---
title: "Bbq accessories: Which brands are most popular in search?"
description: "Compare the bbq accessories people search for. Share of Search among Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe and Broil King, the bbq accessories Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bbq-accessories"
publisher: "Brandwave"
---

# Bbq accessories: Which brands are most popular in search?

Compare the bbq accessories people search for. Share of Search among Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe and Broil King, the bbq accessories Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bbq accessories
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Napoleon, 71.8%

## Which brand is most popular in search among bbq accessories worldwide?

- In August 2026, Napoleon was the most searched among bbq accessories worldwide, with an estimated 1.2M branded searches and 71.8% estimated Share of Search within this set.
- Big Green Egg is in 2nd place, 63.9 percentage points behind at 7.9% Share of Search.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide decreased from 84.4% to 71.8%.
- Across the 11 months ending August 2026, Big Green Egg’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 7.9%.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%.
- Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide increased from 2.3% to 5.3%.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide increased from 0.83% to 1.9%.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide peaked at 84.4% in October 2025 and was lowest at 65.3% in April 2026.
- Across the 11 months ending August 2026, Big Green Egg’s estimated Share of Search among bbq accessories worldwide peaked at 9.4% in July 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide peaked at 8.9% in June 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq accessories worldwide peaked at 8.8% in May 2026 and was lowest at 3.3% in February 2026.
- Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide peaked at 5.9% in May 2026 and was lowest at 2.3% in October 2025.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide peaked at 4% in April 2026 and was lowest at 0.83% in October 2025.

## Compare search popularity between leading brands

- [Napoleon vs Big Green Egg: compare search popularity](/demand/global-en/compare/big-green-egg-vs-napoleon): 71.8% against 7.9% Share of Search.
- [Napoleon vs Traeger: compare search popularity](/demand/global-en/compare/napoleon-vs-traeger): 71.8% against 6.5% Share of Search.
- [Napoleon vs Weber: compare search popularity](/demand/global-en/compare/napoleon-vs-weber): 71.8% against 6.5% Share of Search.
- [Napoleon vs Kamado Joe: compare search popularity](/demand/global-en/compare/kamado-joe-vs-napoleon): 71.8% against 5.3% Share of Search.
- [Big Green Egg vs Traeger: compare search popularity](/demand/global-en/compare/big-green-egg-vs-traeger): 7.9% against 6.5% Share of Search.
- [Big Green Egg vs Weber: compare search popularity](/demand/global-en/compare/big-green-egg-vs-weber): 7.9% against 6.5% Share of Search.
- [Big Green Egg vs Kamado Joe: compare search popularity](/demand/global-en/compare/big-green-egg-vs-kamado-joe): 7.9% against 5.3% Share of Search.
- [Traeger vs Weber: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 6.5% Share of Search each.
- [Traeger vs Kamado Joe: compare search popularity](/demand/global-en/compare/kamado-joe-vs-traeger): 6.5% against 5.3% Share of Search.
- [Weber vs Kamado Joe: compare search popularity](/demand/global-en/compare/kamado-joe-vs-weber): 6.5% against 5.3% Share of Search.

## How did search popularity change for bbq accessories worldwide in August 2026?

- In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.
- In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%.
- In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%.
- In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.
- Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Napoleon | 71.8% | 1.2M | 0.0% | Napoleon |
| 2 | Big Green Egg | 7.9% | 135K | -18.2% | Big Green Egg |
| 3 | Traeger | 6.5% | 110K | 0.0% | Traeger |
| 4 | Weber | 6.5% | 110K | -18.5% | Weber |
| 5 | Kamado Joe | 5.3% | 90.5K | 0.0% | Kamado Joe |
| 6 | Broil King | 1.9% | 33.1K | -18.3% | Broil King |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napoleon | 1.8M | 84.4% | 1 |
| Oct 2025 | Big Green Egg | 90.5K | 4.2% | 2 |
| Oct 2025 | Traeger | 90.5K | 4.2% | 3 |
| Oct 2025 | Weber | 90.5K | 4.2% | 4 |
| Oct 2025 | Kamado Joe | 49.5K | 2.3% | 5 |
| Oct 2025 | Broil King | 18.1K | 0.83% | 6 |
| Nov 2025 | Napoleon | 1.5M | 75.3% | 1 |
| Nov 2025 | Traeger | 165K | 8.3% | 2 |
| Nov 2025 | Big Green Egg | 135K | 6.8% | 3 |
| Nov 2025 | Weber | 110K | 5.5% | 4 |
| Nov 2025 | Kamado Joe | 60.5K | 3% | 5 |
| Nov 2025 | Broil King | 22.2K | 1.1% | 6 |
| Dec 2025 | Napoleon | 1.5M | 76.4% | 1 |
| Dec 2025 | Traeger | 165K | 8.4% | 2 |
| Dec 2025 | Big Green Egg | 110K | 5.6% | 3 |
| Dec 2025 | Weber | 110K | 5.6% | 4 |
| Dec 2025 | Kamado Joe | 60.5K | 3.1% | 5 |
| Dec 2025 | Broil King | 18.1K | 0.92% | 6 |
| Jan 2026 | Napoleon | 1.5M | 80.7% | 1 |
| Jan 2026 | Traeger | 110K | 5.9% | 2 |
| Jan 2026 | Big Green Egg | 90.5K | 4.9% | 3 |
| Jan 2026 | Weber | 90.5K | 4.9% | 4 |
| Jan 2026 | Kamado Joe | 49.5K | 2.7% | 5 |
| Jan 2026 | Broil King | 18.1K | 0.97% | 6 |
| Feb 2026 | Napoleon | 1.5M | 82.7% | 1 |
| Feb 2026 | Big Green Egg | 90.5K | 5% | 2 |
| Feb 2026 | Traeger | 90.5K | 5% | 3 |
| Feb 2026 | Weber | 60.5K | 3.3% | 4 |
| Feb 2026 | Kamado Joe | 49.5K | 2.7% | 5 |
| Feb 2026 | Broil King | 22.2K | 1.2% | 6 |
| Mar 2026 | Napoleon | 1.5M | 75.4% | 1 |
| Mar 2026 | Big Green Egg | 135K | 6.8% | 2 |
| Mar 2026 | Traeger | 110K | 5.5% | 3 |
| Mar 2026 | Weber | 110K | 5.5% | 4 |
| Mar 2026 | Kamado Joe | 74K | 3.7% | 5 |
| Mar 2026 | Broil King | 60.5K | 3% | 6 |
| Apr 2026 | Napoleon | 1.2M | 65.3% | 1 |
| Apr 2026 | Big Green Egg | 165K | 8.8% | 2 |
| Apr 2026 | Weber | 165K | 8.8% | 3 |
| Apr 2026 | Traeger | 135K | 7.2% | 4 |
| Apr 2026 | Kamado Joe | 110K | 5.9% | 5 |
| Apr 2026 | Broil King | 74K | 4% | 6 |
| May 2026 | Napoleon | 1.5M | 65.9% | 1 |
| May 2026 | Big Green Egg | 201K | 8.8% | 2 |
| May 2026 | Weber | 201K | 8.8% | 3 |
| May 2026 | Traeger | 165K | 7.2% | 4 |
| May 2026 | Kamado Joe | 135K | 5.9% | 5 |
| May 2026 | Broil King | 74K | 3.3% | 6 |
| Jun 2026 | Napoleon | 1.2M | 65.8% | 1 |
| Jun 2026 | Big Green Egg | 165K | 8.9% | 2 |
| Jun 2026 | Traeger | 165K | 8.9% | 3 |
| Jun 2026 | Weber | 135K | 7.3% | 4 |
| Jun 2026 | Kamado Joe | 110K | 5.9% | 5 |
| Jun 2026 | Broil King | 60.5K | 3.3% | 6 |
| Jul 2026 | Napoleon | 1.2M | 69.3% | 1 |
| Jul 2026 | Big Green Egg | 165K | 9.4% | 2 |
| Jul 2026 | Weber | 135K | 7.7% | 3 |
| Jul 2026 | Traeger | 110K | 6.2% | 4 |
| Jul 2026 | Kamado Joe | 90.5K | 5.1% | 5 |
| Jul 2026 | Broil King | 40.5K | 2.3% | 6 |
| Aug 2026 | Napoleon | 1.2M | 71.8% | 1 |
| Aug 2026 | Big Green Egg | 135K | 7.9% | 2 |
| Aug 2026 | Traeger | 110K | 6.5% | 3 |
| Aug 2026 | Weber | 110K | 6.5% | 4 |
| Aug 2026 | Kamado Joe | 90.5K | 5.3% | 5 |
| Aug 2026 | Broil King | 33.1K | 1.9% | 6 |
| Sep 2026 | Big Green Egg | — | — | — |
| Sep 2026 | Broil King | — | — | — |
| Sep 2026 | Kamado Joe | — | — | — |
| Sep 2026 | Napoleon | — | — | — |
| Sep 2026 | Traeger | — | — | — |
| Sep 2026 | Weber | — | — | — |

## What is being compared

- **Big Green Egg**: Measured on the search term “big green egg”.
- **Broil King**: Measured on the search term “broil king”.
- **Kamado Joe**: Measured on the search term “kamado joe”.
- **Napoleon**: Measured on the search term “napoleon”.
- **Traeger**: Measured on the search term “traeger”.
- **Weber**: Measured on the search term “weber bbq”.

- [Big Green Egg](/demand/global-en/brands/big-green-egg)
- [Broil King](/demand/global-en/brands/broil-king)
- [Kamado Joe](/demand/global-en/brands/kamado-joe)
- [Napoleon](/demand/global-en/brands/napoleon)
- [Traeger](/demand/global-en/brands/traeger)
- [Weber](/demand/global-en/brands/weber)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bbq accessories worldwide?

In August 2026, Napoleon was the most searched among bbq accessories worldwide, with an estimated 1.2M branded searches and 71.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bbq accessories: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bbq-accessories

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bbq-accessories. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.