---
title: "Napoleon vs Pit Boss: Which is more popular?"
description: "Is Napoleon or Pit Boss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-cover-brands/compare/napoleon-vs-pit-boss"
publisher: "Brandwave"
---

# Napoleon vs Pit Boss: Which is more popular?

Is Napoleon or Pit Boss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Napoleon and Pit Boss
- **Competitive set**: BBQ cover brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Napoleon Share of Search**: 4.5%
- **Pit Boss Share of Search**: 10.9%

## Is Napoleon or Pit Boss more popular in search?

- In October 2026, Pit Boss had more branded searches than Napoleon among BBQ cover brands worldwide. Pit Boss had about 2,900 branded searches, while Napoleon had 1,200. Pit Boss made up 10.9% of all BBQ cover brand searches we track, and Napoleon accounted for 4.5%.
- Pit Boss was ahead of Napoleon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending October 2026, Pit Boss’ share of searches among BBQ cover brands worldwide held steady at 10.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.

## Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Napoleon nor Pit Boss showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Classic Accessories | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Weber | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Unicook | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Grillman | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bosmere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about BBQ cover brands

- Asked ChatGPT "Which BBQ cover brand should I buy?": 1. Classic Accessories, 2. Weber
- Asked ChatGPT "What are the best BBQ cover brands?": 1. Classic Accessories, 2. Weber, 3. Unicook, 4. Grillman
- Asked ChatGPT "What's the best BBQ cover brand for all weather protection?": 1. Classic Accessories, 2. Unicook, 3. Weber, 4. Grillman
- Searched Google, AI Overview "grill cover waterproof": 1. Classic Accessories, 2. Weber
- Searched Google, AI Overview "heavy duty grill cover": 1. Weber, 2. Traeger, 3. Classic Accessories, 4. Unicook

Not named in any answer: Pit Boss, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt and VonHaus.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for BBQ cover brands worldwide in October 2026?

- In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.
- Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026.

## How has branded search for Napoleon and Pit Boss changed worldwide over the last 12 months?

| Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Pit Boss estimated searches | Pit Boss Share of Search | Pit Boss rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 1.1K | 3.3% | 5 | 3.5K | 10.9% | 4 |
| Dec 2025 | 780 | 2% | 6 | 3.8K | 9.7% | 3 |
| Jan 2026 | 640 | 2.6% | 6 | 1.9K | 7.7% | 4 |
| Feb 2026 | 580 | 3.1% | 6 | 1.8K | 9.5% | 4 |
| Mar 2026 | 1.2K | 3.9% | 5 | 2.9K | 9.5% | 4 |
| Apr 2026 | 1.7K | 4.5% | 5 | 3.5K | 9.1% | 4 |
| May 2026 | 2.6K | 5.5% | 5 | 4K | 8.5% | 4 |
| Jun 2026 | 2.5K | 5.4% | 5 | 4.3K | 9.4% | 4 |
| Jul 2026 | 1.9K | 5.7% | 5 | 3.2K | 9.6% | 4 |
| Aug 2026 | 1.7K | 5.8% | 5 | 2.9K | 9.7% | 4 |
| Sep 2026 | 1.2K | 4.8% | 5 | 2.3K | 9.2% | 4 |
| Oct 2026 | 1.2K | 4.5% | 5 | 2.9K | 10.9% | 3 |

## How are Napoleon’s and Pit Boss’ branded searches counted?

Brandwave collects information about searches that people make online using Napoleon’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Napoleon**: Measured on the search terms “napoleon bbq cover” and “napoleon grill cover”, summed into one figure.
- **Pit Boss**: Measured on the search terms “pit boss grill cover” and “pit boss smoker cover”, summed into one figure.

- [Napoleon profile](/demand/global-en/brands/napoleon)
- [Pit Boss profile](/demand/global-en/brands/pit-boss)
- [All BBQ cover brands worldwide](/demand/global-en/categories/bbq-cover-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Napoleon or Pit Boss more popular in search?

In October 2026, Pit Boss had more branded searches than Napoleon among BBQ cover brands worldwide. Pit Boss had about 2,900 branded searches, while Napoleon had 1,200. Pit Boss made up 10.9% of all BBQ cover brand searches we track, and Napoleon accounted for 4.5%.

## Cite this page

Brandwave. "Napoleon vs Pit Boss: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/bbq-cover-brands/compare/napoleon-vs-pit-boss

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-cover-brands/compare/napoleon-vs-pit-boss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
