--- title: "Belgian waffle maker brands: Which are searched most?" description: "Compare the belgian waffle maker brands people buy. Share of Search among Ninja, Cuisinart, Breville and All-Clad, the belgian waffle maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/belgian-waffle-maker-brands" publisher: "Brandwave" --- # Belgian waffle maker brands: Which are searched most? Compare the belgian waffle maker brands people buy. Share of Search among Ninja, Cuisinart, Breville and All-Clad, the belgian waffle maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Belgian waffle maker brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ninja, 62.8% ## Which brand is most popular in search among belgian waffle maker brands worldwide? - In September 2026, Ninja was the most searched among belgian waffle maker brands worldwide, with an estimated 823K branded searches and 62.8% estimated Share of Search within this set. - Cuisinart is in 2nd place, 46.5 percentage points behind at 16.2% Share of Search. - Across the 12 months ending September 2026, Ninja’s estimated Share of Search among belgian waffle maker brands worldwide increased from 61% to 62.8%. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among belgian waffle maker brands worldwide decreased from 19% to 16.2%. - Across the 12 months ending September 2026, Breville’s estimated Share of Search among belgian waffle maker brands worldwide increased from 10% to 12.6%. - Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among belgian waffle maker brands worldwide decreased from 10% to 8.4%. - Across the 12 months ending September 2026, Ninja’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 64.3% in April 2026 and was lowest at 56.4% in December 2025. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 22.5% in January 2026 and was lowest at 14.9% in June 2026. - Across the 12 months ending September 2026, Breville’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 12.6% in September 2026 and was lowest at 9.5% in June 2026. - Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 17.4% in June 2026 and was lowest at 8.1% in March 2026. - Across the 12 months ending September 2026, Breville rose from 4th to 3rd among belgian waffle maker brands worldwide. - Across the 12 months ending September 2026, All-Clad fell from 3rd to 4th among belgian waffle maker brands worldwide. ## Compare search popularity between leading brands - [Ninja vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-ninja-kitchen): 62.8% against 16.2% Share of Search. - [Ninja vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-ninja-kitchen): 62.8% against 12.6% Share of Search. - [Ninja vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-ninja-kitchen): 62.8% against 8.4% Share of Search. - [Cuisinart vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 16.2% against 12.6% Share of Search. - [Cuisinart vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-cuisinart): 16.2% against 8.4% Share of Search. - [Breville vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-breville): 12.6% against 8.4% Share of Search. ## How did search popularity change for belgian waffle maker brands worldwide in September 2026? - In September 2026, Breville gained estimated Share of Search among belgian waffle maker brands worldwide, from 10.2% to 12.6%. - In September 2026, Ninja gained estimated Share of Search among belgian waffle maker brands worldwide, from 62.3% to 62.8%. - In September 2026, Cuisinart lost estimated Share of Search among belgian waffle maker brands worldwide, from 19.2% to 16.2%. - Estimated monthly branded searches for All-Clad worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ninja | 62.8% | 823K | 0.0% | SharkNinja | | 2 | Cuisinart | 16.2% | 213K | -16.0% | Cuisinart | | 3 | Breville | 12.6% | 165K | +22.2% | Breville | | 4 | All-Clad | 8.4% | 110K | 0.0% | All-Clad | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ninja | 823K | 61% | 1 | | Oct 2025 | Cuisinart | 256K | 19% | 2 | | Oct 2025 | All-Clad | 135K | 10% | 3 | | Oct 2025 | Breville | 135K | 10% | 4 | | Nov 2025 | Ninja | 1.2M | 56.9% | 1 | | Nov 2025 | Cuisinart | 433K | 20.2% | 2 | | Nov 2025 | All-Clad | 246K | 11.5% | 3 | | Nov 2025 | Breville | 246K | 11.5% | 4 | | Dec 2025 | Ninja | 1.2M | 56.4% | 1 | | Dec 2025 | Cuisinart | 452K | 20.9% | 2 | | Dec 2025 | All-Clad | 246K | 11.4% | 3 | | Dec 2025 | Breville | 246K | 11.4% | 4 | | Jan 2026 | Ninja | 1M | 58.3% | 1 | | Jan 2026 | Cuisinart | 386K | 22.5% | 2 | | Jan 2026 | All-Clad | 165K | 9.6% | 3 | | Jan 2026 | Breville | 165K | 9.6% | 4 | | Feb 2026 | Ninja | 823K | 62.1% | 1 | | Feb 2026 | Cuisinart | 233K | 17.5% | 2 | | Feb 2026 | All-Clad | 135K | 10.2% | 3 | | Feb 2026 | Breville | 135K | 10.2% | 4 | | Mar 2026 | Ninja | 823K | 60.6% | 1 | | Mar 2026 | Cuisinart | 290K | 21.3% | 2 | | Mar 2026 | Breville | 135K | 9.9% | 3 | | Mar 2026 | All-Clad | 110K | 8.1% | 4 | | Apr 2026 | Ninja | 823K | 64.3% | 1 | | Apr 2026 | Cuisinart | 213K | 16.6% | 2 | | Apr 2026 | Breville | 135K | 10.5% | 3 | | Apr 2026 | All-Clad | 110K | 8.6% | 4 | | May 2026 | Ninja | 673K | 57.8% | 1 | | May 2026 | Cuisinart | 246K | 21.1% | 2 | | May 2026 | Breville | 135K | 11.6% | 3 | | May 2026 | All-Clad | 110K | 9.4% | 4 | | Jun 2026 | Ninja | 823K | 58.2% | 1 | | Jun 2026 | All-Clad | 246K | 17.4% | 2 | | Jun 2026 | Cuisinart | 210K | 14.9% | 3 | | Jun 2026 | Breville | 135K | 9.5% | 4 | | Jul 2026 | Ninja | 673K | 57.8% | 1 | | Jul 2026 | Cuisinart | 246K | 21.1% | 2 | | Jul 2026 | Breville | 135K | 11.6% | 3 | | Jul 2026 | All-Clad | 110K | 9.4% | 4 | | Aug 2026 | Ninja | 823K | 62.3% | 1 | | Aug 2026 | Cuisinart | 254K | 19.2% | 2 | | Aug 2026 | Breville | 135K | 10.2% | 3 | | Aug 2026 | All-Clad | 110K | 8.3% | 4 | | Sep 2026 | Ninja | 823K | 62.8% | 1 | | Sep 2026 | Cuisinart | 213K | 16.2% | 2 | | Sep 2026 | Breville | 165K | 12.6% | 3 | | Sep 2026 | All-Clad | 110K | 8.4% | 4 | ## What is being compared - **All-Clad**: Measured on the search term “all-clad”. - **Breville**: Measured on the search term “breville barista express”. - **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure. - **Ninja**: Measured on the search term “ninja air fryer”. - [All-Clad](/demand/global-en/brands/all-clad) - [Breville](/demand/global-en/brands/breville) - [Cuisinart](/demand/global-en/brands/cuisinart) - [Ninja](/demand/global-en/brands/ninja-kitchen) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among belgian waffle maker brands worldwide? In September 2026, Ninja was the most searched among belgian waffle maker brands worldwide, with an estimated 823K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Belgian waffle maker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/belgian-waffle-maker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/belgian-waffle-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.