---
title: "Bath mat brands: Which brands are most popular in search?"
description: "Compare the bath mat brands people buy. Share of Search among Country Club, Grund, JVL, Hug Rug, Turtle Mat and Croydex, the bath mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-mat-brands"
publisher: "Brandwave"
---

# Bath mat brands: Which brands are most popular in search?

Compare the bath mat brands people buy. Share of Search among Country Club, Grund, JVL, Hug Rug, Turtle Mat and Croydex, the bath mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bath mat brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Country Club, 69.4%

## Which brand is most popular in search among bath mat brands worldwide?

- In August 2026, Country Club was the most searched among bath mat brands worldwide, with an estimated 301K branded searches and 69.4% estimated Share of Search within this set.
- Grund is in 2nd place, 48.5 percentage points behind at 20.9% Share of Search.
- Across the 11 months ending August 2026, Country Club’s estimated Share of Search among bath mat brands worldwide decreased from 73% to 69.4%.
- Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide increased from 14.7% to 20.9%.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide decreased from 3.6% to 2.8%.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among bath mat brands worldwide decreased from 2.4% to 1.5%.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bath mat brands worldwide decreased from 2% to 1.2%.
- Across the 11 months ending August 2026, Country Club’s estimated Share of Search among bath mat brands worldwide peaked at 75.9% in May 2026 and was lowest at 69.4% in August 2026.
- Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide peaked at 20.9% in August 2026 and was lowest at 12.3% in January 2026.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among bath mat brands worldwide peaked at 5.3% in July 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide peaked at 4.3% in November 2025 and was lowest at 1.9% in July 2026.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among bath mat brands worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in May 2026.
- Across the 11 months ending August 2026, JVL held steady: its estimated Share of Search among bath mat brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Country Club vs Grund: compare search popularity](/demand/global-en/compare/country-club-vs-grund): 69.4% against 20.9% Share of Search.
- [Country Club vs JVL: compare search popularity](/demand/global-en/compare/country-club-vs-jvl): 69.4% against 4.2% Share of Search.
- [Country Club vs Hug Rug: compare search popularity](/demand/global-en/compare/country-club-vs-hug-rug): 69.4% against 2.8% Share of Search.
- [Grund vs JVL: compare search popularity](/demand/global-en/compare/grund-vs-jvl): 20.9% against 4.2% Share of Search.
- [Grund vs Hug Rug: compare search popularity](/demand/global-en/compare/grund-vs-hug-rug): 20.9% against 2.8% Share of Search.
- [JVL vs Hug Rug: compare search popularity](/demand/global-en/compare/hug-rug-vs-jvl): 4.2% against 2.8% Share of Search.

## How did search popularity change for bath mat brands worldwide in August 2026?

- In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.8% to 20.9%.
- In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.
- In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 72.3% to 69.4%.
- In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.2%.
- In August 2026, Turtle Mat rose from 6th to 5th among bath mat brands worldwide.
- In August 2026, Croydex fell from 5th to 6th among bath mat brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Country Club | 69.4% | 301K | 0.0% | Country Club |
| 2 | Grund | 20.9% | 90.5K | +22.3% | Grund |
| 3 | JVL | 4.2% | 18.1K | -18.5% | JVL |
| 4 | Hug Rug | 2.8% | 12.1K | +49.4% | Hug Rug |
| 5 | Turtle Mat | 1.5% | 6.6K | +22.2% | Turtle Mat |
| 6 | Croydex | 1.2% | 5.4K | 0.0% | Croydex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Country Club | 301K | 73% | 1 |
| Oct 2025 | Grund | 60.5K | 14.7% | 2 |
| Oct 2025 | JVL | 18.1K | 4.4% | 3 |
| Oct 2025 | Hug Rug | 14.8K | 3.6% | 4 |
| Oct 2025 | Turtle Mat | 9.9K | 2.4% | 5 |
| Oct 2025 | Croydex | 8.1K | 2% | 6 |
| Nov 2025 | Country Club | 301K | 72% | 1 |
| Nov 2025 | Grund | 60.5K | 14.5% | 2 |
| Nov 2025 | Hug Rug | 18.1K | 4.3% | 3 |
| Nov 2025 | JVL | 18.1K | 4.3% | 4 |
| Nov 2025 | Turtle Mat | 12.1K | 2.9% | 5 |
| Nov 2025 | Croydex | 8.1K | 1.9% | 6 |
| Dec 2025 | Country Club | 301K | 73.3% | 1 |
| Dec 2025 | Grund | 60.5K | 14.7% | 2 |
| Dec 2025 | JVL | 18.1K | 4.4% | 3 |
| Dec 2025 | Hug Rug | 14.8K | 3.6% | 4 |
| Dec 2025 | Croydex | 8.1K | 2% | 5 |
| Dec 2025 | Turtle Mat | 8.1K | 2% | 6 |
| Jan 2026 | Country Club | 301K | 75% | 1 |
| Jan 2026 | Grund | 49.5K | 12.3% | 2 |
| Jan 2026 | JVL | 18.1K | 4.5% | 3 |
| Jan 2026 | Hug Rug | 14.8K | 3.7% | 4 |
| Jan 2026 | Turtle Mat | 9.9K | 2.5% | 5 |
| Jan 2026 | Croydex | 8.1K | 2% | 6 |
| Feb 2026 | Country Club | 301K | 75.6% | 1 |
| Feb 2026 | Grund | 49.5K | 12.4% | 2 |
| Feb 2026 | JVL | 18.1K | 4.5% | 3 |
| Feb 2026 | Hug Rug | 14.8K | 3.7% | 4 |
| Feb 2026 | Turtle Mat | 8.1K | 2% | 5 |
| Feb 2026 | Croydex | 6.6K | 1.7% | 6 |
| Mar 2026 | Country Club | 301K | 73.8% | 1 |
| Mar 2026 | Grund | 60.5K | 14.8% | 2 |
| Mar 2026 | JVL | 18.1K | 4.4% | 3 |
| Mar 2026 | Hug Rug | 14.8K | 3.6% | 4 |
| Mar 2026 | Croydex | 6.6K | 1.6% | 5 |
| Mar 2026 | Turtle Mat | 6.6K | 1.6% | 6 |
| Apr 2026 | Country Club | 368K | 75.4% | 1 |
| Apr 2026 | Grund | 74K | 15.2% | 2 |
| Apr 2026 | JVL | 22.2K | 4.5% | 3 |
| Apr 2026 | Hug Rug | 12.1K | 2.5% | 4 |
| Apr 2026 | Turtle Mat | 6.6K | 1.4% | 5 |
| Apr 2026 | Croydex | 5.4K | 1.1% | 6 |
| May 2026 | Country Club | 368K | 75.9% | 1 |
| May 2026 | Grund | 74K | 15.3% | 2 |
| May 2026 | JVL | 22.2K | 4.6% | 3 |
| May 2026 | Hug Rug | 9.9K | 2% | 4 |
| May 2026 | Croydex | 5.4K | 1.1% | 5 |
| May 2026 | Turtle Mat | 5.4K | 1.1% | 6 |
| Jun 2026 | Country Club | 301K | 72% | 1 |
| Jun 2026 | Grund | 74K | 17.7% | 2 |
| Jun 2026 | JVL | 22.2K | 5.3% | 3 |
| Jun 2026 | Hug Rug | 9.9K | 2.4% | 4 |
| Jun 2026 | Croydex | 5.4K | 1.3% | 5 |
| Jun 2026 | Turtle Mat | 5.4K | 1.3% | 6 |
| Jul 2026 | Country Club | 301K | 72.3% | 1 |
| Jul 2026 | Grund | 74K | 17.8% | 2 |
| Jul 2026 | JVL | 22.2K | 5.3% | 3 |
| Jul 2026 | Hug Rug | 8.1K | 1.9% | 4 |
| Jul 2026 | Croydex | 5.4K | 1.3% | 5 |
| Jul 2026 | Turtle Mat | 5.4K | 1.3% | 6 |
| Aug 2026 | Country Club | 301K | 69.4% | 1 |
| Aug 2026 | Grund | 90.5K | 20.9% | 2 |
| Aug 2026 | JVL | 18.1K | 4.2% | 3 |
| Aug 2026 | Hug Rug | 12.1K | 2.8% | 4 |
| Aug 2026 | Turtle Mat | 6.6K | 1.5% | 5 |
| Aug 2026 | Croydex | 5.4K | 1.2% | 6 |
| Sep 2026 | Country Club | — | — | — |
| Sep 2026 | Croydex | — | — | — |
| Sep 2026 | Grund | — | — | — |
| Sep 2026 | Hug Rug | — | — | — |
| Sep 2026 | JVL | — | — | — |
| Sep 2026 | Turtle Mat | — | — | — |

## What is being compared

- **Country Club**: Measured on the search term “country club”.
- **Croydex**: Measured on the search term “croydex”.
- **Grund**: Measured on the search term “grund”.
- **Hug Rug**: Measured on the search term “hug rug”.
- **JVL**: Measured on the search term “jvl”.
- **Turtle Mat**: Measured on the search term “turtle mat”.

- [Country Club](/demand/global-en/brands/country-club)
- [Croydex](/demand/global-en/brands/croydex)
- [Grund](/demand/global-en/brands/grund)
- [Hug Rug](/demand/global-en/brands/hug-rug)
- [JVL](/demand/global-en/brands/jvl)
- [Turtle Mat](/demand/global-en/brands/turtle-mat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bath mat brands worldwide?

In August 2026, Country Club was the most searched among bath mat brands worldwide, with an estimated 301K branded searches and 69.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bath mat brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bath-mat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-mat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.