--- title: "Bathroom and tapware brands: Which are searched most?" description: "Compare the bathroom and tapware brands people choose between. Share of Search among Grohe, Felton, Caroma, Elementi and Methven, the bathroom and tapware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bathroom-and-tapware-brands" publisher: "Brandwave" --- # Bathroom and tapware brands: Which are searched most? Compare the bathroom and tapware brands people choose between. Share of Search among Grohe, Felton, Caroma, Elementi and Methven, the bathroom and tapware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bathroom and tapware brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Grohe, 71.8% ## Which brand is most popular in search among bathroom and tapware brands worldwide? - In September 2026, Grohe was the most searched among bathroom and tapware brands worldwide, with an estimated 201K branded searches and 71.8% estimated Share of Search within this set. - Felton is in 2nd place, 60 percentage points behind at 11.8% Share of Search. - Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide decreased from 75.9% to 71.8%. - Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide increased from 10.2% to 11.8%. - Across the 12 months ending September 2026, Caroma’s estimated Share of Search among bathroom and tapware brands worldwide increased from 6.8% to 9.7%. - Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 78.3% in February 2026 and was lowest at 69.9% in May 2026. - Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 14.3% in June 2026 and was lowest at 8.6% in February 2026. - Across the 12 months ending September 2026, Caroma’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 9.7% in September 2026 and was lowest at 6.8% in December 2025. - Across the 12 months ending September 2026, Elementi’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 6.8% in October 2025 and was lowest at 5.5% in December 2025. - Across the 12 months ending September 2026, Elementi and Methven held steady: their estimated Share of Search among bathroom and tapware brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Grohe vs Felton: compare search popularity](/demand/global-en/compare/felton-vs-grohe): 71.8% against 11.8% Share of Search. - [Grohe vs Caroma: compare search popularity](/demand/global-en/compare/caroma-vs-grohe): 71.8% against 9.7% Share of Search. - [Grohe vs Elementi: compare search popularity](/demand/global-en/compare/elementi-vs-grohe): 71.8% against 6.5% Share of Search. - [Felton vs Caroma: compare search popularity](/demand/global-en/compare/caroma-vs-felton): 11.8% against 9.7% Share of Search. - [Felton vs Elementi: compare search popularity](/demand/global-en/compare/elementi-vs-felton): 11.8% against 6.5% Share of Search. - [Caroma vs Elementi: compare search popularity](/demand/global-en/compare/caroma-vs-elementi): 9.7% against 6.5% Share of Search. ## How did search popularity change for bathroom and tapware brands worldwide in September 2026? - In September 2026, Grohe gained estimated Share of Search among bathroom and tapware brands worldwide, from 69.9% to 71.8%. - In September 2026, Felton lost estimated Share of Search among bathroom and tapware brands worldwide, from 14.1% to 11.8%. - Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Grohe | 71.8% | 201K | 0.0% | Grohe | | 2 | Felton | 11.8% | 33.1K | -18.3% | Felton | | 3 | Caroma | 9.7% | 27.1K | 0.0% | Caroma | | 4 | Elementi | 6.5% | 18.1K | 0.0% | Elementi | | 5 | Methven | 0.21% | 590 | -18.1% | Methven | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grohe | 246K | 75.9% | 1 | | Oct 2025 | Felton | 33.1K | 10.2% | 2 | | Oct 2025 | Caroma | 22.2K | 6.8% | 3 | | Oct 2025 | Elementi | 22.2K | 6.8% | 4 | | Oct 2025 | Methven | 720 | 0.22% | 5 | | Nov 2025 | Grohe | 246K | 76.9% | 1 | | Nov 2025 | Felton | 33.1K | 10.3% | 2 | | Nov 2025 | Caroma | 22.2K | 6.9% | 3 | | Nov 2025 | Elementi | 18.1K | 5.7% | 4 | | Nov 2025 | Methven | 590 | 0.18% | 5 | | Dec 2025 | Grohe | 201K | 75.1% | 1 | | Dec 2025 | Felton | 33.1K | 12.4% | 2 | | Dec 2025 | Caroma | 18.1K | 6.8% | 3 | | Dec 2025 | Elementi | 14.8K | 5.5% | 4 | | Dec 2025 | Methven | 480 | 0.18% | 5 | | Jan 2026 | Grohe | 246K | 76.8% | 1 | | Jan 2026 | Felton | 33.1K | 10.3% | 2 | | Jan 2026 | Caroma | 22.2K | 6.9% | 3 | | Jan 2026 | Elementi | 18.1K | 5.7% | 4 | | Jan 2026 | Methven | 720 | 0.22% | 5 | | Feb 2026 | Grohe | 246K | 78.3% | 1 | | Feb 2026 | Felton | 27.1K | 8.6% | 2 | | Feb 2026 | Caroma | 22.2K | 7.1% | 3 | | Feb 2026 | Elementi | 18.1K | 5.8% | 4 | | Feb 2026 | Methven | 590 | 0.19% | 5 | | Mar 2026 | Grohe | 246K | 76.8% | 1 | | Mar 2026 | Felton | 33.1K | 10.3% | 2 | | Mar 2026 | Caroma | 22.2K | 6.9% | 3 | | Mar 2026 | Elementi | 18.1K | 5.7% | 4 | | Mar 2026 | Methven | 720 | 0.22% | 5 | | Apr 2026 | Grohe | 201K | 73.1% | 1 | | Apr 2026 | Felton | 33.1K | 12% | 2 | | Apr 2026 | Caroma | 22.2K | 8.1% | 3 | | Apr 2026 | Elementi | 18.1K | 6.6% | 4 | | Apr 2026 | Methven | 720 | 0.26% | 5 | | May 2026 | Grohe | 201K | 69.9% | 1 | | May 2026 | Felton | 40.5K | 14.1% | 2 | | May 2026 | Caroma | 27.1K | 9.4% | 3 | | May 2026 | Elementi | 18.1K | 6.3% | 4 | | May 2026 | Methven | 720 | 0.25% | 5 | | Jun 2026 | Grohe | 201K | 71.1% | 1 | | Jun 2026 | Felton | 40.5K | 14.3% | 2 | | Jun 2026 | Caroma | 22.2K | 7.9% | 3 | | Jun 2026 | Elementi | 18.1K | 6.4% | 4 | | Jun 2026 | Methven | 720 | 0.25% | 5 | | Jul 2026 | Grohe | 201K | 71.1% | 1 | | Jul 2026 | Felton | 40.5K | 14.3% | 2 | | Jul 2026 | Caroma | 22.2K | 7.9% | 3 | | Jul 2026 | Elementi | 18.1K | 6.4% | 4 | | Jul 2026 | Methven | 720 | 0.25% | 5 | | Aug 2026 | Grohe | 201K | 69.9% | 1 | | Aug 2026 | Felton | 40.5K | 14.1% | 2 | | Aug 2026 | Caroma | 27.1K | 9.4% | 3 | | Aug 2026 | Elementi | 18.1K | 6.3% | 4 | | Aug 2026 | Methven | 720 | 0.25% | 5 | | Sep 2026 | Grohe | 201K | 71.8% | 1 | | Sep 2026 | Felton | 33.1K | 11.8% | 2 | | Sep 2026 | Caroma | 27.1K | 9.7% | 3 | | Sep 2026 | Elementi | 18.1K | 6.5% | 4 | | Sep 2026 | Methven | 590 | 0.21% | 5 | ## What is being compared - **Caroma**: Measured on the search term “caroma”. - **Elementi**: Measured on the search term “elementi”. - **Felton**: Measured on the search term “felton”. - **Grohe**: Measured on the search term “grohe”. - **Methven**: Measured on the search term “methven taps”. - [Caroma](/demand/global-en/brands/caroma) - [Elementi](/demand/global-en/brands/elementi) - [Felton](/demand/global-en/brands/felton) - [Grohe](/demand/global-en/brands/grohe) - [Methven](/demand/global-en/brands/methven) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bathroom and tapware brands worldwide? In September 2026, Grohe was the most searched among bathroom and tapware brands worldwide, with an estimated 201K branded searches and 71.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bathroom and tapware brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bathroom-and-tapware-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bathroom-and-tapware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.