---
title: "BBQ sauce brands: Which are searched most?"
description: "Compare the BBQ sauce brands people buy. Share of Search among Kraft, Heinz, Duke's and Primal Kitchen, the BBQ sauce brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-sauce-brands"
publisher: "Brandwave"
---

# BBQ sauce brands: Which are searched most?

Compare the BBQ sauce brands people buy. Share of Search among Kraft, Heinz, Duke's and Primal Kitchen, the BBQ sauce brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: BBQ sauce brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kraft, 47.3%

## Which brand is most popular in search among BBQ sauce brands worldwide?

- In September 2026, Kraft was the most searched among BBQ sauce brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set.
- Heinz is in 2nd place, 8.5 percentage points behind at 38.8% Share of Search.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among BBQ sauce brands worldwide increased from 38.5% to 47.3%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among BBQ sauce brands worldwide decreased from 46.8% to 38.8%.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide decreased from 5.2% to 4.3%.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among BBQ sauce brands worldwide peaked at 49.8% in December 2025 and was lowest at 35.2% in May 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among BBQ sauce brands worldwide peaked at 46.8% in October 2025 and was lowest at 33.4% in December 2025.
- Across the 12 months ending September 2026, Duke's’ estimated Share of Search among BBQ sauce brands worldwide peaked at 17.2% in July 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide peaked at 7.6% in January 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Kraft rose from 2nd to 1st among BBQ sauce brands worldwide.
- Across the 12 months ending September 2026, Heinz fell from 1st to 2nd among BBQ sauce brands worldwide.
- Across the 12 months ending September 2026, Duke's held steady: its estimated Share of Search among BBQ sauce brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kraft vs Heinz: compare search popularity](/demand/global-en/compare/heinz-vs-kraft): 47.3% against 38.8% Share of Search.
- [Kraft vs Duke's: compare search popularity](/demand/global-en/compare/dukes-vs-kraft): 47.3% against 9.6% Share of Search.
- [Kraft vs Primal Kitchen: compare search popularity](/demand/global-en/compare/kraft-vs-primal-kitchen): 47.3% against 4.3% Share of Search.
- [Heinz vs Duke's: compare search popularity](/demand/global-en/compare/dukes-vs-heinz): 38.8% against 9.6% Share of Search.
- [Heinz vs Primal Kitchen: compare search popularity](/demand/global-en/compare/heinz-vs-primal-kitchen): 38.8% against 4.3% Share of Search.
- [Duke's vs Primal Kitchen: compare search popularity](/demand/global-en/compare/dukes-vs-primal-kitchen): 9.6% against 4.3% Share of Search.

## How did search popularity change for BBQ sauce brands worldwide in September 2026?

- In September 2026, Kraft overtook Heinz to become the leader among BBQ sauce brands worldwide, with 47.3% estimated Share of Search.
- In September 2026, Duke's lost estimated Share of Search among BBQ sauce brands worldwide, from 12.2% to 9.6%.
- In September 2026, Primal Kitchen lost estimated Share of Search among BBQ sauce brands worldwide, from 6.7% to 4.3%.
- In September 2026, Heinz lost estimated Share of Search among BBQ sauce brands worldwide, from 40.5% to 38.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kraft | 47.3% | 201K | +21.8% | Kraft |
| 2 | Heinz | 38.8% | 165K | 0.0% | Heinz |
| 3 | Duke's | 9.6% | 40.9K | -17.9% | Duke's |
| 4 | Primal Kitchen | 4.3% | 18.1K | -33.2% | Primal Kitchen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heinz | 201K | 46.8% | 1 |
| Oct 2025 | Kraft | 165K | 38.5% | 2 |
| Oct 2025 | Duke's | 40.9K | 9.5% | 3 |
| Oct 2025 | Primal Kitchen | 22.2K | 5.2% | 4 |
| Nov 2025 | Kraft | 201K | 46.3% | 1 |
| Nov 2025 | Heinz | 165K | 38% | 2 |
| Nov 2025 | Duke's | 49.9K | 11.5% | 3 |
| Nov 2025 | Primal Kitchen | 18.1K | 4.2% | 4 |
| Dec 2025 | Kraft | 201K | 49.8% | 1 |
| Dec 2025 | Heinz | 135K | 33.4% | 2 |
| Dec 2025 | Duke's | 49.9K | 12.3% | 3 |
| Dec 2025 | Primal Kitchen | 18.1K | 4.5% | 4 |
| Jan 2026 | Heinz | 165K | 37.7% | 1 |
| Jan 2026 | Kraft | 165K | 37.7% | 2 |
| Jan 2026 | Duke's | 74.4K | 17% | 3 |
| Jan 2026 | Primal Kitchen | 33.1K | 7.6% | 4 |
| Feb 2026 | Kraft | 165K | 45.4% | 1 |
| Feb 2026 | Heinz | 135K | 37.2% | 2 |
| Feb 2026 | Duke's | 40.9K | 11.3% | 3 |
| Feb 2026 | Primal Kitchen | 22.2K | 6.1% | 4 |
| Mar 2026 | Heinz | 165K | 41% | 1 |
| Mar 2026 | Kraft | 165K | 41% | 2 |
| Mar 2026 | Duke's | 50.4K | 12.5% | 3 |
| Mar 2026 | Primal Kitchen | 22.2K | 5.5% | 4 |
| Apr 2026 | Heinz | 165K | 44.3% | 1 |
| Apr 2026 | Kraft | 135K | 36.3% | 2 |
| Apr 2026 | Duke's | 49.9K | 13.4% | 3 |
| Apr 2026 | Primal Kitchen | 22.2K | 6% | 4 |
| May 2026 | Heinz | 165K | 43.1% | 1 |
| May 2026 | Kraft | 135K | 35.2% | 2 |
| May 2026 | Duke's | 60.9K | 15.9% | 3 |
| May 2026 | Primal Kitchen | 22.2K | 5.8% | 4 |
| Jun 2026 | Heinz | 165K | 44.4% | 1 |
| Jun 2026 | Kraft | 135K | 36.3% | 2 |
| Jun 2026 | Duke's | 49.8K | 13.4% | 3 |
| Jun 2026 | Primal Kitchen | 22.2K | 6% | 4 |
| Jul 2026 | Heinz | 135K | 38.2% | 1 |
| Jul 2026 | Kraft | 135K | 38.2% | 2 |
| Jul 2026 | Duke's | 60.8K | 17.2% | 3 |
| Jul 2026 | Primal Kitchen | 22.2K | 6.3% | 4 |
| Aug 2026 | Heinz | 165K | 40.5% | 1 |
| Aug 2026 | Kraft | 165K | 40.5% | 2 |
| Aug 2026 | Duke's | 49.8K | 12.2% | 3 |
| Aug 2026 | Primal Kitchen | 27.1K | 6.7% | 4 |
| Sep 2026 | Kraft | 201K | 47.3% | 1 |
| Sep 2026 | Heinz | 165K | 38.8% | 2 |
| Sep 2026 | Duke's | 40.9K | 9.6% | 3 |
| Sep 2026 | Primal Kitchen | 18.1K | 4.3% | 4 |

## What is being compared

- **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure.
- **Heinz**: Measured on the search term “heinz”.
- **Kraft**: Measured on the search term “kraft”.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.

- [Duke's](/demand/global-en/brands/dukes)
- [Heinz](/demand/global-en/brands/heinz)
- [Kraft](/demand/global-en/brands/kraft)
- [Primal Kitchen](/demand/global-en/brands/primal-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among BBQ sauce brands worldwide?

In September 2026, Kraft was the most searched among BBQ sauce brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "BBQ sauce brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bbq-sauce-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-sauce-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.