---
title: "Fisher-Price vs Hape: Which is searched more?"
description: "Which is more popular in search, Fisher-Price or Hape? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-hape"
publisher: "Brandwave"
---

# Fisher-Price vs Hape: Which is searched more?

Which is more popular in search, Fisher-Price or Hape? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Hape
- **Competitive set**: Bath toys brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fisher-Price Share of Search**: 72.6%
- **Hape Share of Search**: 12%

## Which is more popular in search, Fisher-Price or Hape?

- In September 2026, Fisher-Price had more branded searches than Hape among bath toys brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Hape’s 40.5K, and held a 72.6% Share of Search versus Hape’s 12%.
- Fisher-Price was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide moved from 74.7% to 72.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among bath toys brands worldwide moved from 12.3% to 12%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for bath toys brands worldwide in September 2026?

- In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.
- Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Hape estimated searches | Hape Share of Search | Hape rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 74.7% | 1 | 49.5K | 12.3% | 2 |
| Nov 2025 | 450K | 78.5% | 1 | 60.5K | 10.6% | 2 |
| Dec 2025 | 450K | 80% | 1 | 60.5K | 10.8% | 2 |
| Jan 2026 | 301K | 72.7% | 1 | 49.5K | 12% | 3 |
| Feb 2026 | 201K | 68.6% | 1 | 40.5K | 13.8% | 3 |
| Mar 2026 | 246K | 70.8% | 1 | 49.5K | 14.2% | 2 |
| Apr 2026 | 246K | 70.8% | 1 | 49.5K | 14.2% | 2 |
| May 2026 | 246K | 70.7% | 1 | 49.5K | 14.2% | 2 |
| Jun 2026 | 201K | 68.2% | 1 | 40.5K | 13.7% | 3 |
| Jul 2026 | 246K | 72.6% | 1 | 40.5K | 12% | 3 |
| Aug 2026 | 246K | 70.2% | 1 | 40.5K | 11.6% | 3 |
| Sep 2026 | 246K | 72.6% | 1 | 40.5K | 12% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Hape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Hape**: Measured on the search term “hape”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Hape profile](/demand/global-en/brands/hape)
- [All bath toys brands worldwide](/demand/global-en/categories/bath-toys-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Hape?

In September 2026, Fisher-Price had more branded searches than Hape among bath toys brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Hape’s 40.5K, and held a 72.6% Share of Search versus Hape’s 12%.

## Cite this page

Brandwave. "Fisher-Price vs Hape: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-hape

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-toys-brands/compare/fisher-price-vs-hape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.