--- title: "Batting pads brands: Which are searched most?" description: "Compare the batting pads brands people buy. Share of Search among Kookaburra, Gray-Nicolls and SG, the batting pads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/batting-pads-brands" publisher: "Brandwave" --- # Batting pads brands: Which are searched most? Compare the batting pads brands people buy. Share of Search among Kookaburra, Gray-Nicolls and SG, the batting pads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Batting pads brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kookaburra, 51.6% ## Which brand is most popular in search among batting pads brands worldwide? - In September 2026, Kookaburra was the most searched among batting pads brands worldwide, with an estimated 37.6K branded searches and 51.6% estimated Share of Search within this set. - Gray-Nicolls is in 2nd place, 14.4 percentage points behind at 37.2% Share of Search. - Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among batting pads brands worldwide decreased from 54.9% to 51.6%. - Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among batting pads brands worldwide increased from 36.2% to 37.2%. - Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide increased from 8.9% to 11.1%. - Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among batting pads brands worldwide peaked at 66.8% in March 2026 and was lowest at 51.6% in September 2026. - Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among batting pads brands worldwide peaked at 37.2% in September 2026 and was lowest at 25.5% in March 2026. - Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide peaked at 11.2% in August 2026 and was lowest at 7.6% in March 2026. ## Compare search popularity between leading brands - [Kookaburra vs Gray-Nicolls: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-kookaburra): 51.6% against 37.2% Share of Search. - [Kookaburra vs SG: compare search popularity](/demand/global-en/compare/kookaburra-vs-sg-cricket): 51.6% against 11.1% Share of Search. - [Gray-Nicolls vs SG: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-sg-cricket): 37.2% against 11.1% Share of Search. ## How did search popularity change for batting pads brands worldwide in September 2026? - In September 2026, Gray-Nicolls gained estimated Share of Search among batting pads brands worldwide, from 30.6% to 37.2%. - In September 2026, Kookaburra lost estimated Share of Search among batting pads brands worldwide, from 58.3% to 51.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kookaburra | 51.6% | 37.6K | -27.3% | Kookaburra | | 2 | Gray-Nicolls | 37.2% | 27.1K | 0.0% | Gray-Nicolls | | 3 | SG | 11.1% | 8.1K | -18.2% | SG | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kookaburra | 50.2K | 54.9% | 1 | | Oct 2025 | Gray-Nicolls | 33.1K | 36.2% | 2 | | Oct 2025 | SG | 8.1K | 8.9% | 3 | | Nov 2025 | Kookaburra | 62.6K | 55.4% | 1 | | Nov 2025 | Gray-Nicolls | 40.5K | 35.8% | 2 | | Nov 2025 | SG | 9.9K | 8.8% | 3 | | Dec 2025 | Kookaburra | 71K | 58.5% | 1 | | Dec 2025 | Gray-Nicolls | 40.5K | 33.4% | 2 | | Dec 2025 | SG | 9.9K | 8.2% | 3 | | Jan 2026 | Kookaburra | 69.2K | 56.8% | 1 | | Jan 2026 | Gray-Nicolls | 40.5K | 33.3% | 2 | | Jan 2026 | SG | 12.1K | 9.9% | 3 | | Feb 2026 | Kookaburra | 69.3K | 57.9% | 1 | | Feb 2026 | Gray-Nicolls | 40.5K | 33.8% | 2 | | Feb 2026 | SG | 9.9K | 8.3% | 3 | | Mar 2026 | Kookaburra | 106K | 66.8% | 1 | | Mar 2026 | Gray-Nicolls | 40.5K | 25.5% | 2 | | Mar 2026 | SG | 12.1K | 7.6% | 3 | | Apr 2026 | Kookaburra | 96.4K | 61% | 1 | | Apr 2026 | Gray-Nicolls | 49.5K | 31.3% | 2 | | Apr 2026 | SG | 12.1K | 7.7% | 3 | | May 2026 | Kookaburra | 125K | 66% | 1 | | May 2026 | Gray-Nicolls | 49.5K | 26.2% | 2 | | May 2026 | SG | 14.8K | 7.8% | 3 | | Jun 2026 | Kookaburra | 84.8K | 61.7% | 1 | | Jun 2026 | Gray-Nicolls | 40.5K | 29.5% | 2 | | Jun 2026 | SG | 12.1K | 8.8% | 3 | | Jul 2026 | Kookaburra | 57.2K | 60.7% | 1 | | Jul 2026 | Gray-Nicolls | 27.1K | 28.8% | 2 | | Jul 2026 | SG | 9.9K | 10.5% | 3 | | Aug 2026 | Kookaburra | 51.7K | 58.3% | 1 | | Aug 2026 | Gray-Nicolls | 27.1K | 30.6% | 2 | | Aug 2026 | SG | 9.9K | 11.2% | 3 | | Sep 2026 | Kookaburra | 37.6K | 51.6% | 1 | | Sep 2026 | Gray-Nicolls | 27.1K | 37.2% | 2 | | Sep 2026 | SG | 8.1K | 11.1% | 3 | ## What is being compared - **Gray-Nicolls**: Measured on the search term “gray nicolls”. - **Kookaburra**: Measured on the search terms “kookaburra ball”, “kookaburra bat”, “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure. - **SG**: Measured on the search term “sg cricket”. - [Gray-Nicolls](/demand/global-en/brands/gray-nicolls) - [Kookaburra](/demand/global-en/brands/kookaburra) - [SG](/demand/global-en/brands/sg-cricket) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among batting pads brands worldwide? In September 2026, Kookaburra was the most searched among batting pads brands worldwide, with an estimated 37.6K branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Batting pads brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/batting-pads-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/batting-pads-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.