---
title: "Bath bombs: Which brands are most popular in search?"
description: "Compare the bath bombs shoppers choose between. Share of Search among Bath & Body Works, Lush, Bomb Cosmetics, Mio, Life of Luxury and Rose Beauty, the bath bombs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-bombs"
publisher: "Brandwave"
---

# Bath bombs: Which brands are most popular in search?

Compare the bath bombs shoppers choose between. Share of Search among Bath & Body Works, Lush, Bomb Cosmetics, Mio, Life of Luxury and Rose Beauty, the bath bombs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bath bombs
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bath & Body Works, 83.3%

## Which brand is most popular in search among bath bombs worldwide?

- In August 2026, Bath & Body Works was the most searched among bath bombs worldwide, with an estimated 6.1M branded searches and 83.3% estimated Share of Search within this set.
- Lush is in 2nd place, 66.7 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide increased from 76.9% to 83.3%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide decreased from 23% to 16.6%.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide peaked at 83.3% in June 2026 and was lowest at 73.1% in January 2026.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide peaked at 26.8% in January 2026 and was lowest at 16.6% in June 2026.
- Across the 11 months ending August 2026, Bomb Cosmetics, Mio, Life of Luxury and Rose Beauty held steady: their estimated Share of Search among bath bombs worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bath & Body Works vs Lush: compare search popularity](/demand/global-en/compare/bath-body-works-vs-lush): 83.3% against 16.6% Share of Search.

## How did search popularity change for bath bombs worldwide in August 2026?

- In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%.
- In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%.
- Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
- Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bath & Body Works | 83.3% | 6.1M | +22.4% | Bath & Body Works |
| 2 | Lush | 16.6% | 1.2M | 0.0% | Lush |
| 3 | Bomb Cosmetics | 0.05% | 3.6K | 0.0% | Bomb Cosmetics |
| 4 | Mio | <0.01% | 210 | 0.0% | Mio |
| — | Life of Luxury | — | — | — | Life of Luxury |
| — | Rose Beauty | — | — | — | Rose Beauty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bath & Body Works | 6.1M | 76.9% | 1 |
| Oct 2025 | Lush | 1.8M | 23% | 2 |
| Oct 2025 | Bomb Cosmetics | 8.1K | 0.1% | 3 |
| Oct 2025 | Mio | 320 | <0.01% | 4 |
| Oct 2025 | Life of Luxury | — | — | — |
| Oct 2025 | Rose Beauty | — | — | — |
| Nov 2025 | Bath & Body Works | 11.1M | 80.1% | 1 |
| Nov 2025 | Lush | 2.7M | 19.8% | 2 |
| Nov 2025 | Bomb Cosmetics | 9.9K | 0.07% | 3 |
| Nov 2025 | Mio | 260 | <0.01% | 4 |
| Nov 2025 | Life of Luxury | — | — | — |
| Nov 2025 | Rose Beauty | — | — | — |
| Dec 2025 | Bath & Body Works | 13.6M | 80.2% | 1 |
| Dec 2025 | Lush | 3.4M | 19.8% | 2 |
| Dec 2025 | Bomb Cosmetics | 9.9K | 0.06% | 3 |
| Dec 2025 | Mio | 260 | <0.01% | 4 |
| Dec 2025 | Life of Luxury | — | — | — |
| Dec 2025 | Rose Beauty | — | — | — |
| Jan 2026 | Bath & Body Works | 5M | 73.1% | 1 |
| Jan 2026 | Lush | 1.8M | 26.8% | 2 |
| Jan 2026 | Bomb Cosmetics | 6.6K | 0.1% | 3 |
| Jan 2026 | Mio | 320 | <0.01% | 4 |
| Jan 2026 | Life of Luxury | — | — | — |
| Jan 2026 | Rose Beauty | — | — | — |
| Feb 2026 | Bath & Body Works | 5M | 80.3% | 1 |
| Feb 2026 | Lush | 1.2M | 19.6% | 2 |
| Feb 2026 | Bomb Cosmetics | 5.4K | 0.09% | 3 |
| Feb 2026 | Mio | 210 | <0.01% | 4 |
| Feb 2026 | Life of Luxury | — | — | — |
| Feb 2026 | Rose Beauty | — | — | — |
| Mar 2026 | Bath & Body Works | 5M | 76.9% | 1 |
| Mar 2026 | Lush | 1.5M | 23.1% | 2 |
| Mar 2026 | Bomb Cosmetics | 5.4K | 0.08% | 3 |
| Mar 2026 | Mio | 320 | <0.01% | 4 |
| Mar 2026 | Life of Luxury | — | — | — |
| Mar 2026 | Rose Beauty | — | — | — |
| Apr 2026 | Bath & Body Works | 5M | 80.3% | 1 |
| Apr 2026 | Lush | 1.2M | 19.6% | 2 |
| Apr 2026 | Bomb Cosmetics | 5.4K | 0.09% | 3 |
| Apr 2026 | Mio | 260 | <0.01% | 4 |
| Apr 2026 | Life of Luxury | — | — | — |
| Apr 2026 | Rose Beauty | — | — | — |
| May 2026 | Bath & Body Works | 5M | 80.3% | 1 |
| May 2026 | Lush | 1.2M | 19.6% | 2 |
| May 2026 | Bomb Cosmetics | 4.4K | 0.07% | 3 |
| May 2026 | Mio | 210 | <0.01% | 4 |
| May 2026 | Life of Luxury | — | — | — |
| May 2026 | Rose Beauty | — | — | — |
| Jun 2026 | Bath & Body Works | 6.1M | 83.3% | 1 |
| Jun 2026 | Lush | 1.2M | 16.6% | 2 |
| Jun 2026 | Bomb Cosmetics | 3.6K | 0.05% | 3 |
| Jun 2026 | Mio | 210 | <0.01% | 4 |
| Jun 2026 | Life of Luxury | — | — | — |
| Jun 2026 | Rose Beauty | — | — | — |
| Jul 2026 | Bath & Body Works | 5M | 80.3% | 1 |
| Jul 2026 | Lush | 1.2M | 19.6% | 2 |
| Jul 2026 | Bomb Cosmetics | 3.6K | 0.06% | 3 |
| Jul 2026 | Mio | 210 | <0.01% | 4 |
| Jul 2026 | Life of Luxury | — | — | — |
| Jul 2026 | Rose Beauty | — | — | — |
| Aug 2026 | Bath & Body Works | 6.1M | 83.3% | 1 |
| Aug 2026 | Lush | 1.2M | 16.6% | 2 |
| Aug 2026 | Bomb Cosmetics | 3.6K | 0.05% | 3 |
| Aug 2026 | Mio | 210 | <0.01% | 4 |
| Aug 2026 | Life of Luxury | — | — | — |
| Aug 2026 | Rose Beauty | — | — | — |
| Sep 2026 | Bath & Body Works | — | — | — |
| Sep 2026 | Bomb Cosmetics | — | — | — |
| Sep 2026 | Life of Luxury | — | — | — |
| Sep 2026 | Lush | — | — | — |
| Sep 2026 | Mio | — | — | — |
| Sep 2026 | Rose Beauty | — | — | — |

## What is being compared

- **Bath & Body Works**: Measured on the search term “bath and body works”.
- **Bomb Cosmetics**: Measured on the search term “bomb cosmetics”.
- **Life of Luxury**: Measured on the search term “life of luxury bombs”.
- **Lush**: Measured on the search term “lush”.
- **Mio**: Measured on the search term “mio skincare”.
- **Rose Beauty**: Measured on the search term “rose beauty bombs”.

- [Bath & Body Works](/demand/global-en/brands/bath-body-works)
- [Bomb Cosmetics](/demand/global-en/brands/bomb-cosmetics)
- [Life of Luxury](/demand/global-en/brands/life-of-luxury)
- [Lush](/demand/global-en/brands/lush)
- [Mio](/demand/global-en/brands/mio)
- [Rose Beauty](/demand/global-en/brands/rose-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bath bombs worldwide?

In August 2026, Bath & Body Works was the most searched among bath bombs worldwide, with an estimated 6.1M branded searches and 83.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bath bombs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bath-bombs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-bombs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.