--- title: "Bed frames: Which are searched most?" description: "Compare the brands people buy bed frames from. Share of Search among IKEA, Thuma, Floyd, Zinus, Nectar Sleep, Article, Castlery, Sleep Number, Avocado, Saatva, Emma Sleep, Mellow and Novilla, the bed frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bed-frames" publisher: "Brandwave" --- # Bed frames: Which are searched most? Compare the brands people buy bed frames from. Share of Search among IKEA, Thuma, Floyd, Zinus, Nectar Sleep, Article, Castlery, Sleep Number, Avocado, Saatva, Emma Sleep, Mellow and Novilla, the bed frames Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bed frames - **Market**: Global - **Brands compared**: 13 - **Month measured**: Sep 2026 - **Highest Share of Search**: IKEA, 47.8% ## Which brand is most popular in search among bed frames worldwide? - In September 2026, IKEA was the most searched among bed frames worldwide, with an estimated 162K branded searches, 47.8% of all searches for the 13 we track. - Thuma is in 2nd place, 11.4 percentage points behind at 36.5%. - Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide increased from 35.4% to 36.5%. - Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide decreased from 6.1% to 5.2%. - Across the 12 months ending September 2026, IKEA’s share of searches among bed frames worldwide peaked at 52.5% in June 2026 and was lowest at 41.4% in March 2026. - Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide peaked at 39.2% in November 2025 and was lowest at 32% in January 2026. - Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide peaked at 6.5% in December 2025 and was lowest at 4.5% in July 2026. - Across the 12 months ending September 2026, Zinus’ share of searches among bed frames worldwide peaked at 8.2% in March 2026 and was lowest at 3.2% in June 2026. - Across the 12 months ending September 2026, Nectar Sleep’s share of searches among bed frames worldwide peaked at 3.9% in May 2026 and was lowest at 2.8% in October 2025. - Across the 12 months ending September 2026, Avocado rose from 11th to 9th among bed frames worldwide. - Across the 12 months ending September 2026, Saatva fell from 9th to 10th among bed frames worldwide. - Across the 12 months ending September 2026, Emma Sleep fell from 10th to 11th among bed frames worldwide. - Across the 12 months ending September 2026, IKEA, Zinus, Nectar Sleep, Article, Castlery, Sleep Number, Mellow and Novilla held steady: their share of searches among bed frames worldwide each moved less than 0.5 percentage points. ## Top bed frames in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA and Thuma were mentioned most often, in four of the five answers. Thuma was recommended most often, coming first in three out of four answers that gave a list. Saatva was second, and IKEA was third. Floyd, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thuma | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Saatva | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | IKEA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zinus | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Article | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Floyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nectar Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castlery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sleep Number | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Avocado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Novilla | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed frames - Asked ChatGPT "Which bed frame brand should I buy?": 1. Thuma, 2. IKEA, 3. Zinus - Asked ChatGPT "What are the best bed frame brands?": 1. Thuma, 2. Saatva, 3. Article, 4. IKEA - Asked ChatGPT "What's the best bed frame brand for a sturdy, quiet frame?": 1. Thuma, 2. Zinus - Searched Google, AI Overview "bed frame": 1. IKEA - Searched Google, AI Overview "best bed frame": 1. Saatva, 2. Thuma, 3. IKEA, 4. Article, 5. Zinus Not named in any answer: Floyd, Nectar Sleep, Castlery, Sleep Number, Avocado, Emma Sleep, Mellow and Novilla. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [IKEA vs Thuma: compare search popularity](/demand/global-en/compare/ikea-vs-thuma): 47.8% against 36.5% Share of Search. - [IKEA vs Floyd: compare search popularity](/demand/global-en/compare/floyd-vs-ikea): 47.8% against 5.2% Share of Search. - [IKEA vs Zinus: compare search popularity](/demand/global-en/compare/ikea-vs-zinus): 47.8% against 3.6% Share of Search. - [IKEA vs Nectar Sleep: compare search popularity](/demand/global-en/compare/ikea-vs-nectar-sleep): 47.8% against 2.9% Share of Search. - [Thuma vs Floyd: compare search popularity](/demand/global-en/compare/floyd-vs-thuma): 36.5% against 5.2% Share of Search. - [Thuma vs Zinus: compare search popularity](/demand/global-en/compare/thuma-vs-zinus): 36.5% against 3.6% Share of Search. - [Thuma vs Nectar Sleep: compare search popularity](/demand/global-en/compare/nectar-sleep-vs-thuma): 36.5% against 2.9% Share of Search. - [Floyd vs Zinus: compare search popularity](/demand/global-en/compare/floyd-vs-zinus): 5.2% against 3.6% Share of Search. - [Floyd vs Nectar Sleep: compare search popularity](/demand/global-en/compare/floyd-vs-nectar-sleep): 5.2% against 2.9% Share of Search. - [Zinus vs Nectar Sleep: compare search popularity](/demand/global-en/compare/nectar-sleep-vs-zinus): 3.6% against 2.9% Share of Search. ## How did search popularity change for bed frames worldwide in September 2026? - In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%. - In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%. - In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%. - In September 2026, Zinus rose from 5th to 4th among bed frames worldwide. - Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. - Estimated monthly branded searches for Emma Sleep worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Floyd worldwide fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 47.8% | 162K | -18.2% | IKEA New Zealand Limited | | 2 | Thuma | 36.5% | 124K | -5.6% | Thuma | | 3 | Floyd | 5.2% | 17.5K | -18.2% | Floyd | | 4 | Zinus | 3.6% | 12.1K | -18.2% | Zinus | | 5 | Nectar Sleep | 2.9% | 9.9K | -33.1% | Nectar Sleep | | 6 | Article | 0.86% | 2.9K | 0.0% | Article | | 7 | Castlery | 0.71% | 2.4K | -17.2% | Castlery | | 8 | Sleep Number | 0.71% | 2.4K | -17.2% | Sleep Number | | 9 | Avocado | 0.56% | 1.9K | 0.0% | Avocado | | 10 | Saatva | 0.56% | 1.9K | 0.0% | Saatva | | 11 | Emma Sleep | 0.38% | 1.3K | 0.0% | Emma Sleep | | 12 | Mellow | 0.21% | 720 | -18.2% | Mellow | | 13 | Novilla | 0.09% | 320 | -33.3% | Novilla | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 168K | 48.1% | 1 | | Oct 2025 | Thuma | 124K | 35.4% | 2 | | Oct 2025 | Floyd | 21.4K | 6.1% | 3 | | Oct 2025 | Zinus | 12.1K | 3.5% | 4 | | Oct 2025 | Nectar Sleep | 9.9K | 2.8% | 5 | | Oct 2025 | Article | 2.9K | 0.83% | 6 | | Oct 2025 | Castlery | 2.9K | 0.83% | 7 | | Oct 2025 | Sleep Number | 2.9K | 0.83% | 8 | | Oct 2025 | Saatva | 1.9K | 0.54% | 9 | | Oct 2025 | Emma Sleep | 1.6K | 0.46% | 10 | | Oct 2025 | Avocado | 1.3K | 0.37% | 11 | | Oct 2025 | Mellow | 720 | 0.21% | 12 | | Oct 2025 | Novilla | 210 | 0.06% | 13 | | Nov 2025 | IKEA | 168K | 43.8% | 1 | | Nov 2025 | Thuma | 151K | 39.2% | 2 | | Nov 2025 | Floyd | 21.4K | 5.6% | 3 | | Nov 2025 | Zinus | 14.8K | 3.9% | 4 | | Nov 2025 | Nectar Sleep | 12.1K | 3.1% | 5 | | Nov 2025 | Article | 3.6K | 0.94% | 6 | | Nov 2025 | Castlery | 3.6K | 0.94% | 7 | | Nov 2025 | Sleep Number | 3.6K | 0.94% | 8 | | Nov 2025 | Avocado | 1.9K | 0.49% | 9 | | Nov 2025 | Saatva | 1.9K | 0.49% | 10 | | Nov 2025 | Emma Sleep | 1.6K | 0.42% | 11 | | Nov 2025 | Mellow | 880 | 0.23% | 12 | | Nov 2025 | Novilla | 210 | 0.05% | 13 | | Dec 2025 | IKEA | 137K | 44.2% | 1 | | Dec 2025 | Thuma | 118K | 37.9% | 2 | | Dec 2025 | Floyd | 20.2K | 6.5% | 3 | | Dec 2025 | Zinus | 12.1K | 3.9% | 4 | | Dec 2025 | Nectar Sleep | 9.9K | 3.2% | 5 | | Dec 2025 | Sleep Number | 2.9K | 0.93% | 6 | | Dec 2025 | Article | 2.4K | 0.77% | 7 | | Dec 2025 | Castlery | 2.4K | 0.77% | 8 | | Dec 2025 | Saatva | 2.4K | 0.77% | 9 | | Dec 2025 | Avocado | 1.3K | 0.42% | 10 | | Dec 2025 | Emma Sleep | 1K | 0.32% | 11 | | Dec 2025 | Mellow | 720 | 0.23% | 12 | | Dec 2025 | Novilla | 260 | 0.08% | 13 | | Jan 2026 | IKEA | 198K | 51.3% | 1 | | Jan 2026 | Thuma | 124K | 32% | 2 | | Jan 2026 | Floyd | 21.4K | 5.5% | 3 | | Jan 2026 | Zinus | 14.8K | 3.8% | 4 | | Jan 2026 | Nectar Sleep | 12.1K | 3.1% | 5 | | Jan 2026 | Sleep Number | 3.6K | 0.93% | 6 | | Jan 2026 | Article | 2.9K | 0.75% | 7 | | Jan 2026 | Castlery | 2.9K | 0.75% | 8 | | Jan 2026 | Saatva | 2.4K | 0.62% | 9 | | Jan 2026 | Avocado | 1.6K | 0.41% | 10 | | Jan 2026 | Emma Sleep | 1.6K | 0.41% | 11 | | Jan 2026 | Mellow | 720 | 0.19% | 12 | | Jan 2026 | Novilla | 140 | 0.04% | 13 | | Feb 2026 | IKEA | 137K | 43.3% | 1 | | Feb 2026 | Thuma | 124K | 39% | 2 | | Feb 2026 | Floyd | 15.3K | 4.8% | 3 | | Feb 2026 | Zinus | 14.8K | 4.7% | 4 | | Feb 2026 | Nectar Sleep | 12.1K | 3.8% | 5 | | Feb 2026 | Castlery | 2.9K | 0.92% | 6 | | Feb 2026 | Sleep Number | 2.9K | 0.92% | 7 | | Feb 2026 | Article | 2.4K | 0.76% | 8 | | Feb 2026 | Saatva | 1.9K | 0.6% | 9 | | Feb 2026 | Avocado | 1.6K | 0.51% | 10 | | Feb 2026 | Emma Sleep | 1.3K | 0.41% | 11 | | Feb 2026 | Mellow | 590 | 0.19% | 12 | | Feb 2026 | Novilla | 110 | 0.03% | 13 | | Mar 2026 | IKEA | 137K | 41.4% | 1 | | Mar 2026 | Thuma | 124K | 37.3% | 2 | | Mar 2026 | Zinus | 27.1K | 8.2% | 3 | | Mar 2026 | Floyd | 17.5K | 5.3% | 4 | | Mar 2026 | Nectar Sleep | 12.1K | 3.7% | 5 | | Mar 2026 | Sleep Number | 3.6K | 1.1% | 6 | | Mar 2026 | Castlery | 2.9K | 0.88% | 7 | | Mar 2026 | Article | 2.4K | 0.73% | 8 | | Mar 2026 | Saatva | 1.6K | 0.48% | 9 | | Mar 2026 | Avocado | 1.3K | 0.39% | 10 | | Mar 2026 | Emma Sleep | 1K | 0.3% | 11 | | Mar 2026 | Mellow | 590 | 0.18% | 12 | | Mar 2026 | Novilla | 170 | 0.05% | 13 | | Apr 2026 | IKEA | 137K | 44.3% | 1 | | Apr 2026 | Thuma | 118K | 38% | 2 | | Apr 2026 | Floyd | 17.5K | 5.7% | 3 | | Apr 2026 | Nectar Sleep | 12.1K | 3.9% | 4 | | Apr 2026 | Zinus | 12.1K | 3.9% | 5 | | Apr 2026 | Castlery | 2.9K | 0.94% | 6 | | Apr 2026 | Sleep Number | 2.9K | 0.94% | 7 | | Apr 2026 | Article | 2.4K | 0.78% | 8 | | Apr 2026 | Saatva | 1.6K | 0.52% | 9 | | Apr 2026 | Avocado | 1.3K | 0.42% | 10 | | Apr 2026 | Emma Sleep | 1K | 0.32% | 11 | | Apr 2026 | Mellow | 590 | 0.19% | 12 | | Apr 2026 | Novilla | 210 | 0.07% | 13 | | May 2026 | IKEA | 192K | 50.9% | 1 | | May 2026 | Thuma | 124K | 32.8% | 2 | | May 2026 | Floyd | 17.5K | 4.6% | 3 | | May 2026 | Nectar Sleep | 14.8K | 3.9% | 4 | | May 2026 | Zinus | 14.8K | 3.9% | 5 | | May 2026 | Article | 2.9K | 0.77% | 6 | | May 2026 | Castlery | 2.9K | 0.77% | 7 | | May 2026 | Sleep Number | 2.9K | 0.77% | 8 | | May 2026 | Avocado | 1.9K | 0.5% | 9 | | May 2026 | Saatva | 1.9K | 0.5% | 10 | | May 2026 | Emma Sleep | 1K | 0.27% | 11 | | May 2026 | Mellow | 720 | 0.19% | 12 | | May 2026 | Novilla | 260 | 0.07% | 13 | | Jun 2026 | IKEA | 198K | 52.5% | 1 | | Jun 2026 | Thuma | 124K | 32.8% | 2 | | Jun 2026 | Floyd | 17.5K | 4.6% | 3 | | Jun 2026 | Nectar Sleep | 12.1K | 3.2% | 4 | | Jun 2026 | Zinus | 12.1K | 3.2% | 5 | | Jun 2026 | Castlery | 2.9K | 0.77% | 6 | | Jun 2026 | Sleep Number | 2.9K | 0.77% | 7 | | Jun 2026 | Article | 2.4K | 0.64% | 8 | | Jun 2026 | Saatva | 1.9K | 0.5% | 9 | | Jun 2026 | Avocado | 1.6K | 0.42% | 10 | | Jun 2026 | Emma Sleep | 1K | 0.27% | 11 | | Jun 2026 | Mellow | 720 | 0.19% | 12 | | Jun 2026 | Novilla | 320 | 0.08% | 13 | | Jul 2026 | IKEA | 198K | 51.1% | 1 | | Jul 2026 | Thuma | 131K | 33.8% | 2 | | Jul 2026 | Floyd | 17.5K | 4.5% | 3 | | Jul 2026 | Zinus | 14.8K | 3.8% | 4 | | Jul 2026 | Nectar Sleep | 12.1K | 3.1% | 5 | | Jul 2026 | Article | 2.9K | 0.75% | 6 | | Jul 2026 | Castlery | 2.9K | 0.75% | 7 | | Jul 2026 | Sleep Number | 2.4K | 0.62% | 8 | | Jul 2026 | Avocado | 1.9K | 0.49% | 9 | | Jul 2026 | Saatva | 1.6K | 0.41% | 10 | | Jul 2026 | Emma Sleep | 1K | 0.26% | 11 | | Jul 2026 | Mellow | 880 | 0.23% | 12 | | Jul 2026 | Novilla | 320 | 0.08% | 13 | | Aug 2026 | IKEA | 198K | 50.1% | 1 | | Aug 2026 | Thuma | 131K | 33.1% | 2 | | Aug 2026 | Floyd | 21.4K | 5.4% | 3 | | Aug 2026 | Nectar Sleep | 14.8K | 3.7% | 4 | | Aug 2026 | Zinus | 14.8K | 3.7% | 5 | | Aug 2026 | Article | 2.9K | 0.73% | 6 | | Aug 2026 | Castlery | 2.9K | 0.73% | 7 | | Aug 2026 | Sleep Number | 2.9K | 0.73% | 8 | | Aug 2026 | Avocado | 1.9K | 0.48% | 9 | | Aug 2026 | Saatva | 1.9K | 0.48% | 10 | | Aug 2026 | Emma Sleep | 1.3K | 0.33% | 11 | | Aug 2026 | Mellow | 880 | 0.22% | 12 | | Aug 2026 | Novilla | 480 | 0.12% | 13 | | Sep 2026 | IKEA | 162K | 47.8% | 1 | | Sep 2026 | Thuma | 124K | 36.5% | 2 | | Sep 2026 | Floyd | 17.5K | 5.2% | 3 | | Sep 2026 | Zinus | 12.1K | 3.6% | 4 | | Sep 2026 | Nectar Sleep | 9.9K | 2.9% | 5 | | Sep 2026 | Article | 2.9K | 0.86% | 6 | | Sep 2026 | Castlery | 2.4K | 0.71% | 7 | | Sep 2026 | Sleep Number | 2.4K | 0.71% | 8 | | Sep 2026 | Avocado | 1.9K | 0.56% | 9 | | Sep 2026 | Saatva | 1.9K | 0.56% | 10 | | Sep 2026 | Emma Sleep | 1.3K | 0.38% | 11 | | Sep 2026 | Mellow | 720 | 0.21% | 12 | | Sep 2026 | Novilla | 320 | 0.09% | 13 | ## What is being compared - **Article**: Measured on the search term “article bed”. - **Avocado**: Measured on the search term “avocado bed frame”. - **Castlery**: Measured on the search term “castlery bed”. - **Emma Sleep**: Measured on the search term “emma bed frame”. - **Floyd**: Measured on the search terms “floyd bed” and “floyd bed frame”, summed into one figure. - **IKEA**: Measured on the search terms “ikea bed frame” and “ikea malm bed”, summed into one figure. - **Mellow**: Measured on the search term “mellow bed frame”. - **Nectar Sleep**: Measured on the search term “nectar bed frame”. - **Novilla**: Measured on the search term “novilla bed frame”. - **Saatva**: Measured on the search term “saatva bed frame”. - **Sleep Number**: Measured on the search term “sleep number bed frame”. - **Thuma**: Measured on the search terms “thuma” and “thuma bed”, summed into one figure. - **Zinus**: Measured on the search term “zinus bed frame”. - [Article](/demand/global-en/brands/article-furniture) - [Avocado](/demand/global-en/brands/avocado-green-mattress) - [Castlery](/demand/global-en/brands/castlery) - [Emma Sleep](/demand/global-en/brands/emma-sleep) - [Floyd](/demand/global-en/brands/floyd) - [IKEA](/demand/global-en/brands/ikea) - [Mellow](/demand/global-en/brands/mellow-sleep) - [Nectar Sleep](/demand/global-en/brands/nectar-sleep) - [Novilla](/demand/global-en/brands/novilla) - [Saatva](/demand/global-en/brands/saatva) - [Sleep Number](/demand/global-en/brands/sleep-number) - [Thuma](/demand/global-en/brands/thuma) - [Zinus](/demand/global-en/brands/zinus) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bed frames worldwide? In September 2026, IKEA was the most searched among bed frames worldwide, with an estimated 162K branded searches, 47.8% of all searches for the 13 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bed frames: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bed-frames This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bed-frames. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.