---
title: "Bathroom accessory brands: Which brands are most popular in search?"
description: "Compare the bathroom accessory brands people buy. Share of Search among Brabantia, Joseph Joseph, Umbra, Yamazaki, InterDesign and Croydex, the bathroom accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bathroom-accessory-brands"
publisher: "Brandwave"
---

# Bathroom accessory brands: Which brands are most popular in search?

Compare the bathroom accessory brands people buy. Share of Search among Brabantia, Joseph Joseph, Umbra, Yamazaki, InterDesign and Croydex, the bathroom accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bathroom accessory brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brabantia, 24.5%

## Which brand is most popular in search among bathroom accessory brands worldwide?

- Brabantia, Joseph Joseph, Umbra and Yamazaki share the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5% in August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide increased from 16.8% to 24.5%.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide decreased from 25% to 24.5%.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide decreased from 30.5% to 24.5%.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among bathroom accessory brands worldwide decreased from 25% to 24.5%.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bathroom accessory brands worldwide decreased from 1.5% to 0.98%.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide peaked at 24.5% in August 2026 and was lowest at 7.1% in May 2026.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide peaked at 29.5% in January 2026 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide peaked at 79.3% in May 2026 and was lowest at 23.1% in July 2026.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among bathroom accessory brands worldwide peaked at 29.6% in April 2026 and was lowest at 7.1% in May 2026.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bathroom accessory brands worldwide peaked at 1.5% in October 2025 and was lowest at 0.29% in May 2026.
- Across the 11 months ending August 2026, Brabantia rose from 4th to 1st among bathroom accessory brands worldwide.
- Across the 11 months ending August 2026, Umbra fell from 1st to 3rd among bathroom accessory brands worldwide.
- Across the 11 months ending August 2026, Yamazaki fell from 3rd to 4th among bathroom accessory brands worldwide.
- Across the 11 months ending August 2026, InterDesign rose from 6th to 5th among bathroom accessory brands worldwide.
- Across the 11 months ending August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

## Compare search popularity between leading brands

- [Brabantia vs Joseph Joseph: compare search popularity](/demand/global-en/compare/brabantia-vs-joseph-joseph): 24.5% Share of Search each.
- [Brabantia vs Umbra: compare search popularity](/demand/global-en/compare/brabantia-vs-umbra): 24.5% Share of Search each.
- [Brabantia vs Yamazaki: compare search popularity](/demand/global-en/compare/brabantia-vs-yamazaki): 24.5% Share of Search each.
- [Joseph Joseph vs Umbra: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-umbra): 24.5% Share of Search each.
- [Joseph Joseph vs Yamazaki: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-yamazaki): 24.5% Share of Search each.
- [Umbra vs Yamazaki: compare search popularity](/demand/global-en/compare/umbra-vs-yamazaki): 24.5% Share of Search each.

## How did search popularity change for bathroom accessory brands worldwide in August 2026?

- In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.
- In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.
- In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.
- In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%.
- InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.
- In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brabantia | 24.5% | 135K | +22.7% | Brabantia |
| 2 | Joseph Joseph | 24.5% | 135K | +22.7% | Joseph Joseph |
| 3 | Umbra | 24.5% | 135K | +22.7% | Umbra |
| 4 | Yamazaki | 24.5% | 135K | 0.0% | Yamazaki |
| 5 | InterDesign | 1.2% | 6.6K | +22.2% | InterDesign |
| 6 | Croydex | 0.98% | 5.4K | 0.0% | Croydex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Umbra | 165K | 30.5% | 1 |
| Oct 2025 | Joseph Joseph | 135K | 25% | 2 |
| Oct 2025 | Yamazaki | 135K | 25% | 3 |
| Oct 2025 | Brabantia | 90.5K | 16.8% | 4 |
| Oct 2025 | Croydex | 8.1K | 1.5% | 5 |
| Oct 2025 | InterDesign | 6.6K | 1.2% | 6 |
| Nov 2025 | Joseph Joseph | 165K | 26.6% | 1 |
| Nov 2025 | Umbra | 165K | 26.6% | 2 |
| Nov 2025 | Yamazaki | 165K | 26.6% | 3 |
| Nov 2025 | Brabantia | 110K | 17.8% | 4 |
| Nov 2025 | Croydex | 8.1K | 1.3% | 5 |
| Nov 2025 | InterDesign | 6.6K | 1.1% | 6 |
| Dec 2025 | Joseph Joseph | 165K | 29% | 1 |
| Dec 2025 | Yamazaki | 165K | 29% | 2 |
| Dec 2025 | Umbra | 135K | 23.7% | 3 |
| Dec 2025 | Brabantia | 90.5K | 15.9% | 4 |
| Dec 2025 | Croydex | 8.1K | 1.4% | 5 |
| Dec 2025 | InterDesign | 5.4K | 0.95% | 6 |
| Jan 2026 | Joseph Joseph | 165K | 29.5% | 1 |
| Jan 2026 | Umbra | 135K | 24.1% | 2 |
| Jan 2026 | Yamazaki | 135K | 24.1% | 3 |
| Jan 2026 | Brabantia | 110K | 19.7% | 4 |
| Jan 2026 | Croydex | 8.1K | 1.4% | 5 |
| Jan 2026 | InterDesign | 6.6K | 1.2% | 6 |
| Feb 2026 | Joseph Joseph | 135K | 25.6% | 1 |
| Feb 2026 | Umbra | 135K | 25.6% | 2 |
| Feb 2026 | Yamazaki | 135K | 25.6% | 3 |
| Feb 2026 | Brabantia | 110K | 20.9% | 4 |
| Feb 2026 | Croydex | 6.6K | 1.3% | 5 |
| Feb 2026 | InterDesign | 5.4K | 1% | 6 |
| Mar 2026 | Brabantia | 135K | 24.4% | 1 |
| Mar 2026 | Joseph Joseph | 135K | 24.4% | 2 |
| Mar 2026 | Umbra | 135K | 24.4% | 3 |
| Mar 2026 | Yamazaki | 135K | 24.4% | 4 |
| Mar 2026 | Croydex | 6.6K | 1.2% | 5 |
| Mar 2026 | InterDesign | 6.6K | 1.2% | 6 |
| Apr 2026 | Yamazaki | 165K | 29.6% | 1 |
| Apr 2026 | Joseph Joseph | 135K | 24.2% | 2 |
| Apr 2026 | Umbra | 135K | 24.2% | 3 |
| Apr 2026 | Brabantia | 110K | 19.7% | 4 |
| Apr 2026 | InterDesign | 6.6K | 1.2% | 5 |
| Apr 2026 | Croydex | 5.4K | 0.97% | 6 |
| May 2026 | Umbra | 1.5M | 79.3% | 1 |
| May 2026 | Brabantia | 135K | 7.1% | 2 |
| May 2026 | Yamazaki | 135K | 7.1% | 3 |
| May 2026 | Joseph Joseph | 110K | 5.8% | 4 |
| May 2026 | InterDesign | 6.6K | 0.35% | 5 |
| May 2026 | Croydex | 5.4K | 0.29% | 6 |
| Jun 2026 | Umbra | 135K | 28% | 1 |
| Jun 2026 | Yamazaki | 135K | 28% | 2 |
| Jun 2026 | Joseph Joseph | 110K | 22.9% | 3 |
| Jun 2026 | Brabantia | 90.5K | 18.8% | 4 |
| Jun 2026 | Croydex | 5.4K | 1.1% | 5 |
| Jun 2026 | InterDesign | 5.4K | 1.1% | 6 |
| Jul 2026 | Yamazaki | 135K | 28.4% | 1 |
| Jul 2026 | Brabantia | 110K | 23.1% | 2 |
| Jul 2026 | Joseph Joseph | 110K | 23.1% | 3 |
| Jul 2026 | Umbra | 110K | 23.1% | 4 |
| Jul 2026 | Croydex | 5.4K | 1.1% | 5 |
| Jul 2026 | InterDesign | 5.4K | 1.1% | 6 |
| Aug 2026 | Brabantia | 135K | 24.5% | 1 |
| Aug 2026 | Joseph Joseph | 135K | 24.5% | 2 |
| Aug 2026 | Umbra | 135K | 24.5% | 3 |
| Aug 2026 | Yamazaki | 135K | 24.5% | 4 |
| Aug 2026 | InterDesign | 6.6K | 1.2% | 5 |
| Aug 2026 | Croydex | 5.4K | 0.98% | 6 |
| Sep 2026 | Brabantia | — | — | — |
| Sep 2026 | Croydex | — | — | — |
| Sep 2026 | InterDesign | — | — | — |
| Sep 2026 | Joseph Joseph | — | — | — |
| Sep 2026 | Umbra | — | — | — |
| Sep 2026 | Yamazaki | — | — | — |

## What is being compared

- **Brabantia**: Measured on the search term “brabantia”.
- **Croydex**: Measured on the search term “croydex”.
- **InterDesign**: Measured on the search term “interdesign”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Umbra**: Measured on the search term “umbra”.
- **Yamazaki**: Measured on the search term “yamazaki”.

- [Brabantia](/demand/global-en/brands/brabantia)
- [Croydex](/demand/global-en/brands/croydex)
- [InterDesign](/demand/global-en/brands/interdesign)
- [Joseph Joseph](/demand/global-en/brands/joseph-joseph)
- [Umbra](/demand/global-en/brands/umbra)
- [Yamazaki](/demand/global-en/brands/yamazaki)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bathroom accessory brands worldwide?

Brabantia, Joseph Joseph, Umbra and Yamazaki share the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bathroom accessory brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bathroom-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bathroom-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.