---
title: "BBQ brands: Which are searched most?"
description: "Compare the barbecue and grill brands people buy. Share of Search among Weber, Beefeater, Matador and Traeger, the BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-brands"
publisher: "Brandwave"
---

# BBQ brands: Which are searched most?

Compare the barbecue and grill brands people buy. Share of Search among Weber, Beefeater, Matador and Traeger, the BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: BBQ brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Weber, 49.2%

## Which brand is most popular in search among BBQ brands worldwide?

- In September 2026, Weber was the most searched among BBQ brands worldwide, with an estimated 670K branded searches and 49.2% estimated Share of Search within this set.
- Beefeater is in 2nd place, 27.1 percentage points behind at 22.1% Share of Search.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide increased from 47.2% to 49.2%.
- Across the 12 months ending September 2026, Beefeater’s estimated Share of Search among BBQ brands worldwide decreased from 22.9% to 22.1%.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide decreased from 22.9% to 22.1%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide peaked at 67.1% in May 2026 and was lowest at 45.3% in December 2025.
- Across the 12 months ending September 2026, Beefeater’s estimated Share of Search among BBQ brands worldwide peaked at 24.1% in December 2025 and was lowest at 12.9% in May 2026.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide peaked at 23.7% in February 2026 and was lowest at 12.9% in May 2026.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among BBQ brands worldwide peaked at 10.8% in November 2025 and was lowest at 6.4% in April 2026.
- Across the 12 months ending September 2026, Traeger held steady: its estimated Share of Search among BBQ brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Weber vs Beefeater: compare search popularity](/demand/global-en/compare/beefeater-vs-weber): 49.2% against 22.1% Share of Search.
- [Weber vs Matador: compare search popularity](/demand/global-en/compare/matador-vs-weber): 49.2% against 22.1% Share of Search.
- [Weber vs Traeger: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 49.2% against 6.6% Share of Search.
- [Beefeater vs Matador: compare search popularity](/demand/global-en/compare/beefeater-vs-matador): 22.1% Share of Search each.
- [Beefeater vs Traeger: compare search popularity](/demand/global-en/compare/beefeater-vs-traeger): 22.1% against 6.6% Share of Search.
- [Matador vs Traeger: compare search popularity](/demand/global-en/compare/matador-vs-traeger): 22.1% against 6.6% Share of Search.

## How did search popularity change for BBQ brands worldwide in September 2026?

- In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
- In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
- In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Weber | 49.2% | 670K | -25.1% | Weber |
| 2 | Beefeater | 22.1% | 301K | -18.2% | Beefeater |
| 3 | Matador | 22.1% | 301K | +22.4% | Matador |
| 4 | Traeger | 6.6% | 90.5K | -17.7% | Traeger |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Weber | 619K | 47.2% | 1 |
| Oct 2025 | Beefeater | 301K | 22.9% | 2 |
| Oct 2025 | Matador | 301K | 22.9% | 3 |
| Oct 2025 | Traeger | 90.5K | 6.9% | 4 |
| Nov 2025 | Weber | 758K | 49.7% | 1 |
| Nov 2025 | Beefeater | 301K | 19.7% | 2 |
| Nov 2025 | Matador | 301K | 19.7% | 3 |
| Nov 2025 | Traeger | 165K | 10.8% | 4 |
| Dec 2025 | Weber | 691K | 45.3% | 1 |
| Dec 2025 | Beefeater | 368K | 24.1% | 2 |
| Dec 2025 | Matador | 301K | 19.7% | 3 |
| Dec 2025 | Traeger | 165K | 10.8% | 4 |
| Jan 2026 | Weber | 619K | 46.5% | 1 |
| Jan 2026 | Beefeater | 301K | 22.6% | 2 |
| Jan 2026 | Matador | 301K | 22.6% | 3 |
| Jan 2026 | Traeger | 110K | 8.3% | 4 |
| Feb 2026 | Weber | 632K | 49.8% | 1 |
| Feb 2026 | Matador | 301K | 23.7% | 2 |
| Feb 2026 | Beefeater | 246K | 19.4% | 3 |
| Feb 2026 | Traeger | 90.5K | 7.1% | 4 |
| Mar 2026 | Weber | 979K | 59.8% | 1 |
| Mar 2026 | Matador | 301K | 18.4% | 2 |
| Mar 2026 | Beefeater | 246K | 15% | 3 |
| Mar 2026 | Traeger | 110K | 6.7% | 4 |
| Apr 2026 | Weber | 1.4M | 65% | 1 |
| Apr 2026 | Beefeater | 301K | 14.3% | 2 |
| Apr 2026 | Matador | 301K | 14.3% | 3 |
| Apr 2026 | Traeger | 135K | 6.4% | 4 |
| May 2026 | Weber | 1.6M | 67.1% | 1 |
| May 2026 | Beefeater | 301K | 12.9% | 2 |
| May 2026 | Matador | 301K | 12.9% | 3 |
| May 2026 | Traeger | 165K | 7.1% | 4 |
| Jun 2026 | Weber | 1.1M | 62.9% | 1 |
| Jun 2026 | Beefeater | 246K | 13.9% | 2 |
| Jun 2026 | Matador | 246K | 13.9% | 3 |
| Jun 2026 | Traeger | 165K | 9.3% | 4 |
| Jul 2026 | Weber | 1M | 60.5% | 1 |
| Jul 2026 | Beefeater | 301K | 18.1% | 2 |
| Jul 2026 | Matador | 246K | 14.8% | 3 |
| Jul 2026 | Traeger | 110K | 6.6% | 4 |
| Aug 2026 | Weber | 895K | 55.3% | 1 |
| Aug 2026 | Beefeater | 368K | 22.7% | 2 |
| Aug 2026 | Matador | 246K | 15.2% | 3 |
| Aug 2026 | Traeger | 110K | 6.8% | 4 |
| Sep 2026 | Weber | 670K | 49.2% | 1 |
| Sep 2026 | Beefeater | 301K | 22.1% | 2 |
| Sep 2026 | Matador | 301K | 22.1% | 3 |
| Sep 2026 | Traeger | 90.5K | 6.6% | 4 |

## What is being compared

- **Beefeater**: Measured on the search term “beefeater”.
- **Matador**: Measured on the search term “matador”.
- **Traeger**: Measured on the search term “traeger”.
- **Weber**: Measured on the search terms “weber”, “weber barbecue”, “weber bbq”, “weber grill” and “weber smoker”, summed into one figure.

- [Beefeater](/demand/global-en/brands/beefeater)
- [Matador](/demand/global-en/brands/matador)
- [Traeger](/demand/global-en/brands/traeger)
- [Weber](/demand/global-en/brands/weber)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among BBQ brands worldwide?

In September 2026, Weber was the most searched among BBQ brands worldwide, with an estimated 670K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "BBQ brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bbq-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.