--- title: "Napoleon vs Traeger: Which is searched more?" description: "Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/napoleon-vs-traeger" publisher: "Brandwave" --- # Napoleon vs Traeger: Which is searched more? Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Traeger - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 3.1% - **Traeger Share of Search**: 6.3% ## Is Napoleon or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Napoleon among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Napoleon had 45,200. Traeger made up 6.3% of all BBQ brand searches we track, and Napoleon accounted for 3.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Napoleon took it in April 2026, Traeger took it in June 2026, Napoleon took it in July 2026, Traeger took it in August 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 34.3K to 45.2K. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands worldwide moved from 6.6% to 6.3%, and its estimated monthly branded searches held steady at 90.5K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Traeger in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Beefeater and Matador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in September 2026? - In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.8% to 3.1%. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.3K | 2.5% | 5 | 90.5K | 6.6% | 4 | | Nov 2025 | 34.3K | 2.2% | 5 | 165K | 10.4% | 4 | | Dec 2025 | 28K | 1.8% | 5 | 165K | 10.4% | 4 | | Jan 2026 | 28K | 2% | 5 | 110K | 7.9% | 4 | | Feb 2026 | 37K | 2.8% | 5 | 90.5K | 6.8% | 4 | | Mar 2026 | 90K | 5.1% | 5 | 110K | 6.2% | 4 | | Apr 2026 | 151K | 6.5% | 4 | 135K | 5.8% | 5 | | May 2026 | 184K | 7.1% | 4 | 165K | 6.4% | 5 | | Jun 2026 | 135K | 6.9% | 5 | 165K | 8.4% | 4 | | Jul 2026 | 115K | 6.3% | 4 | 110K | 6% | 5 | | Aug 2026 | 82.6K | 4.8% | 5 | 110K | 6.3% | 4 | | Sep 2026 | 45.2K | 3.1% | 5 | 90.5K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search terms “napoleon bbq” and “napoleon gas grill”, summed into one figure. - **Traeger**: Measured on the search term “traeger”. - [Napoleon profile](/demand/global-en/brands/napoleon) - [Traeger profile](/demand/global-en/brands/traeger) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Traeger more popular in search? In September 2026, Traeger had more branded searches than Napoleon among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Napoleon had 45,200. Traeger made up 6.3% of all BBQ brand searches we track, and Napoleon accounted for 3.1%. ## Cite this page Brandwave. "Napoleon vs Traeger: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/napoleon-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/napoleon-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.