---
title: "Black+Decker vs Makita: Which is searched more?"
description: "Is Black+Decker or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Belt sander brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/belt-sander-brands/compare/black-and-decker-vs-makita"
publisher: "Brandwave"
---

# Black+Decker vs Makita: Which is searched more?

Is Black+Decker or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Belt sander brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black+Decker and Makita
- **Competitive set**: Belt sander brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black+Decker Share of Search**: 7.4%
- **Makita Share of Search**: 27.8%

## Is Black+Decker or Makita more popular in search?

- In September 2026, Makita had more branded searches than Black+Decker among belt sander brands worldwide. Makita had about 823,000 branded searches, while Black+Decker had 220,000. Makita made up 27.8% of all belt sander brand searches we track, and Black+Decker accounted for 7.4%.
- Makita was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among belt sander brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands worldwide moved from 36.3% to 27.8%, and its estimated monthly branded searches moved from 1.2M to 823K.

## Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Black+Decker did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Festool | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Grizzly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about belt sander brands

- Asked ChatGPT "Which belt sander brand should I buy?": 1. Makita, 2. Bosch, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What are the best belt sander brands?": 1. Makita, 2. Bosch, 3. DeWalt, 4. Festool, 5. Ryobi
- Asked ChatGPT "What's the best belt sander brand for woodworking projects?": 1. Makita, 2. Bosch, 3. DeWalt, 4. Ryobi
- Searched Google, AI Overview "best belt sander": 1. Makita, 2. Ryobi
- Searched Google, AI Overview "belt sander for woodworking": 1. Makita

Not named in any answer: Craftsman, Black+Decker and Grizzly.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for belt sander brands worldwide in September 2026?

- In September 2026, Festool overtook Black+Decker to rank 5th among belt sander brands worldwide, with 8.3% of the searches.
- In September 2026, Makita gained share of searches among belt sander brands worldwide, from 27.1% to 27.8%.
- Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Month by month

| Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 7.3% | 6 | 1.2M | 36.3% | 1 |
| Nov 2025 | 270K | 7.1% | 5 | 1.2M | 32% | 1 |
| Dec 2025 | 245K | 7.2% | 6 | 1M | 29.3% | 1 |
| Jan 2026 | 220K | 7.4% | 6 | 823K | 27.5% | 1 |
| Feb 2026 | 201K | 6.9% | 6 | 823K | 28.3% | 1 |
| Mar 2026 | 220K | 6.3% | 6 | 1M | 28.8% | 1 |
| Apr 2026 | 220K | 7% | 6 | 823K | 26.1% | 1 |
| May 2026 | 270K | 8.3% | 5 | 823K | 25.2% | 2 |
| Jun 2026 | 245K | 7.5% | 6 | 823K | 25.2% | 2 |
| Jul 2026 | 220K | 8% | 5 | 673K | 24.4% | 2 |
| Aug 2026 | 220K | 7.2% | 5 | 823K | 27.1% | 1 |
| Sep 2026 | 220K | 7.4% | 6 | 823K | 27.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black+Decker’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black+Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Makita**: Measured on the search term “makita”.

- [Black+Decker profile](/demand/global-en/brands/black-and-decker)
- [Makita profile](/demand/global-en/brands/makita)
- [All belt sander brands worldwide](/demand/global-en/categories/belt-sander-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Black+Decker or Makita more popular in search?

In September 2026, Makita had more branded searches than Black+Decker among belt sander brands worldwide. Makita had about 823,000 branded searches, while Black+Decker had 220,000. Makita made up 27.8% of all belt sander brand searches we track, and Black+Decker accounted for 7.4%.

## Cite this page

Brandwave. "Black+Decker vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/belt-sander-brands/compare/black-and-decker-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/belt-sander-brands/compare/black-and-decker-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
