 | Specialized | 1.3M | 41.2% | 1 |
| Jul 2026 | Merida | 673K | 21.7% | 2 |
| Jul 2026 | Avanti | 450K | 14.5% | 3 |
| Jul 2026 | Trek | 368K | 11.9% | 4 |
| Jul 2026 | Cube | 165K | 5.3% | 5 |
| Jul 2026 | Giant | 165K | 5.3% | 6 |
| Aug 2026 | Specialized | 1.3M | 39.1% | 1 |
| Aug 2026 | Merida | 673K | 20.7% | 2 |
| Aug 2026 | Avanti | 450K | 13.8% | 3 |
| Aug 2026 | Trek | 450K | 13.8% | 4 |
| Aug 2026 | Cube | 246K | 7.5% | 5 |
| Aug 2026 | Giant | 165K | 5.1% | 6 |
| Sep 2026 | Specialized | 1.1M | 37.2% | 1 |
| Sep 2026 | Merida | 673K | 23.1% | 2 |
| Sep 2026 | Avanti | 450K | 15.5% | 3 |
| Sep 2026 | Trek | 368K | 12.6% | 4 |
| Sep 2026 | Cube | 201K | 6.9% | 5 |
| Sep 2026 | Giant | 135K | 4.6% | 6 |

## What is being compared

- **Avanti**: Measured on the search term “avanti”.
- **Cube**: Measured on the search term “cube bike”.
- **Giant**: Measured on the search term “giant bike”.
- **Merida**: Measured on the search term “merida”.
- **Specialized**: Measured on the search terms “specialized”, “specialized bicycle”, “specialized bike” and “specialized bikes rockhopper”, summed into one figure.
- **Trek**: Measured on the search term “trek bike”.

- [Avanti](/demand/global-en/brands/avanti)
- [Cube](/demand/global-en/brands/cube)
- [Giant](/demand/global-en/brands/giant)
- [Merida](/demand/global-en/brands/merida)
- [Specialized](/demand/global-en/brands/specialized)
- [Trek](/demand/global-en/brands/trek)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike brands worldwide?

In September 2026, Specialized was the most searched among bike brands worldwide, with an estimated 1.1M branded searches and 37.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.