--- title: "Bath toys brands: Which are searched most?" description: "Compare the bath toys brands people buy. Share of Search among Fisher-Price, Skip Hop, Hape and Munchkin, the bath toys brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bath-toys-brands" publisher: "Brandwave" --- # Bath toys brands: Which are searched most? Compare the bath toys brands people buy. Share of Search among Fisher-Price, Skip Hop, Hape and Munchkin, the bath toys brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bath toys brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fisher-Price, 72.6% ## Which brand is most popular in search among bath toys brands worldwide? - In September 2026, Fisher-Price was the most searched among bath toys brands worldwide, with an estimated 246K branded searches and 72.6% estimated Share of Search within this set. - Skip Hop is in 2nd place, 58 percentage points behind at 14.6% Share of Search. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide decreased from 74.7% to 72.6%. - Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among bath toys brands worldwide increased from 12.3% to 14.6%. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide peaked at 80% in December 2025 and was lowest at 68.2% in June 2026. - Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among bath toys brands worldwide peaked at 17.3% in August 2026 and was lowest at 8.8% in December 2025. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among bath toys brands worldwide peaked at 14.2% in March 2026 and was lowest at 10.6% in November 2025. - Across the 12 months ending September 2026, Skip Hop rose from 3rd to 2nd among bath toys brands worldwide. - Across the 12 months ending September 2026, Hape fell from 2nd to 3rd among bath toys brands worldwide. - Across the 12 months ending September 2026, Munchkin held steady: its estimated Share of Search among bath toys brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fisher-Price vs Skip Hop: compare search popularity](/demand/global-en/compare/fisher-price-vs-skip-hop): 72.6% against 14.6% Share of Search. - [Fisher-Price vs Hape: compare search popularity](/demand/global-en/compare/fisher-price-vs-hape): 72.6% against 12% Share of Search. - [Skip Hop vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-skip-hop): 14.6% against 12% Share of Search. ## How did search popularity change for bath toys brands worldwide in September 2026? - In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%. - In September 2026, Skip Hop lost estimated Share of Search among bath toys brands worldwide, from 17.3% to 14.6%. - Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fisher-Price | 72.6% | 246K | 0.0% | Mattel | | 2 | Skip Hop | 14.6% | 49.5K | -18.2% | Skip Hop | | 3 | Hape | 12% | 40.5K | 0.0% | Hape | | 4 | Munchkin | 0.86% | 2.9K | -19.4% | Munchkin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fisher-Price | 301K | 74.7% | 1 | | Oct 2025 | Hape | 49.5K | 12.3% | 2 | | Oct 2025 | Skip Hop | 49.5K | 12.3% | 3 | | Oct 2025 | Munchkin | 2.9K | 0.72% | 4 | | Nov 2025 | Fisher-Price | 450K | 78.5% | 1 | | Nov 2025 | Hape | 60.5K | 10.6% | 2 | | Nov 2025 | Skip Hop | 60.5K | 10.6% | 3 | | Nov 2025 | Munchkin | 2.4K | 0.42% | 4 | | Dec 2025 | Fisher-Price | 450K | 80% | 1 | | Dec 2025 | Hape | 60.5K | 10.8% | 2 | | Dec 2025 | Skip Hop | 49.5K | 8.8% | 3 | | Dec 2025 | Munchkin | 2.4K | 0.43% | 4 | | Jan 2026 | Fisher-Price | 301K | 72.7% | 1 | | Jan 2026 | Skip Hop | 60.5K | 14.6% | 2 | | Jan 2026 | Hape | 49.5K | 12% | 3 | | Jan 2026 | Munchkin | 2.9K | 0.7% | 4 | | Feb 2026 | Fisher-Price | 201K | 68.6% | 1 | | Feb 2026 | Skip Hop | 49.5K | 16.9% | 2 | | Feb 2026 | Hape | 40.5K | 13.8% | 3 | | Feb 2026 | Munchkin | 1.9K | 0.65% | 4 | | Mar 2026 | Fisher-Price | 246K | 70.8% | 1 | | Mar 2026 | Hape | 49.5K | 14.2% | 2 | | Mar 2026 | Skip Hop | 49.5K | 14.2% | 3 | | Mar 2026 | Munchkin | 2.4K | 0.69% | 4 | | Apr 2026 | Fisher-Price | 246K | 70.8% | 1 | | Apr 2026 | Hape | 49.5K | 14.2% | 2 | | Apr 2026 | Skip Hop | 49.5K | 14.2% | 3 | | Apr 2026 | Munchkin | 2.4K | 0.69% | 4 | | May 2026 | Fisher-Price | 246K | 70.7% | 1 | | May 2026 | Hape | 49.5K | 14.2% | 2 | | May 2026 | Skip Hop | 49.5K | 14.2% | 3 | | May 2026 | Munchkin | 2.9K | 0.83% | 4 | | Jun 2026 | Fisher-Price | 201K | 68.2% | 1 | | Jun 2026 | Skip Hop | 49.5K | 16.8% | 2 | | Jun 2026 | Hape | 40.5K | 13.7% | 3 | | Jun 2026 | Munchkin | 3.6K | 1.2% | 4 | | Jul 2026 | Fisher-Price | 246K | 72.6% | 1 | | Jul 2026 | Skip Hop | 49.5K | 14.6% | 2 | | Jul 2026 | Hape | 40.5K | 12% | 3 | | Jul 2026 | Munchkin | 2.9K | 0.86% | 4 | | Aug 2026 | Fisher-Price | 246K | 70.2% | 1 | | Aug 2026 | Skip Hop | 60.5K | 17.3% | 2 | | Aug 2026 | Hape | 40.5K | 11.6% | 3 | | Aug 2026 | Munchkin | 3.6K | 1% | 4 | | Sep 2026 | Fisher-Price | 246K | 72.6% | 1 | | Sep 2026 | Skip Hop | 49.5K | 14.6% | 2 | | Sep 2026 | Hape | 40.5K | 12% | 3 | | Sep 2026 | Munchkin | 2.9K | 0.86% | 4 | ## What is being compared - **Fisher-Price**: Measured on the search term “fisher price”. - **Hape**: Measured on the search term “hape”. - **Munchkin**: Measured on the search term “munchkin diaper pail refill”. - **Skip Hop**: Measured on the search term “skip hop”. - [Fisher-Price](/demand/global-en/brands/fisher-price) - [Hape](/demand/global-en/brands/hape) - [Munchkin](/demand/global-en/brands/munchkin) - [Skip Hop](/demand/global-en/brands/skip-hop) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bath toys brands worldwide? In September 2026, Fisher-Price was the most searched among bath toys brands worldwide, with an estimated 246K branded searches and 72.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bath toys brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bath-toys-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-toys-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.