---
title: "Bed sheet brands: Which brands are most popular in search?"
description: "Compare the bed sheet brands people buy. Share of Search among Sheridan, Brooklinen, Parachute, Emma Sleep, Bed Threads and Slumberdown, the bed sheet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bed-sheet-brands"
publisher: "Brandwave"
---

# Bed sheet brands: Which brands are most popular in search?

Compare the bed sheet brands people buy. Share of Search among Sheridan, Brooklinen, Parachute, Emma Sleep, Bed Threads and Slumberdown, the bed sheet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bed sheet brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sheridan, 48.1%

## Which brand is most popular in search among bed sheet brands worldwide?

- In August 2026, Sheridan was the most searched among bed sheet brands worldwide, with an estimated 301K branded searches and 48.1% estimated Share of Search within this set.
- Brooklinen is in 2nd place, 22 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide decreased from 50% to 48.1%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide increased from 7.6% to 10.6%.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide peaked at 57.1% in December 2025 and was lowest at 42.4% in November 2025.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide peaked at 32.3% in November 2025 and was lowest at 20.1% in January 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide peaked at 21% in January 2026 and was lowest at 6.1% in December 2025.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed sheet brands worldwide peaked at 10.4% in November 2025 and was lowest at 6.3% in December 2025.
- Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide peaked at 7% in November 2025 and was lowest at 4.1% in January 2026.
- Across the 11 months ending August 2026, Parachute rose from 4th to 3rd among bed sheet brands worldwide.
- Across the 11 months ending August 2026, Emma Sleep fell from 3rd to 4th among bed sheet brands worldwide.
- Across the 11 months ending August 2026, Brooklinen, Bed Threads and Slumberdown held steady: their estimated Share of Search among bed sheet brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sheridan vs Brooklinen: compare search popularity](/demand/global-en/compare/brooklinen-vs-sheridan): 48.1% against 26.1% Share of Search.
- [Sheridan vs Parachute: compare search popularity](/demand/global-en/compare/parachute-vs-sheridan): 48.1% against 10.6% Share of Search.
- [Sheridan vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-sheridan): 48.1% against 9.7% Share of Search.
- [Sheridan vs Bed Threads: compare search popularity](/demand/global-en/compare/bed-threads-vs-sheridan): 48.1% against 5.3% Share of Search.
- [Brooklinen vs Parachute: compare search popularity](/demand/global-en/compare/brooklinen-vs-parachute): 26.1% against 10.6% Share of Search.
- [Brooklinen vs Emma Sleep: compare search popularity](/demand/global-en/compare/brooklinen-vs-emma-sleep): 26.1% against 9.7% Share of Search.
- [Brooklinen vs Bed Threads: compare search popularity](/demand/global-en/compare/bed-threads-vs-brooklinen): 26.1% against 5.3% Share of Search.
- [Parachute vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-parachute): 10.6% against 9.7% Share of Search.
- [Parachute vs Bed Threads: compare search popularity](/demand/global-en/compare/bed-threads-vs-parachute): 10.6% against 5.3% Share of Search.
- [Emma Sleep vs Bed Threads: compare search popularity](/demand/global-en/compare/bed-threads-vs-emma-sleep): 9.7% against 5.3% Share of Search.

## How did search popularity change for bed sheet brands worldwide in August 2026?

- In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.
- In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.
- In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.
- In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%.
- Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sheridan | 48.1% | 301K | 0.0% | Sheridan |
| 2 | Brooklinen | 26.1% | 163K | +1.1% | Brooklinen |
| 3 | Parachute | 10.6% | 66.1K | +15.3% | Parachute |
| 4 | Emma Sleep | 9.7% | 60.5K | +22.2% | Emma Sleep |
| 5 | Bed Threads | 5.3% | 33.1K | 0.0% | Bed Threads |
| 6 | Slumberdown | 0.3% | 1.9K | +46.2% | Slumberdown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sheridan | 301K | 50% | 1 |
| Oct 2025 | Brooklinen | 159K | 26.4% | 2 |
| Oct 2025 | Emma Sleep | 60.5K | 10.1% | 3 |
| Oct 2025 | Parachute | 45.8K | 7.6% | 4 |
| Oct 2025 | Bed Threads | 33.1K | 5.5% | 5 |
| Oct 2025 | Slumberdown | 2.4K | 0.4% | 6 |
| Nov 2025 | Sheridan | 368K | 42.4% | 1 |
| Nov 2025 | Brooklinen | 280K | 32.3% | 2 |
| Nov 2025 | Emma Sleep | 90.5K | 10.4% | 3 |
| Nov 2025 | Parachute | 65.2K | 7.5% | 4 |
| Nov 2025 | Bed Threads | 60.5K | 7% | 5 |
| Nov 2025 | Slumberdown | 2.9K | 0.33% | 6 |
| Dec 2025 | Sheridan | 450K | 57.1% | 1 |
| Dec 2025 | Brooklinen | 198K | 25.1% | 2 |
| Dec 2025 | Emma Sleep | 49.5K | 6.3% | 3 |
| Dec 2025 | Parachute | 48.1K | 6.1% | 4 |
| Dec 2025 | Bed Threads | 40.5K | 5.1% | 5 |
| Dec 2025 | Slumberdown | 2.4K | 0.3% | 6 |
| Jan 2026 | Sheridan | 368K | 45.4% | 1 |
| Jan 2026 | Parachute | 170K | 21% | 2 |
| Jan 2026 | Brooklinen | 163K | 20.1% | 3 |
| Jan 2026 | Emma Sleep | 74K | 9.1% | 4 |
| Jan 2026 | Bed Threads | 33.1K | 4.1% | 5 |
| Jan 2026 | Slumberdown | 2.9K | 0.36% | 6 |
| Feb 2026 | Sheridan | 301K | 51.8% | 1 |
| Feb 2026 | Brooklinen | 133K | 22.9% | 2 |
| Feb 2026 | Parachute | 69.1K | 11.9% | 3 |
| Feb 2026 | Emma Sleep | 49.5K | 8.5% | 4 |
| Feb 2026 | Bed Threads | 27.1K | 4.7% | 5 |
| Feb 2026 | Slumberdown | 1.6K | 0.28% | 6 |
| Mar 2026 | Sheridan | 301K | 49.8% | 1 |
| Mar 2026 | Brooklinen | 161K | 26.7% | 2 |
| Mar 2026 | Parachute | 49.7K | 8.2% | 3 |
| Mar 2026 | Emma Sleep | 49.5K | 8.2% | 4 |
| Mar 2026 | Bed Threads | 40.5K | 6.7% | 5 |
| Mar 2026 | Slumberdown | 1.9K | 0.31% | 6 |
| Apr 2026 | Sheridan | 301K | 51.3% | 1 |
| Apr 2026 | Brooklinen | 157K | 26.8% | 2 |
| Apr 2026 | Emma Sleep | 49.5K | 8.4% | 3 |
| Apr 2026 | Parachute | 44.5K | 7.6% | 4 |
| Apr 2026 | Bed Threads | 33.1K | 5.6% | 5 |
| Apr 2026 | Slumberdown | 1.6K | 0.27% | 6 |
| May 2026 | Sheridan | 301K | 46.9% | 1 |
| May 2026 | Brooklinen | 192K | 30% | 2 |
| May 2026 | Parachute | 64K | 10% | 3 |
| May 2026 | Emma Sleep | 49.5K | 7.7% | 4 |
| May 2026 | Bed Threads | 33.1K | 5.2% | 5 |
| May 2026 | Slumberdown | 1.6K | 0.25% | 6 |
| Jun 2026 | Sheridan | 301K | 50.5% | 1 |
| Jun 2026 | Brooklinen | 162K | 27.2% | 2 |
| Jun 2026 | Emma Sleep | 49.5K | 8.3% | 3 |
| Jun 2026 | Parachute | 41.2K | 6.9% | 4 |
| Jun 2026 | Bed Threads | 40.5K | 6.8% | 5 |
| Jun 2026 | Slumberdown | 1.3K | 0.22% | 6 |
| Jul 2026 | Sheridan | 301K | 49.9% | 1 |
| Jul 2026 | Brooklinen | 161K | 26.7% | 2 |
| Jul 2026 | Parachute | 57.3K | 9.5% | 3 |
| Jul 2026 | Emma Sleep | 49.5K | 8.2% | 4 |
| Jul 2026 | Bed Threads | 33.1K | 5.5% | 5 |
| Jul 2026 | Slumberdown | 1.3K | 0.22% | 6 |
| Aug 2026 | Sheridan | 301K | 48.1% | 1 |
| Aug 2026 | Brooklinen | 163K | 26.1% | 2 |
| Aug 2026 | Parachute | 66.1K | 10.6% | 3 |
| Aug 2026 | Emma Sleep | 60.5K | 9.7% | 4 |
| Aug 2026 | Bed Threads | 33.1K | 5.3% | 5 |
| Aug 2026 | Slumberdown | 1.9K | 0.3% | 6 |
| Sep 2026 | Bed Threads | — | — | — |
| Sep 2026 | Brooklinen | — | — | — |
| Sep 2026 | Emma Sleep | — | — | — |
| Sep 2026 | Parachute | — | — | — |
| Sep 2026 | Sheridan | — | — | — |
| Sep 2026 | Slumberdown | — | — | — |

## What is being compared

- **Bed Threads**: Measured on the search term “bed threads”.
- **Brooklinen**: Measured on the search terms “brooklinen”, “brooklinen bedding”, “brooklinen classic”, “brooklinen com”, “brooklinen linen”, “brooklinen luxe”, “brooklinen sheets” and “linen brooklinen”, summed into one figure.
- **Emma Sleep**: Measured on the search term “emma sleep”.
- **Parachute**: Measured on the search terms “parachute bedding”, “parachute home”, “parachute linen”, “parachute percale”, “parachute sheets” and “parachutehome com”, summed into one figure.
- **Sheridan**: Measured on the search term “sheridan”.
- **Slumberdown**: Measured on the search term “slumberdown”.

- [Bed Threads](/demand/global-en/brands/bed-threads)
- [Brooklinen](/demand/global-en/brands/brooklinen)
- [Emma Sleep](/demand/global-en/brands/emma-sleep)
- [Parachute](/demand/global-en/brands/parachute)
- [Sheridan](/demand/global-en/brands/sheridan)
- [Slumberdown](/demand/global-en/brands/slumberdown)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bed sheet brands worldwide?

In August 2026, Sheridan was the most searched among bed sheet brands worldwide, with an estimated 301K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bed sheet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bed-sheet-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bed-sheet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.