--- title: "Bbq tool brands: Which brands are most popular in search?" description: "Compare the bbq tool brands people buy. Share of Search among Napoleon, KitchenAid, Cuisinart, Traeger, Weber and Oxo, the bbq tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-tool-brands" publisher: "Brandwave" --- # Bbq tool brands: Which brands are most popular in search? Compare the bbq tool brands people buy. Share of Search among Napoleon, KitchenAid, Cuisinart, Traeger, Weber and Oxo, the bbq tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bbq tool brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Napoleon, 49.5% ## Which brand is most popular in search among bbq tool brands worldwide? - In August 2026, Napoleon was the most searched among bbq tool brands worldwide, with an estimated 1.2M branded searches and 49.5% estimated Share of Search within this set. - KitchenAid is in 2nd place, 16.1 percentage points behind at 33.4% Share of Search. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide decreased from 53.3% to 49.5%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide decreased from 35.5% to 33.4%. - Across the 11 months ending August 2026, Cuisinart’s estimated Share of Search among bbq tool brands worldwide increased from 5.9% to 8.2%. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide increased from 2.6% to 4.5%. - Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq tool brands worldwide increased from 2.6% to 4.5%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide peaked at 53.3% in October 2025 and was lowest at 38.4% in November 2025. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide peaked at 46.8% in November 2025 and was lowest at 28.5% in May 2026. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide peaked at 6.6% in June 2026 and was lowest at 2.6% in October 2025. - Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq tool brands worldwide peaked at 7% in May 2026 and was lowest at 2.1% in February 2026. - Across the 11 months ending August 2026, Oxo held steady: its estimated Share of Search among bbq tool brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Napoleon vs KitchenAid: compare search popularity](/demand/global-en/compare/kitchenaid-vs-napoleon): 49.5% against 33.4% Share of Search. - [Napoleon vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-napoleon): 49.5% against 8.2% Share of Search. - [Napoleon vs Traeger: compare search popularity](/demand/global-en/compare/napoleon-vs-traeger): 49.5% against 4.5% Share of Search. - [Napoleon vs Weber: compare search popularity](/demand/global-en/compare/napoleon-vs-weber): 49.5% against 4.5% Share of Search. - [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 33.4% against 8.2% Share of Search. - [KitchenAid vs Traeger: compare search popularity](/demand/global-en/compare/kitchenaid-vs-traeger): 33.4% against 4.5% Share of Search. - [KitchenAid vs Weber: compare search popularity](/demand/global-en/compare/kitchenaid-vs-weber): 33.4% against 4.5% Share of Search. - [Cuisinart vs Traeger: compare search popularity](/demand/global-en/compare/cuisinart-vs-traeger): 8.2% against 4.5% Share of Search. - [Cuisinart vs Weber: compare search popularity](/demand/global-en/compare/cuisinart-vs-weber): 8.2% against 4.5% Share of Search. - [Traeger vs Weber: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 4.5% Share of Search each. ## How did search popularity change for bbq tool brands worldwide in August 2026? - In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%. - KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026. - In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide. - Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Napoleon | 49.5% | 1.2M | 0.0% | Napoleon | | 2 | KitchenAid | 33.4% | 823K | 0.0% | KitchenAid | | 3 | Cuisinart | 8.2% | 201K | 0.0% | Cuisinart | | 4 | Traeger | 4.5% | 110K | 0.0% | Traeger | | 5 | Weber | 4.5% | 110K | -18.5% | Weber | | 6 | Oxo | 0.01% | 260 | 0.0% | Oxo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Napoleon | 1.8M | 53.3% | 1 | | Oct 2025 | KitchenAid | 1.2M | 35.5% | 2 | | Oct 2025 | Cuisinart | 201K | 5.9% | 3 | | Oct 2025 | Traeger | 90.5K | 2.6% | 4 | | Oct 2025 | Weber | 90.5K | 2.6% | 5 | | Oct 2025 | Oxo | 260 | <0.01% | 6 | | Nov 2025 | KitchenAid | 1.8M | 46.8% | 1 | | Nov 2025 | Napoleon | 1.5M | 38.4% | 2 | | Nov 2025 | Cuisinart | 301K | 7.7% | 3 | | Nov 2025 | Traeger | 165K | 4.2% | 4 | | Nov 2025 | Weber | 110K | 2.8% | 5 | | Nov 2025 | Oxo | 320 | <0.01% | 6 | | Dec 2025 | KitchenAid | 1.8M | 46.8% | 1 | | Dec 2025 | Napoleon | 1.5M | 38.4% | 2 | | Dec 2025 | Cuisinart | 301K | 7.7% | 3 | | Dec 2025 | Traeger | 165K | 4.2% | 4 | | Dec 2025 | Weber | 110K | 2.8% | 5 | | Dec 2025 | Oxo | 320 | <0.01% | 6 | | Jan 2026 | Napoleon | 1.5M | 47.4% | 1 | | Jan 2026 | KitchenAid | 1.2M | 38.5% | 2 | | Jan 2026 | Cuisinart | 246K | 7.8% | 3 | | Jan 2026 | Traeger | 110K | 3.5% | 4 | | Jan 2026 | Weber | 90.5K | 2.9% | 5 | | Jan 2026 | Oxo | 590 | 0.02% | 6 | | Feb 2026 | Napoleon | 1.5M | 53.3% | 1 | | Feb 2026 | KitchenAid | 1M | 35.5% | 2 | | Feb 2026 | Cuisinart | 165K | 5.9% | 3 | | Feb 2026 | Traeger | 90.5K | 3.2% | 4 | | Feb 2026 | Weber | 60.5K | 2.1% | 5 | | Feb 2026 | Oxo | 260 | <0.01% | 6 | | Mar 2026 | Napoleon | 1.5M | 51.3% | 1 | | Mar 2026 | KitchenAid | 1M | 34.2% | 2 | | Mar 2026 | Cuisinart | 201K | 6.9% | 3 | | Mar 2026 | Traeger | 110K | 3.8% | 4 | | Mar 2026 | Weber | 110K | 3.8% | 5 | | Mar 2026 | Oxo | 260 | <0.01% | 6 | | Apr 2026 | Napoleon | 1.2M | 45.4% | 1 | | Apr 2026 | KitchenAid | 1M | 37.2% | 2 | | Apr 2026 | Cuisinart | 165K | 6.1% | 3 | | Apr 2026 | Weber | 165K | 6.1% | 4 | | Apr 2026 | Traeger | 135K | 5% | 5 | | Apr 2026 | Oxo | 260 | <0.01% | 6 | | May 2026 | Napoleon | 1.5M | 51.9% | 1 | | May 2026 | KitchenAid | 823K | 28.5% | 2 | | May 2026 | Cuisinart | 201K | 7% | 3 | | May 2026 | Weber | 201K | 7% | 4 | | May 2026 | Traeger | 165K | 5.7% | 5 | | May 2026 | Oxo | 320 | 0.01% | 6 | | Jun 2026 | Napoleon | 1.2M | 48.6% | 1 | | Jun 2026 | KitchenAid | 823K | 32.8% | 2 | | Jun 2026 | Cuisinart | 165K | 6.6% | 3 | | Jun 2026 | Traeger | 165K | 6.6% | 4 | | Jun 2026 | Weber | 135K | 5.4% | 5 | | Jun 2026 | Oxo | 260 | 0.01% | 6 | | Jul 2026 | Napoleon | 1.2M | 49% | 1 | | Jul 2026 | KitchenAid | 823K | 33.1% | 2 | | Jul 2026 | Cuisinart | 201K | 8.1% | 3 | | Jul 2026 | Weber | 135K | 5.4% | 4 | | Jul 2026 | Traeger | 110K | 4.4% | 5 | | Jul 2026 | Oxo | 260 | 0.01% | 6 | | Aug 2026 | Napoleon | 1.2M | 49.5% | 1 | | Aug 2026 | KitchenAid | 823K | 33.4% | 2 | | Aug 2026 | Cuisinart | 201K | 8.2% | 3 | | Aug 2026 | Traeger | 110K | 4.5% | 4 | | Aug 2026 | Weber | 110K | 4.5% | 5 | | Aug 2026 | Oxo | 260 | 0.01% | 6 | | Sep 2026 | Cuisinart | — | — | — | | Sep 2026 | KitchenAid | — | — | — | | Sep 2026 | Napoleon | — | — | — | | Sep 2026 | Oxo | — | — | — | | Sep 2026 | Traeger | — | — | — | | Sep 2026 | Weber | — | — | — | ## What is being compared - **Cuisinart**: Measured on the search term “cuisinart”. - **KitchenAid**: Measured on the search term “kitchenaid”. - **Napoleon**: Measured on the search term “napoleon”. - **Oxo**: Measured on the search term “oxo soup”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search term “weber bbq”. - [Cuisinart](/demand/global-en/brands/cuisinart) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Napoleon](/demand/global-en/brands/napoleon) - [Oxo](/demand/global-en/brands/oxo) - [Traeger](/demand/global-en/brands/traeger) - [Weber](/demand/global-en/brands/weber) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bbq tool brands worldwide? In August 2026, Napoleon was the most searched among bbq tool brands worldwide, with an estimated 1.2M branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bbq tool brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bbq-tool-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.