--- title: "Gray-Nicolls vs SS Cricket: Which is searched more?" description: "Is Gray-Nicolls or SS Cricket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Batting pads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/batting-pads-brands/compare/gray-nicolls-vs-ss-cricket" publisher: "Brandwave" --- # Gray-Nicolls vs SS Cricket: Which is searched more? Is Gray-Nicolls or SS Cricket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Batting pads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gray-Nicolls and SS Cricket - **Competitive set**: Batting pads brands - **Market**: Global - **Month measured**: Sep 2026 - **Gray-Nicolls Share of Search**: 32.2% - **SS Cricket Share of Search**: 13.5% ## Is Gray-Nicolls or SS Cricket more popular in search? - In September 2026, Gray-Nicolls had more branded searches than SS Cricket among batting pads brands worldwide. Gray-Nicolls had about 27,100 branded searches, while SS Cricket had 11,400. Gray-Nicolls made up 32.2% of all batting pads brand searches we track, and SS Cricket accounted for 13.5%. - Gray-Nicolls was ahead of SS Cricket in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among batting pads brands worldwide moved from 30.4% to 32.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, SS Cricket’s share of searches among batting pads brands worldwide moved from 16% to 13.5%, and its estimated monthly branded searches moved from 17.4K to 11.4K. ## Top batting pads brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gray-Nicolls was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SS Cricket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gray-Nicolls was listed before SS Cricket in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gray-Nicolls | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kookaburra | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SS Cricket | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about batting pads brands - Asked ChatGPT "Which batting pads brand should I buy?": 1. SG, 2. Gray-Nicolls, 3. Kookaburra - Asked ChatGPT "What are the best batting pads brands?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket, 4. SG - Asked ChatGPT "What's the best batting pads brand for cricket protection?": 1. Gray-Nicolls, 2. SS Cricket, 3. Kookaburra - Searched Google, AI Overview "cricket batting pads": 1. Kookaburra, 2. SG, 3. Gray-Nicolls - Searched Google, AI Overview "best batting pads": 1. Kookaburra Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for batting pads brands worldwide in September 2026? - In September 2026, Gray-Nicolls gained share of searches among batting pads brands worldwide, from 26.8% to 32.2%. - In September 2026, SS Cricket gained share of searches among batting pads brands worldwide, from 12.4% to 13.5%. ## Month by month | Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | SS Cricket estimated searches | SS Cricket Share of Search | SS Cricket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 30.4% | 2 | 17.4K | 16% | 3 | | Nov 2025 | 40.5K | 30.4% | 2 | 20.1K | 15.1% | 3 | | Dec 2025 | 40.5K | 28.2% | 2 | 22K | 15.3% | 3 | | Jan 2026 | 40.5K | 28.3% | 2 | 21.3K | 14.9% | 3 | | Feb 2026 | 40.5K | 27.9% | 2 | 25.3K | 17.4% | 3 | | Mar 2026 | 40.5K | 22% | 2 | 25.3K | 13.8% | 3 | | Apr 2026 | 49.5K | 27.4% | 2 | 22.8K | 12.6% | 3 | | May 2026 | 49.5K | 23.4% | 2 | 22.8K | 10.8% | 3 | | Jun 2026 | 40.5K | 26.2% | 2 | 17.2K | 11.1% | 3 | | Jul 2026 | 27.1K | 25.4% | 2 | 12.6K | 11.8% | 3 | | Aug 2026 | 27.1K | 26.8% | 2 | 12.6K | 12.4% | 3 | | Sep 2026 | 27.1K | 32.2% | 2 | 11.4K | 13.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gray-Nicolls’ and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gray-Nicolls**: Measured on the search term “gray nicolls”. - **SS Cricket**: Measured on the search terms “ss batting pads”, “ss cricket” and “ss ton”, summed into one figure. - [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls) - [SS Cricket profile](/demand/global-en/brands/ss-cricket) - [All batting pads brands worldwide](/demand/global-en/categories/batting-pads-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gray-Nicolls or SS Cricket more popular in search? In September 2026, Gray-Nicolls had more branded searches than SS Cricket among batting pads brands worldwide. Gray-Nicolls had about 27,100 branded searches, while SS Cricket had 11,400. Gray-Nicolls made up 32.2% of all batting pads brand searches we track, and SS Cricket accounted for 13.5%. ## Cite this page Brandwave. "Gray-Nicolls vs SS Cricket: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/batting-pads-brands/compare/gray-nicolls-vs-ss-cricket This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/batting-pads-brands/compare/gray-nicolls-vs-ss-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.