---
title: "Char-Broil vs Napoleon: Which is searched more?"
description: "Is Char-Broil or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-napoleon"
publisher: "Brandwave"
---

# Char-Broil vs Napoleon: Which is searched more?

Is Char-Broil or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Char-Broil and Napoleon
- **Competitive set**: BBQ brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Char-Broil Share of Search**: 1.1%
- **Napoleon Share of Search**: 2.8%

## Is Char-Broil or Napoleon more popular in search?

- In September 2026, Napoleon had more branded searches than Char-Broil among BBQ brands worldwide. Napoleon had about 45,200 branded searches, while Char-Broil had 18,100. Napoleon made up 2.8% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%.
- Napoleon was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 34.3K to 45.2K.

## Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Napoleon was listed before Char-Broil in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about BBQ brands

- Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil
- Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone
- Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger
- Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger
- Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon

Not named in any answer: Beefeater and Matador.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for BBQ brands worldwide in September 2026?

- In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.
- Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Month by month

| Month | Char-Broil estimated searches | Char-Broil Share of Search | Char-Broil rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1.4% | 7 | 34.3K | 2.2% | 6 |
| Nov 2025 | 22.2K | 1.2% | 7 | 34.3K | 1.9% | 6 |
| Dec 2025 | 22.2K | 1.2% | 7 | 28K | 1.6% | 6 |
| Jan 2026 | 18.1K | 1.2% | 7 | 28K | 1.8% | 6 |
| Feb 2026 | 22.2K | 1.5% | 7 | 37K | 2.5% | 6 |
| Mar 2026 | 33.1K | 1.7% | 7 | 90K | 4.5% | 6 |
| Apr 2026 | 40.5K | 1.6% | 7 | 151K | 5.8% | 5 |
| May 2026 | 49.5K | 1.6% | 7 | 184K | 6.1% | 5 |
| Jun 2026 | 33.1K | 1.4% | 7 | 135K | 5.8% | 6 |
| Jul 2026 | 27.1K | 1.3% | 7 | 115K | 5.4% | 5 |
| Aug 2026 | 22.2K | 1.2% | 7 | 82.6K | 4.3% | 6 |
| Sep 2026 | 18.1K | 1.1% | 7 | 45.2K | 2.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Char-Broil’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Char-Broil**: Measured on the search term “char broil”.
- **Napoleon**: Measured on the search terms “napoleon bbq” and “napoleon gas grill”, summed into one figure.

- [Char-Broil profile](/demand/global-en/brands/char-broil)
- [Napoleon profile](/demand/global-en/brands/napoleon)
- [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Char-Broil or Napoleon more popular in search?

In September 2026, Napoleon had more branded searches than Char-Broil among BBQ brands worldwide. Napoleon had about 45,200 branded searches, while Char-Broil had 18,100. Napoleon made up 2.8% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%.

## Cite this page

Brandwave. "Char-Broil vs Napoleon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-napoleon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-brands/compare/char-broil-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
