--- title: "Bicycle brands: Which brands are most popular in search?" description: "Compare the bicycle brands drivers choose between. Share of Search among Merida, Trek, Cannondale, Cube, Specialized, Giant and Scott Sports, the bicycle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bicycle-brands" publisher: "Brandwave" --- # Bicycle brands: Which brands are most popular in search? Compare the bicycle brands drivers choose between. Share of Search among Merida, Trek, Cannondale, Cube, Specialized, Giant and Scott Sports, the bicycle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bicycle brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: Merida, 31.1% ## Which brand is most popular in search among bicycle brands worldwide? - In August 2026, Merida was the most searched among bicycle brands worldwide, with an estimated 673K branded searches and 31.1% estimated Share of Search within this set. - Trek is in 2nd place, 10.3 percentage points behind at 20.8% Share of Search. - Across the 11 months ending August 2026, Merida’s estimated Share of Search among bicycle brands worldwide decreased from 37.5% to 31.1%. - Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide increased from 16.8% to 20.8%. - Across the 11 months ending August 2026, Cube’s estimated Share of Search among bicycle brands worldwide increased from 7.5% to 11.4%. - Across the 11 months ending August 2026, Giant’s estimated Share of Search among bicycle brands worldwide decreased from 9.2% to 7.6%. - Across the 11 months ending August 2026, Merida’s estimated Share of Search among bicycle brands worldwide peaked at 42.4% in January 2026 and was lowest at 29.3% in June 2026. - Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide peaked at 20.8% in August 2026 and was lowest at 15.1% in February 2026. - Across the 11 months ending August 2026, Cannondale’s estimated Share of Search among bicycle brands worldwide peaked at 17.8% in March 2026 and was lowest at 11.7% in December 2025. - Across the 11 months ending August 2026, Cube’s estimated Share of Search among bicycle brands worldwide peaked at 11.4% in August 2026 and was lowest at 6.4% in December 2025. - Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bicycle brands worldwide peaked at 11.3% in April 2026 and was lowest at 8.3% in February 2026. - Across the 11 months ending August 2026, Giant’s estimated Share of Search among bicycle brands worldwide peaked at 9.6% in December 2025 and was lowest at 7.6% in August 2026. - Across the 11 months ending August 2026, Scott Sports’ estimated Share of Search among bicycle brands worldwide peaked at 7.2% in November 2025 and was lowest at 5.4% in February 2026. - Across the 11 months ending August 2026, Cube rose from 6th to 4th among bicycle brands worldwide. - Across the 11 months ending August 2026, Giant fell from 4th to 6th among bicycle brands worldwide. - Across the 11 months ending August 2026, Cannondale, Specialized and Scott Sports held steady: their estimated Share of Search among bicycle brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Merida vs Trek: compare search popularity](/demand/global-en/compare/merida-vs-trek): 31.1% against 20.8% Share of Search. - [Merida vs Cannondale: compare search popularity](/demand/global-en/compare/cannondale-vs-merida): 31.1% against 13.9% Share of Search. - [Merida vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-merida): 31.1% against 11.4% Share of Search. - [Merida vs Specialized: compare search popularity](/demand/global-en/compare/merida-vs-specialized): 31.1% against 9.3% Share of Search. - [Trek vs Cannondale: compare search popularity](/demand/global-en/compare/cannondale-vs-trek): 20.8% against 13.9% Share of Search. - [Trek vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-trek): 20.8% against 11.4% Share of Search. - [Trek vs Specialized: compare search popularity](/demand/global-en/compare/specialized-vs-trek): 20.8% against 9.3% Share of Search. - [Cannondale vs Cube: compare search popularity](/demand/global-en/compare/cannondale-vs-cube): 13.9% against 11.4% Share of Search. - [Cannondale vs Specialized: compare search popularity](/demand/global-en/compare/cannondale-vs-specialized): 13.9% against 9.3% Share of Search. - [Cube vs Specialized: compare search popularity](/demand/global-en/compare/cube-vs-specialized): 11.4% against 9.3% Share of Search. ## How did search popularity change for bicycle brands worldwide in August 2026? - In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%. - In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%. - In August 2026, Merida lost estimated Share of Search among bicycle brands worldwide, from 33.7% to 31.1%. - In August 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 15.1% to 13.9%. - In August 2026, Specialized lost estimated Share of Search among bicycle brands worldwide, from 10.1% to 9.3%. - In August 2026, Giant lost estimated Share of Search among bicycle brands worldwide, from 8.3% to 7.6%. - Estimated monthly branded searches for Scott Sports worldwide rose 14.9% over 11 measured months, from 109K to 125K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Merida | 31.1% | 673K | 0.0% | Merida | | 2 | Trek | 20.8% | 450K | +22.3% | Trek | | 3 | Cannondale | 13.9% | 301K | 0.0% | Cannondale | | 4 | Cube | 11.4% | 246K | +49.1% | Cube | | 5 | Specialized | 9.3% | 201K | 0.0% | Specialized | | 6 | Giant | 7.6% | 165K | 0.0% | Giant | | 7 | Scott Sports | 5.8% | 125K | 0.0% | Scott Sports | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Merida | 673K | 37.5% | 1 | | Oct 2025 | Trek | 301K | 16.8% | 2 | | Oct 2025 | Cannondale | 246K | 13.7% | 3 | | Oct 2025 | Giant | 165K | 9.2% | 4 | | Oct 2025 | Specialized | 165K | 9.2% | 5 | | Oct 2025 | Cube | 135K | 7.5% | 6 | | Oct 2025 | Scott Sports | 109K | 6.1% | 7 | | Nov 2025 | Merida | 550K | 36.3% | 1 | | Nov 2025 | Trek | 246K | 16.2% | 2 | | Nov 2025 | Cannondale | 201K | 13.3% | 3 | | Nov 2025 | Specialized | 165K | 10.9% | 4 | | Nov 2025 | Giant | 135K | 8.9% | 5 | | Nov 2025 | Cube | 110K | 7.3% | 6 | | Nov 2025 | Scott Sports | 109K | 7.2% | 7 | | Dec 2025 | Merida | 550K | 39% | 1 | | Dec 2025 | Trek | 246K | 17.4% | 2 | | Dec 2025 | Cannondale | 165K | 11.7% | 3 | | Dec 2025 | Giant | 135K | 9.6% | 4 | | Dec 2025 | Specialized | 135K | 9.6% | 5 | | Dec 2025 | Cube | 90.5K | 6.4% | 6 | | Dec 2025 | Scott Sports | 88.8K | 6.3% | 7 | | Jan 2026 | Merida | 673K | 42.4% | 1 | | Jan 2026 | Trek | 246K | 15.5% | 2 | | Jan 2026 | Cannondale | 201K | 12.7% | 3 | | Jan 2026 | Giant | 135K | 8.5% | 4 | | Jan 2026 | Specialized | 135K | 8.5% | 5 | | Jan 2026 | Cube | 110K | 6.9% | 6 | | Jan 2026 | Scott Sports | 88.8K | 5.6% | 7 | | Feb 2026 | Merida | 673K | 41.2% | 1 | | Feb 2026 | Cannondale | 246K | 15.1% | 2 | | Feb 2026 | Trek | 246K | 15.1% | 3 | | Feb 2026 | Giant | 135K | 8.3% | 4 | | Feb 2026 | Specialized | 135K | 8.3% | 5 | | Feb 2026 | Cube | 110K | 6.7% | 6 | | Feb 2026 | Scott Sports | 88.8K | 5.4% | 7 | | Mar 2026 | Merida | 673K | 32.5% | 1 | | Mar 2026 | Cannondale | 368K | 17.8% | 2 | | Mar 2026 | Trek | 368K | 17.8% | 3 | | Mar 2026 | Specialized | 201K | 9.7% | 4 | | Mar 2026 | Cube | 165K | 8% | 5 | | Mar 2026 | Giant | 165K | 8% | 6 | | Mar 2026 | Scott Sports | 128K | 6.2% | 7 | | Apr 2026 | Merida | 673K | 30.8% | 1 | | Apr 2026 | Cannondale | 368K | 16.9% | 2 | | Apr 2026 | Trek | 368K | 16.9% | 3 | | Apr 2026 | Specialized | 246K | 11.3% | 4 | | Apr 2026 | Cube | 201K | 9.2% | 5 | | Apr 2026 | Giant | 201K | 9.2% | 6 | | Apr 2026 | Scott Sports | 125K | 5.7% | 7 | | May 2026 | Merida | 673K | 29.7% | 1 | | May 2026 | Trek | 450K | 19.9% | 2 | | May 2026 | Cannondale | 368K | 16.3% | 3 | | May 2026 | Specialized | 246K | 10.9% | 4 | | May 2026 | Cube | 201K | 8.9% | 5 | | May 2026 | Giant | 201K | 8.9% | 6 | | May 2026 | Scott Sports | 125K | 5.5% | 7 | | Jun 2026 | Merida | 550K | 29.3% | 1 | | Jun 2026 | Trek | 368K | 19.6% | 2 | | Jun 2026 | Cannondale | 301K | 16.1% | 3 | | Jun 2026 | Specialized | 201K | 10.7% | 4 | | Jun 2026 | Cube | 165K | 8.8% | 5 | | Jun 2026 | Giant | 165K | 8.8% | 6 | | Jun 2026 | Scott Sports | 125K | 6.7% | 7 | | Jul 2026 | Merida | 673K | 33.7% | 1 | | Jul 2026 | Trek | 368K | 18.4% | 2 | | Jul 2026 | Cannondale | 301K | 15.1% | 3 | | Jul 2026 | Specialized | 201K | 10.1% | 4 | | Jul 2026 | Cube | 165K | 8.3% | 5 | | Jul 2026 | Giant | 165K | 8.3% | 6 | | Jul 2026 | Scott Sports | 125K | 6.2% | 7 | | Aug 2026 | Merida | 673K | 31.1% | 1 | | Aug 2026 | Trek | 450K | 20.8% | 2 | | Aug 2026 | Cannondale | 301K | 13.9% | 3 | | Aug 2026 | Cube | 246K | 11.4% | 4 | | Aug 2026 | Specialized | 201K | 9.3% | 5 | | Aug 2026 | Giant | 165K | 7.6% | 6 | | Aug 2026 | Scott Sports | 125K | 5.8% | 7 | | Sep 2026 | Cannondale | — | — | — | | Sep 2026 | Cube | — | — | — | | Sep 2026 | Giant | — | — | — | | Sep 2026 | Merida | — | — | — | | Sep 2026 | Scott Sports | — | — | — | | Sep 2026 | Specialized | — | — | — | | Sep 2026 | Trek | — | — | — | ## What is being compared - **Cannondale**: Measured on the search term “cannondale”. - **Cube**: Measured on the search term “cube bike”. - **Giant**: Measured on the search term “giant bike”. - **Merida**: Measured on the search term “merida”. - **Scott Sports**: Measured on the search terms “scott bikes” and “scott sports”, summed into one figure. - **Specialized**: Measured on the search term “specialized bike”. - **Trek**: Measured on the search term “trek bike”. - [Cannondale](/demand/global-en/brands/cannondale) - [Cube](/demand/global-en/brands/cube) - [Giant](/demand/global-en/brands/giant) - [Merida](/demand/global-en/brands/merida) - [Scott Sports](/demand/global-en/brands/scott-sports) - [Specialized](/demand/global-en/brands/specialized) - [Trek](/demand/global-en/brands/trek) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bicycle brands worldwide? In August 2026, Merida was the most searched among bicycle brands worldwide, with an estimated 673K branded searches and 31.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bicycle brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bicycle-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bicycle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.