---
title: "Bidet brands: Which are most popular?"
description: "Compare the bidet and bidet seat brands people buy. Share of Search among Toto, Tushy, Bio Bidet, Kohler, Luxe Bidet, Brondell, Alpha Bidet, Coway and Veken, the bidet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bidet-brands"
publisher: "Brandwave"
---

# Bidet brands: Which are most popular?

Compare the bidet and bidet seat brands people buy. Share of Search among Toto, Tushy, Bio Bidet, Kohler, Luxe Bidet, Brondell, Alpha Bidet, Coway and Veken, the bidet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bidet brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Oct 2026
- **Highest Share of Search**: Toto, 47.2%

## Which brand is most popular in search among bidet brands worldwide?

- In October 2026, Toto was the most searched among bidet brands worldwide, with an estimated 60.5K branded searches, 47.2% of all searches for the nine tracked by the Brandwave Brand Demand Index.
- Tushy is in 2nd place, 19.1 percentage points behind at 28.1%.
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide increased from 43.9% to 47.2%.
- Across the 12 months ending October 2026, Tushy’s share of searches among bidet brands worldwide decreased from 30.8% to 28.1%.
- Across the 12 months ending October 2026, Bio Bidet’s share of searches among bidet brands worldwide increased from 8.8% to 9.4%.
- Across the 12 months ending October 2026, Luxe Bidet’s share of searches among bidet brands worldwide decreased from 4.8% to 4.2%.
- Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide decreased from 4.8% to 3.4%.
- Across the 12 months ending October 2026, Alpha Bidet’s share of searches among bidet brands worldwide increased from 1.7% to 2.3%.
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide peaked at 48.8% in April 2026 and was lowest at 35.9% in December 2025.
- Across the 12 months ending October 2026, Tushy’s share of searches among bidet brands worldwide peaked at 37.7% in December 2025 and was lowest at 26.5% in August 2026.
- Across the 12 months ending October 2026, Bio Bidet’s share of searches among bidet brands worldwide peaked at 9.4% in October 2026 and was lowest at 7% in March 2026.
- Across the 12 months ending October 2026, Kohler’s share of searches among bidet brands worldwide peaked at 4.3% in September 2026 and was lowest at 3.1% in March 2026.
- Across the 12 months ending October 2026, Luxe Bidet’s share of searches among bidet brands worldwide peaked at 7.2% in December 2025 and was lowest at 4.2% in October 2026.
- Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide peaked at 4.8% in November 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.
- Across the 12 months ending October 2026, Brondell fell from 4th to 6th among bidet brands worldwide.
- Across the 12 months ending October 2026, Coway and Veken held steady: their share of searches among bidet brands worldwide each moved less than 0.5 percentage points.

## Top bidet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Brondell was mentioned most often, in four of the five answers. Luxe Bidet and Brondell tied as the most recommended. Toto was third. Coway, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Luxe Bidet | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Brondell | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bio Bidet | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Alpha Bidet | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tushy | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kohler | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Veken | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bidet brands

- Asked ChatGPT "What's the best bidet attachment?": 1. Luxe Bidet, 2. Tushy
- Asked ChatGPT "Which bidet seat should I buy?": 1. Toto, 2. Bio Bidet, 3. Brondell
- Asked ChatGPT "What are the best bidet brands?": 1. Toto, 2. Bio Bidet, 3. Brondell, 4. Luxe Bidet, 5. Kohler, 6. Alpha Bidet
- Searched Google, AI Overview "bidet toilet seat": 1. Brondell, 2. Alpha Bidet, 3. Bio Bidet
- Searched Google, AI Overview "bidet attachment": 1. Luxe Bidet, 2. Brondell

Not named in any answer: Coway and Veken.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Toto vs Tushy: compare search popularity](/demand/global-en/compare/toto-vs-tushy): 47.2% against 28.1% Share of Search.
- [Toto vs Bio Bidet: compare search popularity](/demand/global-en/compare/bio-bidet-vs-toto): 47.2% against 9.4% Share of Search.
- [Toto vs Kohler: compare search popularity](/demand/global-en/compare/kohler-vs-toto): 47.2% against 4.2% Share of Search.
- [Toto vs Luxe Bidet: compare search popularity](/demand/global-en/compare/luxe-bidet-vs-toto): 47.2% against 4.2% Share of Search.
- [Tushy vs Bio Bidet: compare search popularity](/demand/global-en/compare/bio-bidet-vs-tushy): 28.1% against 9.4% Share of Search.
- [Tushy vs Kohler: compare search popularity](/demand/global-en/compare/kohler-vs-tushy): 28.1% against 4.2% Share of Search.
- [Tushy vs Luxe Bidet: compare search popularity](/demand/global-en/compare/luxe-bidet-vs-tushy): 28.1% against 4.2% Share of Search.
- [Bio Bidet vs Kohler: compare search popularity](/demand/global-en/compare/bio-bidet-vs-kohler): 9.4% against 4.2% Share of Search.
- [Bio Bidet vs Luxe Bidet: compare search popularity](/demand/global-en/compare/bio-bidet-vs-luxe-bidet): 9.4% against 4.2% Share of Search.
- [Kohler vs Luxe Bidet: compare search popularity](/demand/global-en/compare/kohler-vs-luxe-bidet): 4.2% Share of Search each.

## How did search popularity change for bidet brands worldwide in October 2026?

- In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.
- In October 2026, Bio Bidet gained share of searches among bidet brands worldwide, from 7.9% to 9.4%.
- In October 2026, Tushy lost share of searches among bidet brands worldwide, from 34% to 28.1%.
- In October 2026, Luxe Bidet lost share of searches among bidet brands worldwide, from 6.5% to 4.2%.
- In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.
- In October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.
- Estimated monthly branded searches for Alpha Bidet worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.
- Estimated monthly branded searches for Veken worldwide fell 33.3% over 12 measured months, from 720 to 480 in October 2026.

## Which bidet brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toto | 47.2% | 60.5K | +49.4% | Toto |
| 2 | Tushy | 28.1% | 36K | +3.7% | Tushy |
| 3 | Bio Bidet | 9.4% | 12.1K | +49.4% | Bemis |
| 4 | Kohler | 4.2% | 5.4K | +22.7% | Kohler |
| 5 | Luxe Bidet | 4.2% | 5.4K | -18.2% | Luxe Bidet |
| 6 | Brondell | 3.4% | 4.4K | 0.0% | Brondell |
| 7 | Alpha Bidet | 2.3% | 2.9K | +52.6% | Alpha Bidet |
| 8 | Coway | 0.78% | 1K | 0.0% | Coway |
| 9 | Veken | 0.37% | 480 | 0.0% | Veken |

Kohler, Coway and Veken sell other things too, so only their searches that name this product count here, like “kohler bidet”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Toto | 60.5K | 43.9% | 1 |
| Nov 2025 | Tushy | 42.4K | 30.8% | 2 |
| Nov 2025 | Bio Bidet | 12.1K | 8.8% | 3 |
| Nov 2025 | Brondell | 6.6K | 4.8% | 4 |
| Nov 2025 | Luxe Bidet | 6.6K | 4.8% | 5 |
| Nov 2025 | Kohler | 5.4K | 3.9% | 6 |
| Nov 2025 | Alpha Bidet | 2.4K | 1.7% | 7 |
| Nov 2025 | Coway | 1K | 0.73% | 8 |
| Nov 2025 | Veken | 720 | 0.52% | 9 |
| Dec 2025 | Tushy | 51.9K | 37.7% | 1 |
| Dec 2025 | Toto | 49.5K | 35.9% | 2 |
| Dec 2025 | Bio Bidet | 12.1K | 8.8% | 3 |
| Dec 2025 | Luxe Bidet | 9.9K | 7.2% | 4 |
| Dec 2025 | Brondell | 5.4K | 3.9% | 5 |
| Dec 2025 | Kohler | 4.4K | 3.2% | 6 |
| Dec 2025 | Alpha Bidet | 2.9K | 2.1% | 7 |
| Dec 2025 | Coway | 1K | 0.73% | 8 |
| Dec 2025 | Veken | 720 | 0.52% | 9 |
| Jan 2026 | Toto | 60.5K | 42.9% | 1 |
| Jan 2026 | Tushy | 43.4K | 30.8% | 2 |
| Jan 2026 | Bio Bidet | 12.1K | 8.6% | 3 |
| Jan 2026 | Luxe Bidet | 9.9K | 7% | 4 |
| Jan 2026 | Brondell | 5.4K | 3.8% | 5 |
| Jan 2026 | Kohler | 5.4K | 3.8% | 6 |
| Jan 2026 | Alpha Bidet | 2.4K | 1.7% | 7 |
| Jan 2026 | Coway | 1.3K | 0.92% | 8 |
| Jan 2026 | Veken | 720 | 0.51% | 9 |
| Feb 2026 | Toto | 49.5K | 43.7% | 1 |
| Feb 2026 | Tushy | 35K | 30.9% | 2 |
| Feb 2026 | Bio Bidet | 9.9K | 8.7% | 3 |
| Feb 2026 | Luxe Bidet | 6.6K | 5.8% | 4 |
| Feb 2026 | Brondell | 4.4K | 3.9% | 5 |
| Feb 2026 | Kohler | 4.4K | 3.9% | 6 |
| Feb 2026 | Alpha Bidet | 1.9K | 1.7% | 7 |
| Feb 2026 | Coway | 1K | 0.88% | 8 |
| Feb 2026 | Veken | 480 | 0.42% | 9 |
| Mar 2026 | Toto | 60.5K | 42.7% | 1 |
| Mar 2026 | Tushy | 51.1K | 36% | 2 |
| Mar 2026 | Bio Bidet | 9.9K | 7% | 3 |
| Mar 2026 | Luxe Bidet | 8.1K | 5.7% | 4 |
| Mar 2026 | Brondell | 4.4K | 3.1% | 5 |
| Mar 2026 | Kohler | 4.4K | 3.1% | 6 |
| Mar 2026 | Alpha Bidet | 1.9K | 1.3% | 7 |
| Mar 2026 | Coway | 1K | 0.71% | 8 |
| Mar 2026 | Veken | 480 | 0.34% | 9 |
| Apr 2026 | Toto | 60.5K | 48.8% | 1 |
| Apr 2026 | Tushy | 34.7K | 28% | 2 |
| Apr 2026 | Bio Bidet | 9.9K | 8% | 3 |
| Apr 2026 | Luxe Bidet | 6.6K | 5.3% | 4 |
| Apr 2026 | Brondell | 4.4K | 3.5% | 5 |
| Apr 2026 | Kohler | 4.4K | 3.5% | 6 |
| Apr 2026 | Alpha Bidet | 1.9K | 1.5% | 7 |
| Apr 2026 | Coway | 1K | 0.81% | 8 |
| Apr 2026 | Veken | 590 | 0.48% | 9 |
| May 2026 | Toto | 49.5K | 43.4% | 1 |
| May 2026 | Tushy | 34.7K | 30.4% | 2 |
| May 2026 | Bio Bidet | 9.9K | 8.7% | 3 |
| May 2026 | Luxe Bidet | 6.6K | 5.8% | 4 |
| May 2026 | Brondell | 5.4K | 4.7% | 5 |
| May 2026 | Kohler | 4.4K | 3.9% | 6 |
| May 2026 | Alpha Bidet | 1.9K | 1.7% | 7 |
| May 2026 | Coway | 1K | 0.88% | 8 |
| May 2026 | Veken | 590 | 0.52% | 9 |
| Jun 2026 | Toto | 49.5K | 47.5% | 1 |
| Jun 2026 | Tushy | 28.4K | 27.2% | 2 |
| Jun 2026 | Bio Bidet | 8.1K | 7.8% | 3 |
| Jun 2026 | Luxe Bidet | 6.6K | 6.3% | 4 |
| Jun 2026 | Brondell | 4.4K | 4.2% | 5 |
| Jun 2026 | Kohler | 3.6K | 3.5% | 6 |
| Jun 2026 | Alpha Bidet | 1.9K | 1.8% | 7 |
| Jun 2026 | Coway | 1.3K | 1.2% | 8 |
| Jun 2026 | Veken | 480 | 0.46% | 9 |
| Jul 2026 | Toto | 49.5K | 47.2% | 1 |
| Jul 2026 | Tushy | 28.4K | 27.1% | 2 |
| Jul 2026 | Bio Bidet | 8.1K | 7.7% | 3 |
| Jul 2026 | Luxe Bidet | 6.6K | 6.3% | 4 |
| Jul 2026 | Brondell | 4.4K | 4.2% | 5 |
| Jul 2026 | Kohler | 4.4K | 4.2% | 6 |
| Jul 2026 | Alpha Bidet | 1.9K | 1.8% | 7 |
| Jul 2026 | Coway | 1K | 0.95% | 8 |
| Jul 2026 | Veken | 590 | 0.56% | 9 |
| Aug 2026 | Toto | 49.5K | 46.3% | 1 |
| Aug 2026 | Tushy | 28.4K | 26.5% | 2 |
| Aug 2026 | Bio Bidet | 9.9K | 9.3% | 3 |
| Aug 2026 | Luxe Bidet | 6.6K | 6.2% | 4 |
| Aug 2026 | Brondell | 4.4K | 4.1% | 5 |
| Aug 2026 | Kohler | 4.4K | 4.1% | 6 |
| Aug 2026 | Alpha Bidet | 1.9K | 1.8% | 7 |
| Aug 2026 | Coway | 1.3K | 1.2% | 8 |
| Aug 2026 | Veken | 590 | 0.55% | 9 |
| Sep 2026 | Toto | 40.5K | 39.7% | 1 |
| Sep 2026 | Tushy | 34.7K | 34% | 2 |
| Sep 2026 | Bio Bidet | 8.1K | 7.9% | 3 |
| Sep 2026 | Luxe Bidet | 6.6K | 6.5% | 4 |
| Sep 2026 | Brondell | 4.4K | 4.3% | 5 |
| Sep 2026 | Kohler | 4.4K | 4.3% | 6 |
| Sep 2026 | Alpha Bidet | 1.9K | 1.9% | 7 |
| Sep 2026 | Coway | 1K | 0.98% | 8 |
| Sep 2026 | Veken | 480 | 0.47% | 9 |
| Oct 2026 | Toto | 60.5K | 47.2% | 1 |
| Oct 2026 | Tushy | 36K | 28.1% | 2 |
| Oct 2026 | Bio Bidet | 12.1K | 9.4% | 3 |
| Oct 2026 | Kohler | 5.4K | 4.2% | 4 |
| Oct 2026 | Luxe Bidet | 5.4K | 4.2% | 5 |
| Oct 2026 | Brondell | 4.4K | 3.4% | 6 |
| Oct 2026 | Alpha Bidet | 2.9K | 2.3% | 7 |
| Oct 2026 | Coway | 1K | 0.78% | 8 |
| Oct 2026 | Veken | 480 | 0.37% | 9 |

## How are branded searches counted for bidet brands?

- **Alpha Bidet**: Measured on the search term “alpha bidet”.
- **Bio Bidet**: Measured on the search term “bio bidet”.
- **Brondell**: Measured on the search term “brondell”.
- **Coway**: Measured on the search term “coway bidet”.
- **Kohler**: Measured on the search term “kohler bidet”.
- **Luxe Bidet**: Measured on the search term “luxe bidet”.
- **Toto**: Measured on the search term “toto washlet”.
- **Tushy**: Measured on the search terms “hellotushy” and “tushy bidet”, summed into one figure.
- **Veken**: Measured on the search term “veken bidet”.

- [Alpha Bidet](/demand/global-en/brands/alpha-bidet)
- [Bio Bidet](/demand/global-en/brands/bio-bidet)
- [Brondell](/demand/global-en/brands/brondell)
- [Coway](/demand/global-en/brands/coway)
- [Kohler](/demand/global-en/brands/kohler)
- [Luxe Bidet](/demand/global-en/brands/luxe-bidet)
- [Toto](/demand/global-en/brands/toto)
- [Tushy](/demand/global-en/brands/tushy)
- [Veken](/demand/global-en/brands/veken)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bidet brands worldwide?

In October 2026, Toto was the most searched among bidet brands worldwide, with an estimated 60.5K branded searches, 47.2% of all searches for the nine tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bidet brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/bidet-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bidet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.