--- title: "Char-Broil vs Traeger: Which is searched more?" description: "Is Char-Broil or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-traeger" publisher: "Brandwave" --- # Char-Broil vs Traeger: Which is searched more? Is Char-Broil or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Char-Broil and Traeger - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Sep 2026 - **Char-Broil Share of Search**: 1.1% - **Traeger Share of Search**: 5.7% ## Is Char-Broil or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Char-Broil among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Char-Broil had 18,100. Traeger made up 5.7% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%. - Traeger was ahead of Char-Broil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 90.5K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Char-Broil was listed before Traeger in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Beefeater and Matador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in September 2026? - Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Char-Broil estimated searches | Char-Broil Share of Search | Char-Broil rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.4% | 7 | 90.5K | 5.9% | 5 | | Nov 2025 | 22.2K | 1.2% | 7 | 165K | 9.3% | 5 | | Dec 2025 | 22.2K | 1.2% | 7 | 165K | 9.3% | 5 | | Jan 2026 | 18.1K | 1.2% | 7 | 110K | 7.1% | 5 | | Feb 2026 | 22.2K | 1.5% | 7 | 90.5K | 6.2% | 5 | | Mar 2026 | 33.1K | 1.7% | 7 | 110K | 5.5% | 5 | | Apr 2026 | 40.5K | 1.6% | 7 | 135K | 5.2% | 6 | | May 2026 | 49.5K | 1.6% | 7 | 165K | 5.5% | 6 | | Jun 2026 | 33.1K | 1.4% | 7 | 165K | 7.1% | 5 | | Jul 2026 | 27.1K | 1.3% | 7 | 110K | 5.2% | 6 | | Aug 2026 | 22.2K | 1.2% | 7 | 110K | 5.7% | 5 | | Sep 2026 | 18.1K | 1.1% | 7 | 90.5K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Char-Broil’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Char-Broil**: Measured on the search term “char broil”. - **Traeger**: Measured on the search term “traeger”. - [Char-Broil profile](/demand/global-en/brands/char-broil) - [Traeger profile](/demand/global-en/brands/traeger) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Char-Broil or Traeger more popular in search? In September 2026, Traeger had more branded searches than Char-Broil among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Char-Broil had 18,100. Traeger made up 5.7% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%. ## Cite this page Brandwave. "Char-Broil vs Traeger: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.