---
title: "Fisher-Price vs Munchkin: Which is searched more?"
description: "Which is more popular in search, Fisher-Price or Munchkin? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-munchkin"
publisher: "Brandwave"
---

# Fisher-Price vs Munchkin: Which is searched more?

Which is more popular in search, Fisher-Price or Munchkin? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Munchkin
- **Competitive set**: Bath toys brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fisher-Price Share of Search**: 72.6%
- **Munchkin Share of Search**: 0.86%

## Which is more popular in search, Fisher-Price or Munchkin?

- In September 2026, Fisher-Price had more branded searches than Munchkin among bath toys brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Munchkin’s 2.9K, and held a 72.6% Share of Search versus Munchkin’s 0.86%.
- Fisher-Price was ahead of Munchkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide moved from 74.7% to 72.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among bath toys brands worldwide moved from 0.72% to 0.86%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for bath toys brands worldwide in September 2026?

- In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Munchkin estimated searches | Munchkin Share of Search | Munchkin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 74.7% | 1 | 2.9K | 0.72% | 4 |
| Nov 2025 | 450K | 78.5% | 1 | 2.4K | 0.42% | 4 |
| Dec 2025 | 450K | 80% | 1 | 2.4K | 0.43% | 4 |
| Jan 2026 | 301K | 72.7% | 1 | 2.9K | 0.7% | 4 |
| Feb 2026 | 201K | 68.6% | 1 | 1.9K | 0.65% | 4 |
| Mar 2026 | 246K | 70.8% | 1 | 2.4K | 0.69% | 4 |
| Apr 2026 | 246K | 70.8% | 1 | 2.4K | 0.69% | 4 |
| May 2026 | 246K | 70.7% | 1 | 2.9K | 0.83% | 4 |
| Jun 2026 | 201K | 68.2% | 1 | 3.6K | 1.2% | 4 |
| Jul 2026 | 246K | 72.6% | 1 | 2.9K | 0.86% | 4 |
| Aug 2026 | 246K | 70.2% | 1 | 3.6K | 1% | 4 |
| Sep 2026 | 246K | 72.6% | 1 | 2.9K | 0.86% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Munchkin**: Measured on the search term “munchkin diaper pail refill”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Munchkin profile](/demand/global-en/brands/munchkin)
- [All bath toys brands worldwide](/demand/global-en/categories/bath-toys-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Munchkin?

In September 2026, Fisher-Price had more branded searches than Munchkin among bath toys brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Munchkin’s 2.9K, and held a 72.6% Share of Search versus Munchkin’s 0.86%.

## Cite this page

Brandwave. "Fisher-Price vs Munchkin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-munchkin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-munchkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.